YELP Holistic First Business Plan Defined Terms   YELP Holistic First Business Plan      SWOT Analysis  Executive Summary  Deliverables And Costs  Snapshot Page To 10 Benchmark Techniques

Second Business Plan  Log of Correspondence Second Business Plan   Detailed Summary Second Business Plan   Summary of Annexures Second Business Plan   Defined Terms Second Business Plan  

Safety First Cycling Website Third Business Plan  Defined Terms Third Business Plan  Summary of Annexures Third Business Plan  Letter to Minister for Health and Ageing

Defined Terms For Fourth Business Plan     Fourth Business Plan Project "Aussie Green Team" Accreditation

                                                                 5 Ronald Ave, Freshwater NSW

0412 045.224

(02) 9114.6689   (02) 9498.3684
ScribePJ@TPG.com.au 

7 March 2009                      

Alistair Jordan
Chief of Staff to the Prime Minister
PO Box 6022
House of Representatives
Parliament House
Canberra ACT 2600

Dear Mr Jordan

 

 

 

Five YELP Business Plans which are Interdependent  -  YELP Holistic First Business Plan is the Hub

(i)         Community Organising Model For Social And Economic Change answers criticism from the likes of Julie Bishop by demonstrating that Social Democratic Government can react quickly to provide necessary public goods which offset the inevitable inequalities from capitalism - with a commitment to fairness

(ii)        Return On YELP Capex Software which will quantify the reduction in >$155b annual cost of Fifteen Problems - developed by 32 Pioneer Fit Old Farts which Captures Complimentary Synergies of Four Public Sector Equity Holders under a JV which Harness Private Sector Infrastructure & PPP Skills of 12 Private Sector Equity Holders within a PPP controlled by YELP  SPV

(iii)       Forecast Return On YELP Capex for every dollar expended by the YELP  SPV to reduce Fifteen Problems is at least tenfold within 5 years

(iv)       Propagation Forecasts And Targets are >44,000 Interested Adults becoming Participants by end-2012, and >100,000 Interested Adults by end-2015, and hundreds of thousands of Interested Adults becoming Participants in LDREGs within 5 years, who Improve Personal Health & Fitness and Materially Alter Lifestyle by leading a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint

(v)        Pilot and Primary Research Programme  Achieves All Nicola Roxon's Taskforce's Terms Of Reference and Accords With Taskforce's Discussion Paper in particular learning by doing’

(vi)       "..... community-based disease prevention program" where "Two Legendary Endurance Cycling Challenges" in the 10 Months Tenure Of Primary Research Programme where all 15 REAs are infinitely easier than successful "Marathon Challenge" template

(vii)      Uses Existing Recreational & Competitive Exercise Infrastructure and draws on Existing Human Resources

(viii)     Encourage Philanthropy, in particular and Corporate Philanthropy, because 32 Pioneer Fit Old Farts would contribute -

             *           to the final form of the YELP  Preventive Health  First Business Plan to enable Interested Parties To Agree YELP Holistic First Business Plan; and

             *           suggest additional Complimentary Low Cost Initiatives to the initial Twelve Low Cost Propagation Initiatives

(ix)       Assist Disabled and Disadvantaged Interested Adults who want to -

             *           Improve Personal Health & Fitness and QOL; and

             *           further Contribute To Society;

(x)        Renders assisting one's fellowman, in particular Disabled and Disadvantaged, more fashionable through recognition of Exceptional Community Contributions at Annual Presentation Awards Dinners which enhances a Sense Of Community

(xi)       Accords with Prime Minister's ethos for the 2020 Summit in particular "The Australian Government is committed to promoting a national culture of creativity, innovation and enterprise"

(xii)      Complements New Directions for Australia’s Health - Delivering GP Super Clinics to local communities

(xiii)     Overtly heeds IPCC's May 2007 call for a "shift in lifestyle" which leaves a small Personal Carbon Footprint

(xiv)     Has been posted on CD ROM to the 7 members of the Taskforce and reviewed by the Taskforce's Secretariat - refer Peter Morris - within Dept of Health & Ageing

(xv)      Draft Article titled Having 'confidence in the structure'  not about  'spending squillions' snapshots the YELP Holistic First Business Plan is not about spending squillions, but rather developing a structure which encourages Philanthropy

(a)        Pertinent co-ordinates for each of the Five Business Plans are at R&D Time, Budget Costs To Propagate and Project Life for Five Business Plans

(b)        YELP  SPV, for the benefit of the 16 Equity Holders, would pay the Business Plan Developer a Peppercorn Fee of $1 for all the I.P associated with the 18 months R&D to produce the Five YELP Business Plans whereupon that I.P, and the additional I.P contributed by Complimentary Low Cost Initiatives from 32 Pioneer Fit Old Farts, would be owned by the YELP  SPV

(c)        AUD$19.4m Budget Costs for YELP to end June 2016 proposed to be funded 50/50 between Four Public Sector Equity Holders and 12 Private Sector Equity Holders, as explained in the 50/50 Funding Model

(d)        NEXT STEP in order to achieve Milestone Completion Dates is to invite Pioneer Fit Old Farts to -

              *          'Fine-Tune' YELP First Business Plan; or

              *          declare that the YELP First Business Plan lacks integrity and is an impractical "community-based disease prevention program"

1st        Youthful Exuberance Lifestyle Programme ("YELP)  YELP Holistic First Business Plan to materially reduce the >$155b annual cost of Fifteen Problems, which include the Taskforce's Three Public Health Risks - $19.4m budget over years Propagation Phase

2nd       Join a Green Team - Second Business Plan - limited to $36,500 marketing cost to health agencies due to 'user pays' cost structure

3rd        Safety First Cycling Website - Third Business Plan - limited to $25,000 1st year cost to health agencies due to the mammoth information delivery capability of the internet

4th        Fourth Business Plan - Project "Aussie Green Team" Accreditation to enable Interested Adults to attest on a Register of "Aussie Green Sporting Teams" to a Lifestyle Behaviour that involves regular exercise, Healthy Diet, living a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint

1.         Recent written communications with Department of Health & Ageing re a Preventive Health programme to Materially Alter Lifestyle

The Business Plan Developer -

a)         has posted two version of a similar letter to the 7 members of Nicola Roxon's  Preventive Health  Taskforce  - most recent being on 18 Dec 2008.  One of the Taskforce members, Shaun Larkin, HCF invited the Business Plan Developer to send his Five Business Plans to Peter Morris, Population Health Strategy Unit, Population Health Division, Federal Dept of Health & Ageing; and

b)         has sent, over the last five months, six updated versions of the YELP 'Hub' Holistic First Business Plan, as well as the Other Four YELP Business Plans, to Peter Morris as chronicled in Schedule of Correspondence.

2.         Background to the Business Plan Developer

Last year the Business Plan Developer retired early (55) from a 37 year career in banking intent on utilising his Project Development Expertise (built up over 18 years working on infrastructure projects) and a lifetime in voluntary sports admin to pursue his true passion of writing a cost-effective Preventive Health business plan.  He has expended over 18 months conducting R&D in Preventive Health - set out in the Five YELP Business Plans because the Business Plan Developer, notwithstanding a personal poor VO2, has -

 

 

 

(A)       played sports all his life - completing onerous sporting Challenges like IronMan triathlons which hardened his resolve to handle the stresses of professional life - sport has been more appealing than Recreational Drug Abuse etc; and

 

 

 

(B)       assisted lots of Australians to participate in a RREA within a LCCBSG, including cycling as Pilot on the front of various tandem bicycles with 8 vision impaired cyclists, which -

 

 

(i)         is, for them, heaps of Fun & Addictive, character building, and fosters a Sense of Community - "Regular, rigorous, challenging, recreational exercise, in the great outdoors, within a collegiate, caring, social environment is equally beneficial for mental toughness as physical fitness.";

(ii)        will achieve Fifteen Benefits Of Materially Altered Lifestyle to materially reduce the >$155b annual cost upon the Australian economy of Fifteen Problems, which include the Taskforce's Three Public Health Risks, by treating some of the Causes; and

(iii)       is satisfying to evidence people 'turn their lives around' by developing a dependence on Challenging RREA(s) within a LDRREG.

 

 

The last few years of the Business Plan Developer's banking career was directly involved in PPPs where the private sector and the public sector share risk and return on major infrastructure projects because of complementary synergies and enhanced innovation.  The YELP Budget in his YELP Holistic First Business Plan  4.9 years To End-June 2016 is AUD$19.4m to Propagate YELP to the 7 Australian States and our ACT capital city - being shared 50/50 (as explained in the 50/50 Funding Model) with 12 Private Sector Equity Holders because of Four Benefits To 12 Proposed Private Sector Equity Holders to measure the Economic Return On YELP Capex expended by the YELP  SPV for the Two Purposes Of YELP  SPV.

3.         Lifescripts has not been cost-effective in GP's motivating GP's Patients to desist Negligent Lifestyle Behaviour and Economic Materialism which costs the Australian economy >$155b annually
YELP will
Reduce Supplementary Patient Guidance Role of GPs by RECs performing the Final Three Stages

GPs under Lifescripts were, until early 2008, entrusted to use Motivational Interviewing Techniques to work through Five Basic ‘Stages of Change’ (developed by Zimmerman/Olsen/Bosworth of Wright State University School of Medicine, Dayton, Ohio) to induce GP's Patients with a Negligent Lifestyle Behaviour to desist.  However, stretching health care budgets to treat the Adverse Effects of Five Lifestyle Risk Factors For Chronic Diseases shows Lifescripts in Australia has failed as a primary treatment.

The YELP First Business explains that it is highly cost-effective for health authorities to Outsource the Final Three Stages of Australia's (recently abandoned) Lifescripts programme of applying Five Basic ‘Stages of Change’ by employing lower cost RECs who possess Eleven Sports Administration Attributes which have achieved Accreditation Benchmarks to Take Charge Of  Interested Adults to commence a REA within a LDREG under the Optimum, Uniform Delivery Model which incorporates a LCCBSG

The primary Preventive Health strategy of GPs performing the Five Basic ‘Stages of Change’ as explained in a version of Lifescripts webpage, which the Business Plan Developer downloaded in August 2007 was subsequently abandoned.  Seemingly Dept of Health & Ageing determined that GPs could not assist patients to pass through these five behavioural changes as the Five Basic ‘Stages of Change’ are no longer featured on Lifescripts WebPages, but still explained on The Royal Australian College of General Practitioners "Guidelines for preventive activities in general practice 6th edition".  This YELP 'Hub' Holistic First Business Plan assert that GPs could not perform the Final Three Stages, but that RECs can with energy and aplomb to Materially Alter Lifestyle to reduce the $155b annual cost of Fifteen Problems.

A litany of research in Reference Documents, Health Agencies, Health Programmes and Websites attest that "regular exercise", together with a Healthy Diet, is the cornerstone of a healthy Lifestyle Behaviour.  Alas, entrusting carriage to higher cost GPs via Lifescripts the vital task of encouraging GP's Patients with a Negligent Lifestyle Behaviour to carryout the Final Three Stages of the Five Basic ‘Stages of Change’ was not effective, because GPs didn't have the time or possess Eleven Sports Administration Attributes required to perform the Final Three Stages.

Presently, unless many GP's Patients who suffer from Obesity, Recreational Drug Abuse, Depression, CAD etc have a close friend or associate with regular exercise in their Lifestyle who is willing to assist such GP's Patient abandon their Sedentary Leisure Activities by commencing Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking etc, it is often beyond many of such GP's Patient to Materially Alter Lifestyle - such GP's Patients simply believe it is past them, particularly as there is inadequate promotion of those who have successfully "turned their lives around".  Or other GP's Patients who do walk away from their GP motivated to get regular exercise back into their Lifestyle Behaviour often soon become discouraged when implementing a Healthy Diet and commencing a REA with a LDREG is not as straight forward as they had hoped.

The Five Basic ‘Stages of Change’ is a robust lifestyle behavioural transition which GPs were not equipped to guide patients through.  RECs would perform the Final Three Stages, in lieu of GPs, at materially lower cost and much more effectively, due to Twelve Low Cost Propagation Initiatives, thereby Reducing Supplementary Patient Guidance Role of GPs.

4.         It takes a seasoned sports administrators who possess Liability Risk Management Acumen a lot of time to Take Charge Of  Interested Adults who have been leading a Sedentary Lifestyle and afflicted by any of the Taskforce's Three Public Health Risks to Materially Alter Their Lifestyle  -  rarely happens unless such Interested Adults view the REA as Fun and Addictive

Having assisted lots of adults commence Recreational Road Cycling over the last 12 years through Muggaccinos.com, and other similar sports before that, the Business Plan Developer knows that it takes a lot of his time to transition an Interested Adult who have been leading a Sedentary Lifestyle and afflicted by any of the Taskforce's Three Public Health Risks into Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking Triathlon etc.  But the rewards of developing new friendships and evidencing people turn their lives around for the better are worth the effort.  This may be a reason why Health & Ageing removed Five Basic 'Stages of Change' from GP's responsibilities under Lifescripts.

One such person the Business Plan Developer assisted, and encouraged is Andrew aka Tugboat who dropped from 110kg to 57.4kg and now weighs 63kg. 

Andrew fastidiously maintains a Healthy Diet due to his -

(i)         new found love for rigorous, Challenging, Recreational Road Cycling; and

(ii)        desire to improve his KOM Climb Times on a website that the Business Plan Developer built as a motivational tool - King of the Mountain performance measurement

The Business Plan Developer similarly knows >20 Resolute Diehards whose average age is 59.

5.         YELP Holistic 'Hub' First Business Plan includes within the Pilot a Primary Research Programme

 

(A)       To measure the Hypothesis' scope to reduce the >$155b annual cost of Fifteen Problems, which include Climate Change.

(B)       Involve 50 Volunteers [Abled, Disabled and Disadvantaged] who are all leading a Sedentary Lifestyle and afflicted by at least one of the Taskforce's Three Public Health Risks, with at least half the Volunteers drawn from the Disadvantaged and Marginalised (relying on the more onerous but highly successful Marathon Challenge template explained in Section 16(j)).

(C)       Research Programme Team would Evaluate Lifestyle Behaviour Of Each Volunteer whereupon the 50 Volunteers would complete Hypothesis Test Reports to enable the Research Programme Team to produce Two Primary Research Programme Progress Reports which measure/quantify, using Return On YELP Capex Software, the scope of the Hypothesis to materially reduce the Fifteen Problems which includes Climate Change;

(D)       Targets the Disadvantaged in lower socio-economic regions with almost a quarter of the 50 Volunteers, namely 12 Volunteers, being Indigenous Australians - explained in Primary Research Programme.

(E)       Achieve Two "Deal Breaker" Purposes Of Primary Research Programme.

By marshalling the enthusiasm, dedication, proven track-record, networking and Liability Risk Management Acumen of seasoned sports supervisors who have often given a lifetime to voluntary sports administration (known as Eleven Sports Administration Attributes) of 20 Recreational Exercise Consultants (who are around retirement age) to work in a 21½ Months Tenure Of Pilot of YELP, then a very low cost "new industry" can be "created" and fostered within a social and physical environment deploying new products, new therapies, which utilises evidence informed policy development, and evidence based best practice in care delivery......".

The YELP Pilot will enable Interested Adults to contact, via a YELP Website, a REC to Supervise or Refer each Interested Adult in order to commence one of 15 Recreational Exercise Activities to Improve Personal Health & Fitness which Materially Alters Lifestyle by leading a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint.

During the Pilot, Interested Adults may commence at the Venue For Pilot & Primary Research Programme one of 9 RREAs and 6 MREAs (presently available at 900 existing LDREGs in the case of NSW) many of which contain a LCCBSG ie. akin to playing outdoors with your mates as most of us did as kids - the genesis of many a local support network using Existing Recreational & Competitive Exercise Infrastructure and drawing on Existing Human Resources.

The Pilot group of up to 20 RECs would -

(I)         need to achieve Accredited Benchmarks approved by Department of Health & Ageing as RECs for up to a max of 4 years employment, contingent upon the 21½ Months Pilot achieving the Pilot Goals, Forecasts and Predictions within the Pilot Budget and the Primary Research Programme Forecast Results; and

(II)        utilise Eleven Sport Administration Attributes to Supervise  Interested Adults to commence a REA in a LDREG which incorporates a LCCBSG with a Social Theme across a choice of -
*         9 Rigorous Recreational Exercise Activities; and
*         6 Moderate Recreational Exercise Activities.

6.         Health Programmes researched in YELP Holistic 'Hub' First Business Plan

Reference Documents, Health Agencies, Health Programmes and Websites lists well over 70 health programmes, recreational exercise information and Climate Change reports, across Australia, NZ, Europe and USA which the Business Plan Developer has read and separately summarised many of them in the First Business Plan.  The best is Boston Marathon Challenge Template Of YELP Primary Research Programme because invariably too many of the others merely inform/warn of the pitfalls of Obesity, not maintaining a Healthy Diet, excessive Recreational Drug Use, Sedentary Lifestyle, "all work and no play" etc.

Many programmes in Australia target youth Obesity and youth binge drinking seemingly because it is easier to visit the schools.  The initiatives that target adults fail to deliver a programme "that you can feel and scratch" with a Milestone Completion Timetable, Propagation Forecasts And Targets and Budget Costs, which will enthuse Interested Adults to want to Hanker For A Beneficial Stress Release by re-igniting the skills they learnt during their Youthful Exuberance growth phase, and thereby achieve Fifteen Benefits Of Materially Altered Lifestyle

7.         Project Benchmark Techniques to appraise economic merit of YELP

Snapshot Page To 10 Project Benchmark Techniques To Appraise Economic Merit Of YELP provides URLs to seven different Project Benchmarking Techniques to appraise the economic merit of the YELP Holistic 'Hub' First Business Plan.

Detailed analysis entails reading the YELP Holistic 'Hub' First Business Plan 'in toto' which the Business Plan Developer has expended well over a thousand hours preparing by employing disciplines used by the likes of Macquarie Bank and Investec to write 'Information Memoranda' for new Greenfield projects which cover every facet of each project and establish they are cost-effective.

 

8.         Why is YELP Holistic First Business Plan called Youthful Exuberance Lifestyle Programme?

 

 

The Youthful Exuberance Theme, drawn from the Youthful Exuberance growth development phase in most mammals, is the ideal 'Hot Button' label to -

 

 

(i)         instil confidence within Interested Adults from all socio-economic groups, Abled, Disabled and Disadvantaged, be they in good physical and mental health or afflicted by any/all of the Taskforce's Three Public Health Risks, who may also be enduring Another Health Ailment, that they can draw back on the intuitive skills they learned during their Youthful Exuberance growth phase; and

 

 

(ii)        re-introduce outdoor exercise to Materially Alter Lifestyle by commencing a REA because most can recall inquisitively and confidently exploring the great outdoors when pushing the boundaries, often many years ago with local neighbourhood friends.

 

Hence, the YELP First Business Plan -

(a.)       has adopted the Youthful Exuberance Theme as its catchphrase in order to instil confidence within Interested Adults that they are capable of (once again) incorporating outdoor exercising in their Lifestyle Behaviour within a LCCBSG akin to the companionship once provided by neighbourhood school mates; and

(b.)       forecasts that many Interested Adults, upon commencing a RREA, will re-ignite Youthful Exuberance to Improve Personal Health & Fitness and to Materially Alter Lifestyle by implementing Positive Lifestyle Changes into their Lifestyle Behaviour which Changes Social Values.

 

 

9.         YELP is highly cost-effective and will measure the Economic Return On YELP Capex as measured by the Return On YELP Capex Software which feeds into the Base Case Financial Model

YELP Business Plan entails quantifying the cost-benefit of the Hypothesis using Return On YELP Capex Software to quantify by "inter alia" Ascribing An Economic Value to determine the Economic Return On YELP Capex which will establish inter alia which socio-economic groups YELP will harvest the highest Economic Return On YELP Capex.   Measuring Quality-Adjusted Life Years, as supported by Taskforce member, Professor Leonie Segal, is incorporated within Return On YELP Capex Software.

YELP 'Hub' Holistic First Business Plan's  Forecast Return On YELP Capex for every dollar expended by the YELP  SPV to reduce the Fifteen Problems is at least tenfold within 5 years as explained in Hypothesis and Primary Research Programme

 

 

10.        Twelve Low Cost Propagation Initiatives

The mammoth 'information delivery capability' of the internet through a YELP Website would achieve enormous economies (not open to GPs on a one-on-one basis) for RECs to Supervise or Refer  Interested Adults to commence an existing REA to reduce Negligent Lifestyle Behaviour (and our penchant for Economic Materialism) to achieve Fifteen Benefits Of Materially Altered Lifestyle

YELP Website would utilise e-Learning, e-Training and e-Research Techniques to materially reduce data dissemination, collection and analysis costs.

RTV Promotion in Hilly Rides Challenge of approx half of 50 Volunteers and other Interested Adults who have Materially Altered Lifestyle by Committing To and Completing A Lofty Sporting Challenge and who thrive on the Beneficial Effects Of EIDs in the Pilot and Primary Research Programme whereupon "Overdose EIDs" would be a powerful and cost-efficient catchphrase to motivate others to want to similarly reignite their Youthful Exuberance.

Section 17(a) "Why YELP is a Business Plan and not solely a Research Programme" explains that the YELP  SPV, for the benefit of the 16 Equity Holders, would pay the Business Plan Developer a Peppercorn Fee of $1 for all the I.P. associated with the 18 months R&D to produce the Five YELP Business Plans, where the YELP Holistic 'Hub' First Business Plan contains 90% circa of the I.P.   32 Pioneer Fit Old Farts developing Return On YELP Capex Software, as well as contributing additional Complimentary Low Cost Initiatives, would represent additional I.P for the 16 Equity Holders.

11.       Health authorities need to Compete For Market Share toe-to-toe with the Causes of the Fifteen Problems in particular those due to Negligent Lifestyle Behaviour  -  research and health warnings haven't been enough

YELP would Compete For Market Share by applying the same 'Advertising Media Spin', that is 'Spun' by the 5th Guidance Influence which has been a significant Cause of the Fifteen Problems, to promote Recreational Exercise Activities As Fun And Addictive which incorporates a LCCBSG employed by NOVA and the Tufts University Clinicians in Marathon Challenge explained in Section 16(j) (See Part 6 above), rather than merely relying on the perpetuation of Health & Ageing funding research to merely warn of the health risks of a Sedentary Lifestyle and Lifestyle Related Chronic Diseases resulting from the Taskforce's Three Public Health Risks.  Because amidst this single agency's narrow Preventive Health approach, the very health problems warned about continue to escalate, as is the associated economic burden on Australia's GDP - patent testimony that warning alone has proven an unfortunate, costly indictment of the Traditional Role of Democratic Government.

 

12.       Discussion Paper does not announce any "proven community-based disease prevention programs" although Terms Of Reference require "a three year work program by September 2008".   YELP 'Hub' Holistic First Business Plan is a "..... community-based disease prevention program" where  "Two Legendary Endurance Cycling Challenges" in 10 months Primary Research Programme and all 15 REAs are infinitely easier than successful "Marathon Challenge" template

The Discussion Paper cites a recent US study Prevention for a Healthier America that estimated for every US$1 invested in "proven community-based disease prevention programs" (ie. increasing physical activity, maintaining a Healthy Diet and reducing smoking levels), the return on investment over and above the $1 per head cost of the program would be US$5.60 within five years.  Yet the Discussion Paper does not announce any "proven community-based disease prevention programs" although the Terms Of Reference assure "a three year work program by September 2008" which -

(a)       draws on "both the health and non-health sectors" and the "development of inter-governmental and public-private partnerships";

(b)         know "what works and what doesn’t.........the best buys for government investment in Primary Prevention"; and

(c)         extend the life expectancy of Aboriginal and Torres Strait Islander peoples and people living in rural and remote locations

 

As set out in Propagation Forecasts And Targets, YELP would Materially Alter The Lifestyle - by end-2015, >100,000 new Participants, with at least 75,000 new Participants that presently -

              *           lead a Sedentary Lifestyle; and

              *           afflicted by one or more of the Taskforce's Three Public Health Risks some of which would also be enduring Another Health Ailment.

13.        Enclosed 2 CDs

Auto open at this Invitation Letter to Alistair Jordan, Chief of Staff to the Prime Minister dated 7 March 2009 and provides over 5,000 circa URLs to the Five Business Plans "as at 7 March 2009" comprising more than 500 Defined Terms within the Five Business Plans and 30+ Section Titles within the YELP Holistic First Business Plan (much fewer in Second, Third and Fourth Business Plans) which ensure clarity and enable analysis of all statements made therein. 

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer.  And hit Yes to allow ActiveX, because ActiveX won't damage your computer.  ActiveX merely allows drop down menus.

The YELP Holistic 'Hub' First Business Plan will materially reduce Adverse Costs to the Australian economy which exceed $155 billion annually of Fifteen Problems, which include Climate Change, by achieving Fifteen Benefits Of Materially Altered Lifestyle by Improving Personal Health & Fitness which Materially Alters Lifestyle to lead a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint.

The Other Four YELP Business Plans will -

(i)         assist tens of thousands of Australians, primarily Abled  Adult Enquirers who are struggling to find the time to look after their own Personal Health & Fitness, by a Community Bicycle Group supervising their transition into Recreational Road Cycling to -

            *           learn from experienced cyclists Risk Management Protocols - Cycling; and

            *           develop confidence and skill to road cycle;

(ii)        overtly promote a Green Australia to live a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint;

(iii)       reduce sporting accidents in an era when Health & Ageing and Climate Change Agencies are encouraging cycling and walking, in lieu of some motor vehicle transport;

(iv)       reduce remedial health costs from exercise related trauma accidents;

(v)        reduce litigation between an injured third party and a negligent Cyclist; and

(vi)       reduce insurance premiums for third party and income protection cover for accidents during sporting activities due to improved bicycle training/knowledge from Ride Organisers who provide Risk Management Protocols for their 'Ride Participants' due to reduced trauma accidents.

The Fourth Business Plan will overtly mandate Australian governments to make sometimes unpopular decisions to reduce the Average Australian's Current Carbon Footprint.

14.       Summary

 

The Primary Purpose Of YELP  SPV under the YELP Holistic 'Hub' First Business Plan is to reduce the >$155b annual cost to the Australian economy (fiscal Health Care Costs, other fiscal costs and foregone productivity) due to Fifteen Problems by regarding Australia's 22m population as Human Brownfield Infrastructure with the YELP  SPV injecting Capex for RECs to Supervise or Refer  Interested Adults to commence a REA in a LDREG to achieve Fifteen Benefits Of Materially Altered Lifestyle commencing with Improved Personal Health & Fitness which Materially Alters Lifestyle, following GP's  Outsourcing to RECs the Final Three Stages. 

The Business Plan Developer believes that Capturing Complimentary Synergies of Four Public Sector Equity Holders for the Two Purposes of YELP  SPV, supported under a PPP with 12 Private Equity Sector Holders, which Harness Private Sector Infrastructure PPP Skills, to increase Twelve Low Cost Propagation Initiatives by identifying/developing Complimentary Low Cost Initiatives as explained in Philanthropy.

 

The nub of analysing YELP is:

 

 

 

Q1       Why did Dept of Health & Ageing include in GPs' patient guidance responsibilities the frontline Preventive Health strategy of overseeing the Five Basic ‘Stages of Change’ for patients suffering any of Five Lifestyle Risk Factors For Chronic Disease, which include the Taskforce's Three Public Health Risks, as explained in a version of Lifescripts webpage, which the Business Plan Developer downloaded in August 2007 (and was promoted on Lifescripts WebPages when the Business Plan Developer wrote to Professor Anderson, CEO of NHMRC of Aust on 12 Nov 2007)?
Why
did Dept of Health & Ageing subsequently cease (in early 2008) GPs supervising the Five Basic ‘Stages of Change’  and delete it from the Lifescripts WebPages in early 2008 because the Five Basic ‘Stages of Change’ is an accredited strategy both in Australia and overseas?

 

 

A1       The YELP 'Hub' Holistic First Business Plan contends that GPs could not perform the Final Three Stages, but RECs can with energy and aplomb.

 

 

 

Q2      Is Outsourcing to RECs with Eleven Sports Administration Attributes, in particular Talk The Walk Motivational Skills and a manifest Sense Of Community, responsibility to perform the Final Three Stages which utilise Twelve Low Cost Propagation Initiatives, better and cheaper than leaving it to GPs under Lifescripts which still incorporates Motivational Interviewing?

 

 

           

A2        The First Business Plan contends that Outsourcing the Final Three Stages to RECs is highly cost effective, because -

             a)        very few GPs possess Eleven Sports Administration Attributes in order to -

                         *           Supervise an interested GP's Patient into a RREA; or

                         *           Refer an interested GP's Patient into a MREA,
which involves a lot of time and Liability Risk Management Acumen that the majority of GPs do not have;

            b)         YELP will Reduce Supplementary Patient Guidance Role of GPs due to Outsourcing the Final Three Stages;

            c)         RECs would draw on the mammoth information delivery power of the internet using e-Learning and e-Research Techniques not available to GP's on a one-on-one consultation basis; and

            d)         RTV Promotion similar to PBS' Marathon Challenge, as proposed Hilly Rides Challenge, will -

                         *           profile Interest Adults who have turned their lives around, now preferring their chosen REA in their LDREG and maintaining a Healthy Diet due to enhanced self-esteem and to maximise their physical performance; and

                         *           highlight that a REA is Fun and Addictive.

 

Q3       If the Taskforce wants to reduce Lifestyle Related Chronic Disease, are 32 Pioneer Fit Old Farts equipped to "Fine Tune" the YELP First Business Plan (or declare YELP lacks integrity) which will provide the spin-off benefit of creating a platform for Philanthropy?

A3       The Business Plan Developer considers from -

          *        a lifetime in sports administration; and

          *        his Project Development Expertise,

            that the optimum way to reduce the Fifteen Problems, which include Climate Change, that cost the Australian economy >$155b annually is to garner the skills of Pioneer Fit Old Farts drawn from 16 Equity Holders to increase Twelve Low Cost Propagation Initiatives because the solitary agency of Health & Ageing has been unable to Materially Alter Lifestyle to 'inter alia' lead a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint.

 

15.       Could the Business Plan Developer meet with a member(s) of your office or the Taskforce to discuss YELP?

Pursuant to my request in the ultimate para in Part 14 above, should your two Pioneer Fit Old Farts consider the Business Plan Developer's  YELP First Business Plan appears robust, the Business Plan Developer would be keen to discuss the above Five Business Plans, in particular the YELP Holistic 'Hub' First Business Plan, because notwithstanding IPCC's May '07 call for a "shift in lifestyle", no agency has delivered a Preventive Health programme which will Materially Alter Lifestyle of >100,000 Interested Adults by end-2015, thereby achieving Collective Action Propagation Forecasts And Targets predict several hundred thousands Interested Adults becoming Participants in LDREGs for >15 REAs within 5 years which will materially reduce the >$155b annual cost of Fifteen Problems, thereby rendering the Australian population more productive.

Section 17(a) "Why YELP is a Business Plan and not solely a Research Programme" explains that the YELP  SPV, for the benefit of the 16 Equity Holders, would pay the Business Plan Developer a Peppercorn Fee of $1 for all the I.P. associated with the 18 months R&D to produce the Five YELP Business Plans, where the YELP First "Hub" Business Plan contains 90% circa of the I.P.   Pioneer Fit Old Farts developing Return On YELP Capex Software would represent material additional I.P. for the 16 Equity Holders.

The NEXT STEP is to invite Pioneer Fit Old Farts to -

a)         watch the 53 min Marathon Challenge prototype explained in Section 16(j) and viewable on the Net (or from PBS CDs held by the Business Plan Developer); and

b)         review the YELP 'Hub' First Business Plan to -

             *          'fine-tune' it and increase Twelve Low Cost Propagation Initiatives and achieve the Milestone Completion Timetable; or

             *           declare that the YELP First Business Plan lacks integrity and is impractical.

After several years attending Rostrum and Toastmasters in the '70s and '80s, and chairing many loan syndication meetings as an Agent bank for CBA, the Business Plan Developer has given several lengthy presentations and made long speeches.  Hence, he would have no difficulty presenting YELP to 32 Pioneer Fit Old Farts to gaining their fervour.

NB:       Draft article Having 'confidence in the structure'  not about 'spending squillions'.

Yours sincerely   

Phil Johnston
Ride Organiser and President Muggaccinos Bicycle User Group
Director of KOMpm Pty Ltd