First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

15(b).    Compete For Market Share means, as explained in Section 15(f) and pursuant to the 6th Guidance Influence, the YELP  SPV using the same 'Advertising Media Spin'  that is 'Spun' by the global advertising agencies (referred to in final paragraphs in Section 6) engaged by the multi-nationals which finance the 5th Guidance Free Enterprise Media Advertising Influence, in order to successfully enthuse the Target Market (within the Target Age Groups for Rigorous and MREAs) who materially contribute to one or more of the Fifteen Problems, to abandon Sedentary Leisure Activities to Improve Personal Health & Fitness and Materially Alter Lifestyle.

Cognisant that YELP is competing against other Passive Leisure Activities, YELP will package the 15 Recreational Exercise Activities and the YELP Website during the Pilot and subsequent Propagation and Product Phases with all the bells, whistles and ribbons which appeal to humans from 1 to 100, which -

I.           include a highly professional, informative and passionate YELP Website which -

(i)         informs requisite information re 15 Recreational Exercise Activities (for the Pilot) - the What, Where, When, Why, How and How Much of participating in a REA at one of 900+ LDREGs across NSW; and

(ii)        provides human interest stories and colourful Participant Personal Profile Pages similar to the +50 profiles available at Crew in Muggaccinos.com of participants who have turned their lives around.  [Passion and enthusiasm expressed in OceanSwims.com is a primary reason for ocean swimming materially increasing in popularity in recent years, as is CoolRunning.com.au];

II.          profiles inspiring RECs who possess Talk the Walk Motivational Skills and capable and competent Primary Research Programme 'Sports Physiologists' and 'Exercise Consultants' on a par with the Tufts University crew which managed and monitored Team NOVA in the Boston Marathon Challenge;

III.         fosters a Sense Of Community Spirit by cultivating a supportive LCCBSG with a Social Theme within each LDREG, which requires a group of generous, like-minded fellow citizens to extend a lot of "giving" in order to create a caring, community exercise environment which welcomes Australians of all shapes and sizes, whereupon the social benefits far exceed the costs;

IV.        details an Annual Presentation Awards Dinner in each state capital city which recognises 'inter alia' Participants who selflessly put-in-lots for their sporting neighbours;

V.         markets the Beneficial Effects Of Exercise Induced Drugs with a slogan Overdose EIDs - explained in Section 15; and

VI.        RTV Promotion.

Further explained in Section 3.VII.(c),  Section 5,  Section 6,  Sense Of Community and Annual Presentation Awards Dinner.