Overdose Exercise Induced Drugs
orOverdose EIDsmeans a marketing slogan which highlights a
benefit of the Core Product
of YELP,
namely the favourable effects of Endorphins and
Adrenaline which are two
neuro-chemical
hormonal drugs which
the body naturally produces in a 'rush' from rigorous, Challenging
exercise.
Adrenaline can assist an
athlete push to their
limits, narrow their
focus, and enhance
performance.
Endorphins are the
body's internal pain
regulator and "feel
good" drug due to
it alleviating
pain and creating euphoria.