First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

Four Benefits To 12 Proposed Private Sector Equity Holders means for the YELP  First Business Plan the CEOs of a Dozen Major Australian Companies would, under the 50/50 Funding Model, be keen to -

(i)         provide the assistance of two Pioneer Fit Old Farts to opine on, develop and eventually agree the final form of the Prototype  Phase known as the Interested Parties Agreed YELP First Business Plan (or reject the Prototype as unviable and impractical); and

(ii)        commit a $211,292 annually for each of 4 years as one of 12 Private Sector Equity Holders, together with Two Major & Two Minor Public Sector Equity Holders, under a PPP, which owns the YELP  SPV which delivers YELP on a collaborative basis drawing on the specialist input of all Equity Holders.

The YELP  SPV would deliver the YELP  Pilot, Preparatory Research Programme and Primary Research Programme  -

(A)       that will achieve Fifteen Benefits Of Materially Altered Lifestyle in accordance with Propagation Forecasts and the Milestone Timetable; and

(B)       through a dedicated REA programme which incorporates a Sense of Community through LCCBSGs to Materially Alter Lifestyle and lead a Local Community Healthy Lifestyle

The four benefits to the 12 Private Sector Equity Holders are:

1st        Opportunity to demonstrate to government their company's capacity to provide innovative specialist skills to reduce the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems, largely caused by the Taskforce's Three Public Health Risks, to maximise the utility of Interested Adults from amongst the 22m Human Brownfield Infrastructure and thereby further develop business relationships with government.

2nd       Right to charge the YELP  SPV  YELP Budget Costs up to market charge-out fee rates for providing explicit innovative skills which will particularly relate to developing and enhancing the Return On YELP Capex Software to quantify the scope of the Hypothesis to reduce the Fifteen Problems, as well as legal and project audit functions provided by the law and accounting firms respectively within the 12 Private Sector Equity Holders.  A small provision of $40k is provided for 3 1 hour RTV programmes, "Hilly Rides Challenge", in RTV Promotion, as Australian Broadcasting Corporation ("ABC") receives some public funding for such documentaries.

3rd       Enhance Brand Name (generally valued on the balance sheet under 'Intangible Assets' or 'Goodwill') and display Corporate Social Responsibility, in the eyes of the public as well as their own employees, by assisting to reduce the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems.

4th       Economic value of Intellectual Property of Return On YELP Capex Software as all governments across the globe are faced with materially altering Lifestyle Behaviour as cost effectively as possible to lead a Local Community Healthy Lifestyle

            Whereupon following -

            (a)        YELP  SPV successfully completing the 21½ Months Tenure Of Pilot in end June 2013 which proves 'inter alia'  the -

             *           Forecast Return On YELP Capex from testing the Hypothesis - explained in Section 16(a),

             *           robustness and integrity of the Base Case Financial Model and Return On YELP Capex Software; and

            (b)        ABC1 TV having televised nationally across Australia 

                         *            3 x 60 min episodes of Team YELP'  Triathlon Challenge telecast at early April '12, end Aug '12 and end Jan '13 - explained in  'Team YELP' RTV Promotion

                         *            3 x 60 min episodes of Hilly Rides Challenge telecast during March 2013,

             the YELP  SPV would secure offshore contracts to work with governments outside Australia, at market fee rates, to similarly delivery YELP to those governments constituents, similar to many Australian companies and individuals delivering the skills they demonstrated in the Sydney Olympics for subsequent analogous major events.

Major Australian companies all possess 'Relationship Executives' who regularly liaise with all tiers of government regarding potential future business opportunities.  Compilation of the 12 Private Sector Equity Holders where each Private Equity Holder brings Infrastructure expertise to the PPP from 2 Pioneer Fit Old Farts and Section 16 (i) Equity Holders Input................ explains that the proposed distribution of infrastructure, mining, banking, legal and accounting companies can bring their respective PPP talents to this Human Brownfield Infrastructure project under an SPV with Two Major & Two Minor Public Sector Equity Holders.

Brand Name of the12 major Australian companies in a YELP  SPV will enhance due to the 5,200 [50 + 150 + 5,000] Pilot Sample Improving Personal Health And Fitness, achieving Positive Lifestyle Changes, Compressing Morbidity, increasing QOL, Extending Labour Force Participation, Increasing Productivity, Increasing Tax Contributions, thereby increasing GDP and reducing Health Care Costs by 30 June 2013, as featured in RTV Promotion under the YELP  First Business Plan which will kick-start Propagation to diminish the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems which will far outweigh -

*           $123,500 circa to be one of 12 Private Sector Equity Holders, for the 21½ Months Tenure Of Pilot which incorporates the 10 Months Tenure Of Primary Research Programme; and

*           if the Pilot and Primary Research Programme achieve the Pilot Goals, Forecasts and Predictions, to then contribute up to $681,717 circa to be one of 12 Private Sector Equity Holders for the Propagation  Phase to end June 2016.

By 2014, YELP would primarily be driven by a highly developed user-friendly YELP Website which provides all training information, e-Learning Techniques and full details of thousands of LDREGs across Australia, supported by Accredited Participants.  Sport, in particular cricket, attracts major sponsorship from “3”, Emirates, VB, Ford and the Commonwealth Bank.  Hence, the above aggregate $805,167 ($123,500+$681,717) per 'Private' Equity Contribution for the YELP  SPV to end June 2016 to strut their stuff to government departments tackling Fifteen Problems, with Negligent Lifestyle Annual Costs exceeding $155b annually, would be warmly supported by the CEOs of Australia's major corporates.

ANZ Bank committed $31.5m @ $7.5m p.a. in Dec 2007 for naming rights of ANZ Stadium (nee Telstra stadium).   ANZ Bank, staff and affiliates’ donated $1.9 million to Asia Tsunami Disaster Appeals in Jan 2005

In an example of a major U.S. consumer goods company using social media to market itself via a sustainability message, Pepsi Corporation’s Refresh Project  video garnered more than 465,000 viewings on U-Tube in the initial weeks of Refresh Project's launch.  The video, which implores consumers to apply for grants for projects related to energy efficiency, the environment and other areas, is part of Pepsi’s refocused marketing campaign.  In early 2010, Pepsi decided to forego expensive Super Bowl advertising in favour of pushing a message about sustainability via the Web.  In all, Pepsi will inject $20 million into its Refresh Project, with up to $1.3m granted to community projects each month.

Re 4. above, the e-Learning and e-Research Techniques in the YELP Website and Return On YELP Capex Software represents Intellectual Property which has an economic value because all governments, both across Australia and overseas, are faced with the same mandate decreed by the IPCC in May 2007 to bring about a "shift in lifestyles" Intellectual Property to Materially Alter Lifestyle which encourages citizens to lead a Local Community Healthy Lifestyle (including reduced leisure time on air travel), as cheaply and effectively as possible, has an economic value to the Two Major & Two Minor Public Sector Equity Holders and the 12 Private Sector Equity HoldersThe I.P. in the YELP  SPV under a PPP would be owned by the 12 Private Sector Equity Holders and Four Public Sector Equity Holders Just as some senior administrators who worked on the Sydney Olympics were invited to provided their dedicated expertise to China's Olympics, the YELP  SPV could provide senior YELP administrators (at market rates for highly skilled consultants) to other countries to roll-out YELP in their countries, because YELP is far more cost-effective than any of the +70 Preventive Health programmes in Australia, NZ, Europe or USA, that the Business Plan Developer has reviewed at Reference Documents, Health Agencies, Health Programmes and Websites.

Annexure J - Equity Holder Definitions & Section Titles lists -

(i)         all files in the YELP Holistic 'Hub' First Business Plan which relate to the merit of YELP being delivered under a PPP structure between -

             *          Two Major & Two Minor Public Sector Equity Holders; and

             *          12 Private Sector Equity Holders,
for each Australian State and ACT; and

(ii)        the rights, duties, obligations of the Four Public Sector Equity Holders and 12 Private Sector Equity Holders which make up the 16 Equity Holders.

See also Attract Private Sector Funding.