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Collective Action means a sufficiently large number of Australians behaving in a particular Lifestyle Behaviour for larger numbers of other Australians to seriously consider the merit of that lifestyle. 

For the YELP  SPV First Business Plan, Collective Action entails achieving >100,000 Participants by end-2015 as noted in Milestones Timetable and Propagation Forecasts And Targets evidencing a spin-off Cultural Social Change Less Reliant On Economic Materialism where a Local Community Healthy Lifestyle becomes the socially accepted norm to achieve Fifteen Benefits Of Materially Altered Lifestyle.

See also Critical Mass.