YELP Holistic First Business Plan Defined Terms   YELP Holistic First Business Plan   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To Benchmark Techniques

Second Business Plan  Log of Correspondence Second Business Plan   Detailed Summary Second Business Plan   Summary of Annexures Second Business Plan   Defined Terms Second Business Plan  

Safety First Cycling Website Third Business Plan  Defined Terms Third Business Plan  Summary of Annexures Third Business Plan  Letter to Minister for Health and Ageing

Defined Terms For Fourth Business Plan     Fourth Business Plan Project "Aussie Green Team" Accreditation

Annexure P  

Having 'confidence in the structure'  -  not about  'spending squillions'

Employing investment bank infrastructure protocols under a PPP to deliver a 'cheap as chips' national Preventive Health programme which establishes a platform for Philanthropy

Many readers would be aware of the plethora of medical and economic journals which quantify the enormous financial burden on the Australian economy due to not maintaining a Healthy Diet, lack of exercise, cigarette smoking and excessive consumption of alcohol.  

Invariably health strategies profess that successful Preventive Health programmes which assist people who are leading a Sedentary Lifestyle and Crave Harmful Stress Relievers, to markedly Improve Personal Health & Fitness would represent cost-effective fiscal expenditure due to reducing the enormous health cost/burden, as well as Increased Productivity, enhanced QOL and Compressed Morbidity.

Health agencies also contend that increasing protective factors such as a Healthy Diet, regular physical activity, healthy environs and supportive relationships requires "strong will and sustained action by individuals, families, communities and government" that will cost hundreds of millions of dollars annually to manifestly increase healthy Lifestyle Behaviour across Australia's 22m population. 

A Discussion Paper prepared by the Preventive Health Taskforce appointed in April 2008 by Fed. Minister, Nicola Roxon, notes "Separate infrastructure investments for efforts targeting each risk factor will be costly.  A robust prevention support system is required, including mechanisms for the coordination of strategies that cut across all the issues. " 

The Terms of Reference of the Taskforce appointed  by Ms. Roxon seek to -

(a)      draw on "both the health and non-health sectors" and the "development of inter-governmental and public-private partnerships";

(b)        know "what works and what doesn’t.........the best buys for government investment in Primary Prevention"; and

(c)        extend the life expectancy of Aboriginal and Torres Strait Islander peoples and people living in rural and remote locations.

An infrastructure banker, Philip Johnston, who worked for on of the 'Pillar Banks' all his working life, with a lifetime in voluntary sports administration, retired in 2007 and has expended almost 3 years writing Five Preventive Health Business Plans to address Fifteen Problems resulting from Negligent Lifestyle Behaviour with  Negligent Lifestyle Annual Costs to the Australian economy exceeding $155b annually.  The Five YELP Business Plans utilise the same protocols that global investment banks use to develop Greenfield and Brownfield infrastructure projects.  These procedural disciplines start with a detailed/structured Information Memorandum of a few hundred pages containing many Defined Terms to avoid misinterpretation, Benchmark Techniques which include a SWOT Analysis, Executive Summary, and Deliverables And Costs, Milestone Completion Dates, Budget Costs and Return On YELP Capex Software,  The retired-banker refers to these as prerequisites for a Prototype. 

              "Providing the above information formats maximises the likelihood of attracting equity investors and bank debt to a new infrastructure project, which if funding is sourced, leads to 'documentation', 'financial close', 'practical completion', then 'operations' commence for a new or refurbished airport, train line, toll-road, gas pipeline, hospital, prison, housing estate etc - occasionally under a Public-Private Partnership. 

              Companies which invest millions of dollars, banks which lend millions of dollars and government agencies and authorities that enter into public-private partnerships with these companies, in large infrastructure projects demand massive detail and certainty of outcome, and a time-line of deliverables based on robust financial modelling, which stands-up to scrutiny by risk committees.  The same stakeholders also need to allay keyman risk by ensuring that no-one is indispensable.  PPPs, in particular, draw a diverse array of innovation, creativity and enterprise to maximise returns."

The Five Business Plans are on a CD ROM.  The YELP Holistic First Business Plan comprises more than 500 Defined Terms and 30+ Section Titles.  Over 5,000 embedded URLs circa enable rapid navigation.  They have been reviewed by Fed. Dept. of H&A after the retired banker sent them to some members of the seven member Preventive Health Taskforce.

The Youthful Exuberance Lifestyle Programme ("YELP") Holistic Hub First Business Plan views Australia's 22m population as Human Brownfield Infrastructure.  YELP's purpose is to cost-effectively reduce the >$155b annual Adverse Costs of Fifteen Problems suffered by too many of Australia's Human Brownfield Infrastructure, which prominently includes the Taskforce's Three Public Health Risks of Obesity, smoking and excessive alcohol consumption.  YELP seeks to inject a small amount of Capex per Interested Adult to materially improve Australia’s "bottom line” by treating some of the Causes of the Fifteen Problems to 'inter alia' Improve Personal Health And Fitness.

The Business Plan Developer contends that the Five Basic Stages of Change, which Dept of H&A had, until early 2008, sought GPs to perform under its Lifescripts programme, is a valuable behavioural tool, which can be infinitely better applied, at much lower cost, by garnering the particular skill-set of -

A.         one in 500 Australians aged between 50 and 60, to be known as Recreational Exercise Consultants, and for GPs to Outsource the Final Three Stages to these Recreational Exercise Consultants, thereby Reducing Supplementary Patient Guidance Role of GPs; and

B.        32 Pioneer Fit Old Farts who possess Five FOF Qualities under a Community Organizing Model For Social And Economic Change. 

Under a 21½ Months Tenure Of Pilot, which would be confined to one or two states, Recreational Exercise Consultants, who possess Eleven Sports Administration Attributes, would Supervise  Interested Adults to commence one of 14 Recreational Exercise Activities, which include 6 Moderate Recreational Exercise Activities. 

              Presently, unless many GP's Patients who suffer from Obesity, Recreational Drug Abuse, Depression etc have a relative or friend whose Lifestyle includes regular, rigorous, recreational exercise, who is willing to assist such GP's Patient desist a Sedentary Lifestyle by taking-up say Recreational Road Cycling or Bushwalking/Hiking, Ocean Swimming, Kayaking etc, it is often beyond many with a Sedentary Lifestyle to Materially Alter Lifestyle - such GP's Patients simply believe it is past them, particularly as there is inadequate promotion of those who have successfully turned their lives around by falling back on the skills they learnt during their Youthful Exuberance.  Or other GP's Patients who walk away from their GP highly motivated to get exercise back into their Lifestyle often soon become disenchanted when they find that commencing a Recreational Exercise Activity within a Local District Recreational Exercise Group, which motivates them to maintain a Healthy Diet, is not as straight-forward as the enthused GP's Patient had hoped.

Recreational Exercise Consultants'  Eleven Attributes include:

(i.)        an infectious enthusiasm for the benefits of regular, rigorous, Challenging recreational exercise;

(ii.)       displays a manifest Sense Of Community by having expended at least 10 years of "giving to the local community" in an unpaid capacity and having successfully motivated >100 adults to regular, rigorous sport within a Local Community Common Bond Support Group;

(iii.)      possess Talk the Walk Motivational Skills;

(iv.)      understand the tort laws associated with professional indemnity and third party risks; and

(v.)       maintained a successful working career and developed business acumen, administration skills and has extensive community and/or business networking.

              A Local Community Common Bond Support Group rarely establishes without a lot of "giving" by generous, like-minded fellow citizens who identify the benefits of a Sense Of Community by fostering a caring, collegiate, community exercise environment which welcomes local residents of all shapes and sizes.  When a group of like-minded people go out of their way to assist others interested in the same sport, the community-benefits invariably far exceed the costs due to the power of the human spirit to excel when common Challenging goals are set. 

The 8 Rigorous sports are Recreational Road Cycling,  Road And Track Cycle Racing,  Mountain Biking, Triathlon,  Bushwalking/Hiking,  Surf Kayaking/Canoeing,  Lap Swimming and Ocean Swimming. 

              "Don't be frightened by "rigorous".  74 year old John Howard still pounds out his rigorous morning walk.  Kevin Rudd and Joe Hockey have hiked the onerous Kokoda Track.  Tony Abbott is a fitness freak.  One of the guys that I cycle with, Harry aka KayakMan, turned 77 last December, and again cycled the 200km Audax Alpine Classic with 5 monster mountains last January from the foothills of the Vic alps.  Last year Harry completed it in 11:05 which is amazing.  Another, Alan aka HalfMill is 72 and has cycled almost 500,000km in the last 30 years and held down a job until he was 60."

For example in the case of Recreational Road Cycling, a REC  Supervising includes -

The 6 Moderate Recreational Exercise Activities are Walking Up To 5 Kilometres,  Lap Swimming Up To 400 Metres,  Social Dancing,  Lawn Bowls,  1 hour Yoga class  and  1 hour Pilates class.

The 'Hub' First Business Plan contends that the generic Preventive Health label of Wellness Programme does not hit a 'Hot Button' with adults suffering any of the Taskforce's Three Public Health Risks.

              "Obese people leading a Sedentary Lifestyle often believe that they are well-past turning their lifestyle around to recapture their Youthful Exuberance.  Re-igniting confidence in a former carefree lifestyle back when they were 6 to 13 year olds, and a lot thinner than they presently are, who on school holidays invariably played with their neighbourhood mates from sun-up to sun-set exploring the great outdoors, can be a marvellous self-motivator.  Particularly when others who have abandoned a Sedentary Lifestyle to reignite Youthful Exuberance are profiled on RTV, such as the Marathon Challenge template for YELP" 

The ex-infrastructure banker opted for the Youthful Exuberance Theme because of his experiences in encouraging fellow adults over many years who previously led a Sedentary Lifestyle that they could re-capture their former childhood vigour and vitality.  The Business Plan Developer has profiled 20 Resolute Diehards whom he has cycled with, many of whom previously Abused (Traditional) Recreational Drugs of alcohol and cigarettes "and carried a lot more weight", but these days Hanker For A Beneficial Stress Release - striving to maintain a Healthy Diet and a trim waistline to remain competitive with their local cycling friends. 

              "Once you are Supervised into a Local District Rigorous Recreational Exercise Group in say Cycling, Bushwalking/Hiking, Ocean Swimming, Triathlon or Kayaking, and you start improving your performance, you begin to Hanker For Your Next Beneficial Stress Release on the upcoming weekend in order to jump out of bed to hang-out with your exercise driven mates - ego is a powerful motivator to improve diet to lose weight to perform better.  One Resolute Diehard, Andrew aka Tugboat dropped from 110kg to 57.4kg.  He got too skinny, but now weighs 63kg.  Tugboat is a "gun" hill climber, all because he began enjoying cycling with spirited-locals who love taking on a new Challenge.  Resolute Diehards exist in all Rigorous Recreational Exercise Activities, such as Bushwalking/Hiking, Kayaking, Ocean Swimming, Triathlon etc.  It can be a shocker of a morning, but they are the guys who still turn up."

The Five Business Plans, in particular the YELP Holistic Hub First Business Plan, comply with the Taskforce's  Terms of Reference being directed at Primary Prevention and addressing relevant arms of policy and available points of leverage, in both the health and non-health sectors, by Capturing The Synergies of Four Public Sector Equity Holders and Harnessing Private Sector Infrastructure & PPP Skills of 12 Private Sector Equity Holders under a Joint Venture  PPP which would provide a robust platform for Philanthropy, in particular Corporate Philanthropy, where the 'Private Sector' Equity Contributions are half the funding of the YELP  SPV due to 'inter alia' an opportunity to display Corporate Social Responsibility which enhances Brand Name - explained in Four Benefits To 12 Proposed Private Sector Equity Holders. 

Other benefits of the PPP include an opportunity to demonstrate to government their company's capacity to provide innovative Human Brownfield Infrastructure 'Productivity Contribution/Health Burden' benefits and effect on Climate Change modelling skills, to thereby further develop business relationships with government. 

The retired infrastructure banker contends there is a material 'economic value' in the YELP  SPV owning YELP's Intellectual Property, in particular Return On YELP Capex Software, as all governments across the globe are faced with solving similar health and environment problems as cost-effectively as possible. 

The YELP  SPV, for the benefit of the 16 Equity Holders, would pay the Business Plan Developer a Peppercorn Fee of $1 for all the I.P. associated with the 18 months R&D to produce the Five YELP Business Plans, where the YELP First "Hub" Business Plan contains 90% circa of the I.P.   Pioneer Fit Old Farts developing Return On YELP Capex Software would represent material additional I.P. for the 16 Equity Holders.  

RECs and Pioneer Fit Old Farts fall within the Golden Gurus programme.

The First Business Plan provides for the YELP  SPV to charge a market-rate-return for delivering the YELP Holistic First Business Plan to other countries because no country has ever attempted a "community-based disease prevention program" with a Propagation Forecast of over 100,000 new Participants (of which >75,000 of these new Participants opted to abandon a Sedentary Lifestyle and were afflicted by at least one of the Taskforce's Three Public Health Risks due to the Taskforce's Three Public Health Risks, inside 4 years of commencing a Pilot, due to Recreational Exercise Consultants who possess Eleven Sports Administration Attributes -

*           Supervising  Interested Adults to participate in one of 8 Rigorous Recreational Exercise Activities because it is Fun & Addictive; and

*           Referring other Interested Adults to participate in one of 6 MREAs - for other Interested Adults who are less energetic,

which increases Personal Health & Fitness and motivates a Healthy Diet overcoming excessive alcohol consumption and rendering smoking a "No No" in order to be more competitive within their LDREG which offers a LCCBSG and fosters a Sense Of Community. 

The YELP  SPV would package Local District Recreational Exercise Groups on a YELP Website with Recreational Exercise Consultants encouraging/supporting Local Community Common Bond Support Groups and an Annual YELP Presentation Awards Dinner to render more fashionable Exceptional Community Contributions.

The Discussion Paper notes "A strong Preventive health strategy needs a framework that takes into account the key issues affecting Australians today, such as equity, health and the environment".  The YELP  Prototype is such a framework.

The non-health sectors in YELP are Environment, Heritage and the Arts or Dept of Climate Change, DIISR and RET which enjoy some overlap, and collectively with Health & Ageing, 'inter alia' would facilitate Interested Adults, specifically targeting the Disabled, Disadvantaged, Indigenous Australians to Improve Personal Health & Fitness to live a Local Community Healthy Lifestyle, by such Interested Adults replacing -

*           Craving Harmful Habitual Stress Releases, not maintaining a Healthy Diet and a Sedentary Lifestyle generally characterised by Obesity;

*           with Hankering For A Beneficial Stress Release which is Fun And Addictive which motivates a Healthy Diet and a slimmer waistline to be more competitive with local exercise-driven mates.

              "Tourism may seem an odd bedfellow with Health & Ageing, Environment and DIISR.  However, due to Climate Change and escalating petrol and aircraft fuels (kerosene) to meet demands from Asia, Tourism will play an important role in assisting Interested Adults to Improve Personal Health & Fitness by promoting attractive venues for Annual Challenge Series Competitions which motivate, recognize and reward Interested Adults for leading a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint."

Cognisant of the Taskforce's Terms of Reference, the Five Business Plans, in particular the YELP Holistic 'Hub' First Business Plan, -

1.          has reviewed >70 Reference Documents, Health Agencies, Health Programmes and Websites, including previous Fed. Dept. of H&A's Preventive Health programmes such as Life Be In It,  Focus on Prevention and Be Active Australia to determine "what works and what doesn’t", as Obesity and alcohol related problems have blossomed during these programmes, and smoking is still a much more costly stigma than it should be given the saturation of TV advertising warnings of the perils of cigarettes.  The Business Plan Developer has opined in some of his reviews why the vast majority have not been cost-effective - largely because humans generally only change their Lifestyle Behaviour when they are -

             (a)        attracted to an alternative lifestyle because it is Fun & Addictive; or

             (b)        fearful of the consequences (ie. the Grim-Reaper to avert AIDS, breathalysers reduce drink driving, radar speed devices reduce road fatalities, "Smoking Kills" warnings have reduced cigarette smoking). 

              "The best health programme that I reviewed is undoubtedly "Boston Marathon Challenge" which is a template of the YELP Primary Research Programme because invariably too many of the other programmes only inform/warn of the pitfalls of Obesity, poor diet, excessive Recreational Drug Use, Sedentary Lifestyle from 'all work and no play' etc.  This Marathon Challenge Reality Television doco was shown across America twice within 6 months by PBS television because it graphically highlights the power of the human spirit to overcome adversity through taking on a difficult sporting Challenge when amidst a Local Community Common Bond Support Group - no team member wanted to let the others down. 
Marathon Challenge features how a dozen citizens from Boston, Massachusetts who were all leading a Sedentary Lifestyle and each suffering a health ailment ranging from HIV, Type 1 Diabetes, heart attack, Depression, divorce, Obesity and post-fatality trauma, are invited to train together each Sunday for 10 months, with the support of seasoned sports administrators and clinicians, can accomplish a Challenging goal by running the 2007 Boston Marathon over 42 km.  Training for an onerous sporting challenge, in a collegiate, caring social environment, acts as a 'pleasant distraction' from their daily work/family/health stresses.  BBC2's Beyond Boundaries is similar to Marathon Challenge.
My YELP Business Plan involves a 10 months Primary Research Programme which comprises 50 Volunteers, 25 drawn from a Specific Industry Group and the other 25 Volunteers drawn from amongst the Disadvantaged. 
Compared to the 12 volunteers in Marathon Challenge, the physical and mental demands on the 50 Volunteers in Two Legendary Endurance Cycling Challenges, to appear as an RTV Promotion in three episode of Hilly Rides Challenge proposed for March 2013. 
Such a 3 part Reality TV Promotion will provide graphic evidence of how easy peasy it is to turn your sedentary life around - much easier than running a marathon.  For anyone leading a Sedentary Lifestyle, running a marathon is an exceedingly difficult physical pursuit with a high propensity for RSI injuries.  The fact that all 12 starters finished the 42km run on a shocker of a wet morning, highlights the power of that Local Community Common Bond Support Group.
You rarely get an RSI from low impact cycling. 

              Marathon Challenge proves that providing a 'pleasant challenging distraction', within a Local Community Common Bond Support Group, really works to assist Interested Adults to Materially Alter Lifestyle." 

2.          provide advice for policy makers on what strategies work best at a population level by utilising the enormous power of the internet through a YELP Website, and on the best buys for government investment in Primary Prevention by employing lower cost Recreational Exercise Consultants who possess Eleven Sports Administration Attributes.  By utilising Twelve Low Cost Propagation Initiatives, where the YELP Budget is split 50/50 (explained in 50/50 Funding Model) under a YELP  SPV between Two Major & Two Minor Public Sector Equity Holders and the PPP expertise of 12 Private Sector Equity Holders for the Purpose Of The YELP  SPV will cost-effectively reduce the >$155b annual Adverse Costs of Fifteen Problems, which include the Taskforce's Three Public Health Risks. 

             Return On YELP Capex Software and a Base Case Financial Model would quantify the Economic Return On YELP Capex developed through the expertise of Pioneer Fit Old Farts drawn from the 12 Private Sector Equity Holders and Four Public Sector Equity Holders.  Pioneer FOFs are successful executives, aged over 50, who exercise regularly, display an overt Sense Of Community with most familiar with Base Case Financial Modelling - integral to maximising the YELP  SPV's  Economic Return On YELP Capex.  Drawing on Pioneer FOFs to embellish and agree YELP's  Prototype  Phase provides a foundation for Philanthropy.  The Discussion Paper identifies the value of Philanthropy in reducing Lifestyle Related Chronic Disease. 

              "If Governments wish to encourage Philanthropy, Governments need to create explicit structures where successful business people, approaching retirement, can make a hands-on tangible contribution to create the structure and operations of a charitable cause(s) whereby they have confidence in its structure such as the YELP  SPV which offers spin-off benefit of enhancing the Brand Name of their company which facilitated their generous support."

3.          provide advice on the most effective strategies for targeting prevention in high risk sub-populations including aboriginals living in rural/remote locations, by including 12 Indigenous Australians which include 10 aborigines living on a remote settlement, 2 Torres Straight Islanders and 5 adults living at a Salvation Army "Bridge Program" drug rehabilitation centre, amongst the 25 Disadvantaged  Volunteers in the 10 months Primary Research Programme in order to quantify the Hypothesis' scope to reduce the $155b annual Adverse Costs largely resulting from Taskforce's Three Public Health Risks;

4.          provide guidance and support for clinicians, particularly in Primary Care settings to play a more effective role in Preventive Health by Reducing Supplementary Patient Guidance Role of GPs due to Recreational Exercise Consultants performing the Final Three Stages - post 2014 voluntary Accredited Participants would replace Recreational Exercise Consultants  Supervising  Abled  Interested Adults, thereby enabling Recreational Exercise Consultants to limit their duties to -

             *           Supervising  Disabled and Disadvantaged  Interested Adults; and

             *           supporting the vital role of Community Support Providers who are the backbone of Local Community Common Bond Support Groups which foster a Sense Of Community; 

5.          provide advice to Government on options for better integration of Preventive Health practice and other existing government programs through an Array Of Reports For The YELP Pilot & Primary Research Programme; and

6.          support the development of inter governmental (Four Public Sector Equity Holders) and public-private partnerships on Preventive Health through the YELP  SPV, under a PPP, Capturing The Synergies and Harnessing Private Sector Infrastructure & PPP Skills to implement the Two Purposes Of YELP  SPV.

Regarding Obesity, the Discussion Paper comments that "The scale of the epidemic requires action to begin now.  It is crucial that this involves all aspects of national, state and local governments, the non-government sector, industry, business, private interests and local communities, and across all levels of government and within and across sectors. "

              The YELP Holistic 'Hub' First Business Plan explicitly involves all of these groups.  YELP may initially be thought as primarily useful for reducing Obesity and correlated Type 2 Diabetes which cost Australia $21 billion in 1985.  However, its greatest $ cost savings would include Recreational Drug Abuse, Depression and Climate Change because these problems will account for a greater relative share of the >$155b annual cost of the Fifteen Problems, which include the Taskforce's Three Public Health Risks. 

With respect to the Taskforce's Three Public Health Problems, the Discussion Paper notes "We know what we need to do to get our smoking rates down.  Much is known about measures to reduce the harm caused by alcohol and Overweight and Obesity, but there is more to be learned.  However, our need for knowledge should not stop action – we must act now on the basis of what we know, following the best practice and advice available, and learning by doing."

The YELP Business Plan forecasts Budget Costs for 4.9 years are not in the billions, nor in the hundreds of millions, but rather - a tad less than $20m for 4.9 years to end-2016.   Budget Costs reduce after 2014 due to voluntary Accredited Participants replacing Recreational Exercise Consultants to Supervise further Abled  Interested Adults.  Over 95% of that budget is for employing RECs, one-off costs to write software to quantify the savings and develop the YELP Website which both will have an IP value, plus insurance and delivering Annual Challenge Series Competitions.  None of the Budget Costs are for costly advertising which warn of the pitfalls of Negligent Lifestyle because the YELP  SPV Eight KPI's include:

The Business Plan Developer invites Pioneer Fit Old Farts from 12 Private Sector Equity Holders and Four Public Sector Equity Holders to review his Prototype and offer their written comments/recommendations for all Interested Parties to sign-off the Interested Parties Agreed Business Plan in order to commence the 21½ Months Tenure Of Pilot contemporaneously with the 16 Months Tenure Of Preparatory Research Programme on 13 Aug 2011, which will  -

(a)         enable ABC1 to televise the 1st of 3 x 60 min RTV episodes of 'Team YELP' in early-April 2012;

(b)         achieve Critical Mass from attracting the Pilot Sample of 5,200 Participants by end June 2013 in order for ABC1 to televise the motivational "Hilly Rides Challenge" in March 2013 to springboard Propagation (3rd Phase); and

(b)         achieve Collective Action from attracting >100,000 Participants by end-2015 (as explained in Propagation Forecasts And Targets) - a sufficiently large number of Australians behaving in a particular Lifestyle for larger numbers of Australians  to seriously consider the merit of that Lifestyle.

YELP sounds like help.  YELP is HELP which costs the fiscal purse a veritable song and saves it a motza with costs diminishing in four years because it would -

A.         draw on the creative/innovative skills of 2 Pioneer Fit Old Farts from each of 16 Equity Holders in a JV  PPP to amend, fine-tune and agree a Prototype which will provide a robust foundation for large scale Philanthropy and Corporate Philanthropy because "talented multiple contributors" will be confident in its structure;

B.         cherry pick 20 Recreational Exercise Consultants for the 21½ Months Tenure Of Pilot from the "one in 500 ratio" aged between 50 to 60 years old who possess Eleven Sports Administration Attributes; and

C.         draw on the -

             *           enormous information delivery power of the internet by providing a YELP Website; and

             *           "message delivery potency" of RTV Promotion Team YELP' and "Hilly Rides Challenge" which build upon an RTV programme "Marathon Challenge" which was re-telecast across America 6 months after its initial showing, whereby "Hilly Rides Challenge" would profile some of 50 Volunteers living a Sedentary Lifestyle and suffering at least one of the Taskforce's Three Public Health Risks, drawn from Abled, Disadvantaged and Disabled, including 12 Indigenous Australians, who turn their lives around through the Administration of Recreational Exercise Consultants and support from a Research Programme Team.

As noted above, Dept. of H&A has reviewed the ex-infrastructure banker's Five YELP Business Plans, where Youthful Exuberance Lifestyle Programme is the Hub.

The Discussion Paper cites a recent US study Prevention for a Healthier America that estimated for every US$1 invested in "proven community-based disease prevention programs" (ie. increasing physical activity, maintaining a Healthy Diet and reducing smoking levels), the return on investment over and above the $1 per head cost of the program would be US$5.60 within five years.  Alas, that recent US study did not also measure the material health cost savings due to reducing excessive consumption of alcohol from a proven community-based disease prevention program.