|
Defined Terms YELP Holistic First Business Plan SWOT Analysis Executive Summary Deliverables And Costs Snapshot Page To Benchmark Techniques ' Team YELP' RTV Promotion means, as explained in Section 16(g), 3 x 60 min episodes, approx 3 months apart televising the first episode in early-April 2012 on ABC1 national television titled 'Team YELP' Triathlon Challenge - similar format to Boston Marathon Challenge and proposed "Hilly Rides Challenge" - which profiles approx 50 of the 150 'Team YELP' Participants, primarily comprising Abled, but with a sprinkling of Disabled and Disadvantaged, who were all leading a Sedentary Lifestyle, who during their 6 Months Training Schedule had Materially Altered Lifestyle culminating in attempting, as a 'Team YELP' Participant (swimmer, cyclist or runner) their State's Annual Endurance Triathlon to highlight the Visual Content Of ABC1's Three x 60 min 'Team YELP' RTV Promotions wherein the "message delivery potency" of (I), (II) and (V) noted therein will energise and motivate lots of other Interested Adults that "if those ordinary Australians in that TV show with health problems like mine can turn their lives around by re-igniting the things they learned as adolescents, and are happy they have done so, then I believe that I can do it also". 'Team YELP' RTV Promotion of 'Team YELP' Triathlon Challenge and subsequent RTV Promotion of "Hilly Rides Challenge" which highlights the results of the YELP Pilot and the Primary Research Programme, will provide a highly cost-effective springboard to Propagate YELP across Australia. Whereupon the momentum and requisite knowledge to Materially Alter Lifestyle by introducing a Local Community Healthy Lifestyle, via YELP, will largely self-fulfil through the power of the Internet on the YELP Website supported over the longer term by Accredited Participants. Explained in Section 16(g), Preparatory Research Programme, Preparatory Research Programme Budget , 'Team YELP' Triathlon Challenge, Two "Deal Breaker" Purposes Of The Primary Research Programme, "Hilly Rides Challenge", Section 16(c) and Section 12. |
|
|