First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

Brand Name or Brand means important components of culture which usually influence consumers purchasing habits.  Brand Name is generally valued on the balance sheet under 'Intangible Assets' or 'Goodwill'. 

As explained in Four Benefits To 12 Proposed Private Sector Equity Holders, CEOs of major companies are inter alia keen to display Corporate Social Responsibility, in particular specifically assisting the Disabled and Disadvantaged, because it enhances the perception of consumers towards their Brand Name and associated products and/or services.