Nossal Institute for Global Health
Level 5, Alan Gilbert Building
Cnr. Barry and Grattan Streets (161 Barry Street)
Faculty of Medicine, Dentistry and Health Sciences
The University of Melbourne Carlton Vic 3010

(d) are in accord with our Prime Minister's ethos for the 2020 Summit in particular "The Australian Government is committed to promoting a national culture of creativity, innovation and enterprise";

(i) acknowledged merit of regular physical activity to combat Obesity and Depression;

(iii) acknowledged the unprecedented economic and fiscal health care burden of Obesity.

1. support the further development of the evidence base on Preventive health, to inform what works and what doesn’t;

2. provide advice for policy makers on what strategies work best at a population level, and on the best buys for government investment in primary prevention;

6. support the development of inter governmental and public-private partnerships on Preventive health;

(A) played sports all his life - completing onerous sporting Challenges like IronMan triathlons which hardened his resolve to handle the stresses of professional life - sport has been more appealing than excessive Recreational Drug Use etc; and

(B) assisted lots of Australians to participate in a RREA within a LCCBSG, including 8 vision impaired cyclists, which -

(iii) is satisfying to evidence people 'turn their lives around' by developing a dependence on Challenging RREA(s) within a LDRREG.

Presently, unless many GP's Patients who suffer from Obesity, Depression, excessive Recreational Drug Use, CAD etc have a close friend or associate with regular exercise in their lifestyle who is willing to assist them reduce their Sedentary Leisure Activities by taking-up eg. Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking etc, it is often beyond many of them to Materially Alter Lifestyle - such GP's Patients simply believe it is past them, particularly as there is inadequate promotion of those who have successfully swung their lives around. Or other GP's Patients who do walk away from their GP highly motivated to get exercise back into their Lifestyle Behaviour often soon become distracted when commencing a regular exercise activity with a LDREG is not as straight forward as they had hoped.

Having assisted over 100 adults commence Recreational Road Cycling over the last 12 years through Muggaccinos.com, and other similar sports beforehand, the Business Plan Developer knows that it takes a lot of his time to transition an Interested Adult into Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking etc, but the rewards of developing new friendships and evidencing people turn their lives around for the better are worth the effort.

One such person the Business Plan Developer assisted, and encouraged is Andrew aka Tugboat who dropped from 110kg to 57.4kg and now weighs 63kg.

During the Pilot, Interested Adults may commence one of 9 RREAs and 6 MREAs presently available at 900 existing LDREGs (in the case of NSW) many of which already incorporate a LCCBSG ie. akin to playing outdoors with your mates as most of us did as kids - the genesis of many a local support network:

Many programmes in Australia target youth Obesity and youth binge drinking seemingly because it is easier to visit the schools. The initiatives that target adults fail to deliver a programme "that you can feel and scratch" with a delivery time-line, and Budget Costs, which will make Interested Adults want to ‘jump out of bed on the weekends to hang out with their exercise buddies' by re-igniting the skills they learnt during their Youthful Exuberance growing phase, and thereby achieve Fifteen Benefits Of Materially Altered Lifestyle.

Detailed analysis entails reading the YELP First Business Plan 'in toto' which the Business Plan Developer has expended almost a thousand hours preparing, employing disciplines used by the likes of Macquarie Bank and Investec to write 'Information Memoranda' for new Greenfield projects which cover every facet of each project and establish they are cost-effective.

(ii) re-introduce outdoor exercise to Materially Alter Lifestyle by commencing a REA because most can recall inquisitively and confidently exploring the great outdoors when pushing the boundaries, often many years ago with childhood friends.

YELP will Compete For Market Share by applying the same 'Advertising Media Spin' that is 'Spun' by the global advertising agencies to promote Recreational Exercise Activities As Fun And Addictive which were employed by NOVA and the Tufts University Clinicians in Marathon Challenge (Section 6 above), rather than merely relying on the perpetuation of health agencies funding lots of research only to merely warn of the health risks, because the very health problems warned about continue to escalate, as is the associated economic burden on Australia's GDP - patent testimony that warning alone has proven an unfortunate, costly indictment on the Traditional Role of Democratic Government.

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(i)         assist ordinary Australians struggling to find the time to look after their own health by a Community Bicycle Group supervising their transition into Recreational Road Cycling to -
*          learn from experienced cyclists Risk Management Protocols - Cycling; and
*          develop confidence and skill to road cycle;

(iii) reduce sporting accidents in an era when health and Climate Change Agencies are encouraging cycling and walking in lieu of some motor vehicle transport;

(v) reduce litigation between an injured third party and a negligent participant; and

(vi) reduce insurance premiums for third party and income protection cover for accidents during sporting activities due to improved bicycle training/knowledge which will reduce trauma accidents.

The First Business Plan contends that Outsourcing the Final Three Stages to RECs is highly cost effective, due to -

a) very few GPs possess Eleven Sports Administration Attributes in order to -

* Supervise an interested GP's Patient into a RREA; or

* Refer an interested GP's Patient into a MREA,
which involves a lot of time and specialist sporting knowledge that the majority of GPs do not have;

b) YELP will reduce the 'Supplementary Guidance Role's of GPs due to Outsourcing the Final Three Stages;

c) RECs drawing on the mammoth information delivery power of the internet which is not available to GP's on a one-on-one consultation basis; and

d) RTV Promotion similar to PBS' Marathon Challenge, such as proposed Hilly Rides Challenge which highlights that REA is Fun and Addictive.

14. Could the Business Plan Developer meet with a member of the Taskforce to discuss YELP?

The Business Plan Developer is keen to meet and discuss the above Five Business Plans, in particular the YELP First Business Plan, with a member of the Taskforce because each plan is testimony to his lifetime conviction to the physical and mental health benefits of regular, rigorous, Challenging recreational exercise as espoused in YELP, not limited to improved Personal Health & Fitness, enhanced self-esteem, Cognitive Development and greater Sense Of Community which -

* reduce private and public Health Care Costs by reducing the Fifteen Problems, which include the Taskforce's Three Public Health Risks; and

* increase QOL and productivity, incl Income Tax Contributions and Extend Labour Force Participation of Australia's 22m Human Brownfield Infrastructure.

(b) posted a similar letter, including two CD ROMS, to those members who seem explicitly interested in the merits of regular recreational exercise and quantifying associated cost savings and productivity gains.