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Second Business Plan  Log of Correspondence Second Business Plan   Detailed Summary Second Business Plan   Summary of Annexures Second Business Plan   Defined Terms Second Business Plan  

Safety First Cycling Website Third Business Plan  Defined Terms Third Business Plan  Summary of Annexures Third Business Plan  Letter to Minister for Health and Ageing

                                                                 5 Ronald Ave, Freshwater NSW

0412 045.224

(02) 9114.6689   (02) 9498.3684
ScribePJ@TPG.com.au 

21 August 2008                   

Professor Paul Zimmet AO

Preventive Health Taskforce

Director of the International Diabetes Institute

250 Kooyong Road

Caulfield  Victoria  3162

Dear Professor Zimmet

Five YELP Business Plans which -

(a)        are Interdependent of each other;

(b)        fall within Terms of Reference for National Preventive Health Taskforce as noted in YELP Achieves All Taskforce's Terms Of Reference;

(c)        YELP complements New Directions for Australia’s Health - Delivering GP Super Clinics to local communities;

(d)        are in accord with our Prime Minister's ethos for the 2020 Summit in particular "The Australian Government is committed to promoting a national culture of creativity, innovation and enterprise";

(e)      Capture Complimentary Synergies of Four Public Sector Equity Holders under a JV which Harness Private Sector Infrastructure & PPP Skills Of 12 Private Sector Equity Holders to form a  PPP administered by YELP  SPV; and

(f)         heed IPCC's May 2007 recommendation for humans to exhibit a "shift in lifestyle" which leaves a small Personal Carbon Footprint:

1st        Youthful Exuberance Lifestyle Programme ("YELP)  YELP Holistic First Business Plan to materially reduce the >$155b annual cost of Fifteen Problems, which include the Taskforce's Three Public Health Risks - $19.327m budget over 4½ years Propagation Phase

2nd       Join a Green Team - Second Business Plan - limited to $36,500 marketing cost to health agencies due to 'user pays' cost structure

3rd        Safety First Cycling Website - Third Business Plan - limited to $25,000 1st year cost to health agencies due to the mammoth information delivery capability of the internet

4th        Fourth Business Plan - Project "Aussie Green Team" Accreditation to enable Interested Adults to attest on a Register of "Aussie Green Sporting Teams" to a Lifestyle Behaviour that involves regular exercise, Healthy Diet, living a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint

Pertinent co-ordinates for each are at R&D Time, YELP Budget Costs To Propagate and Project Life for Five Business Plans

AUD$19.327m YELP Budget Costs for YELP proposed to be funded 50/50 between Four Public Sector Equity Holders and 12 Private Sector Equity Holders (major Australian companies) under a PPP via an SPV, as explained in the 50/50 Funding Model

1.         Recent written communications

(A)        Business Plan Developer's letter Letter to Professor Paul Zimmet dated 23 July 2008 which was identical to this letter except it referred to Three Preventive Health Business Plans;

(B)        Mr Peter Morris, Federal Dept of Health and Ageing's letter to the Business Plan Developer dated 29 July 2008 which informed the CDs containing Three Preventive Health Business Plans would be provided the Taskforce for their consideration; and

(C)       Professor Paul Zimmet, ADI Institute, letter to the Business Plan Developer dated 4 August 2008 which -

             (i)        presumed that the Business Plan Developer had sent the Three Business Plans to other members of the Taskforce; and

            (ii)        informed that he would review the Business Plans on the CDs which accompanied the Business Plan Developer's Letter to Professor Paul Zimmet dated 23 July 2008.

Below is an extract from Shaun Larkin, HCF's response e-mail of Thurs, 31 July '08 5:18 PM:

Dear Mr Johnston,
Just a brief note to thank you for your letter and the accompanying CDs with files relating to 'Five YELP Business Plans'.
Input and content such as you have provided is very much appreciated by me in my role as a member of the National Preventive Health Taskforce.
I suggest you forward a copy of the information provided to Peter Morris, Assistant Secretary, Population Health Division, Department of Health and Ageing.
Regards, Shaun Larkin, GM, Corporate Ventures; and

The Business Plan Developer complied with Shaun Larkin's above suggestion and posted 2 CD ROMs to Peter Morris.

The Business Plan Developer sends this Follow-up letter to Professor Paul Zimmet dated 21 Aug 2008 because he has -

(i)         removed a part of the YELP Holistic First Business Plan (which was provided in 2 CDs accompanying his letter to you dated 1 August '08) and

(ii)        created a separate Fourth Business Plan - Project "Aussie Green Team" Accreditation from the part removed from the YELP Holistic First Business Plan.

Hence, it is easier to comprehend the scope of the YELP First Business Plan which is the nub of the Five Business Plans to increase REA, improve diet, reduce Recreational Drug Use which leaves a smaller Personal Carbon Footprint.    

The Five YELP Business Plans -

(I.)        fall within the National Preventive Health Taskforce's below Terms of Reference:

   1.       support the further development of the evidence base on Preventive health, to inform what works and what doesn’t;

   2.       provide advice for policy makers on what strategies work best at a population level, and on the best buys for government investment in primary prevention;

   6.       support the development of inter governmental and public-private partnerships on Preventive health; and

II.)        complements New Directions for Australia’s Health - Delivering GP Super Clinics to local communities in particular Primary Care for the YELP Holistic First Business Plan which makes "Preventive health care..... more accessible to ordinary Australians struggling to find the time in their busy lives to look after their own health".

2.         Background to the Business Plan Developer

The Business Plan Developer retired early (55) from a 37 year career in banking to utilise his Project Development Expertise to pursue his true passion.  He expend the initial 12 months of his retirement conducting R&D in Preventive Health - set out in the Five YELP Business Plans because the Business Plan Developer has -

(A)       played sports all his life - completing onerous sporting Challenges like IronMan triathlons which hardened his resolve to handle the stresses of professional life which has been more appealing than smoking, imbibing excessive alcohol etc; and

(B)       assisted >100 Australians to participate in a RREA within a LCCBSG which -

(i)         is, for them, heaps of Fun & Addictive, character building, and fosters a Sense of Community - "Regular, rigorous, challenging, recreational exercise, in the great outdoors, within a collegiate, caring, social environment is equally beneficial for mental toughness as physical fitness.";

(ii)        will achieve Fifteen Benefits Of Materially Altered Lifestyle to materially reduce the >$155b annual cost upon the Australian economy of Fifteen Problems, which include the Taskforce's Three Public Health Risks, largely due to Negligent Lifestyle Behaviour; and

(iii)       is satisfying to evidence people 'turn their lives around'.

The last few years of the Business Plan Developer's banking career was directly involved in PPPs where the private sector and the public sector share risk and return on major infrastructure projects because of complementary synergies and enhanced innovation.  The YELP Budget in the YELP Holistic First Business Plan  4.9 years To End-June 2016 is AUD$19.4m to Propagate YELP to the 7 Australian States and our ACT capital city - AUD$19.327m being shared 50/50 (as explained in the 50/50 Funding Model) with 12 Private Sector Equity Holders (major Australian companies) because of Four Benefits To 12 Proposed Private Sector Equity Holders.

3.         Lifescripts is not cost-effective as GP's are not motivating GP's Patients to desist from Negligent Lifestyle Behaviour

The YELP Business Plan explains that it is highly cost-effective for health authorities to Outsource the Final Three Stages of Australia's Lifescripts programme of applying Five Basic ‘Stages of Change’ (developed by Zimmerman/Olsen/Bosworth of Wright State University School of Medicine, Dayton, Ohio) by employing lower cost RECs with Eleven Sports Administration Attributes which have achieved Accreditation Benchmarks to Take Charge Of  Interested Adults to commence a REA within a LDREG which provides a LCCBSG. 

GPs under Lifescripts are entrusted to use Motivational Interviewing Techniques to work through Five Basic ‘Stages of Change’ to induce GP's Patients with a Negligent Lifestyle Behaviour to desist.  However, stretching health care budgets to treat the Adverse Effects of Five Lifestyle Risk Factors For Chronic Diseases in the main caused by human's penchant for Economic Materialism shows Lifescripts in Australia isn't working.

A litany of research in Reference Documents, Health Agencies, Health Programmes and Websites attest that "regular exercise", together with a Healthy Diet, is the cornerstone of a healthy Lifestyle Behaviour.  Alas, entrusting carriage to higher cost GPs (via Lifescripts) the vital task of encouraging GP's Patients with a Negligent Lifestyle Behaviour through the Final Three Stages of the  Five Basic ‘Stages of Change’ isn't effective, because GPs -

(i)         do not have the time; or

(ii)        do not possess Eleven Sports Administration Attributes required to perform those Final Three Stages

Presently, unless many GP's Patients who suffer from Obesity, Depression, excessive Recreational Drug Use, CAD etc have a close friend or associate with an exercise associated lifestyle who is willing to assist them reduce associated Sedentary Leisure Activities by taking-up eg. Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking etc, it is often beyond many of them to Materially Alter Lifestyle - such GP's Patients simply believe it is past them, particularly as there is inadequate promotion of those who have successfully swung their lives around.  Or other GP's Patients who do walk away from their GP highly motivated to get exercise back into their Lifestyle Behaviour soon become distracted when it is not as straight forward as they had hoped.

4.         It takes a seasoned sports administrator a lot of time to Take Charge Of an Interested Adult to Materially Alter Their Lifestyle, and it rarely happens unless the Interested Adult perceives the REA as Fun and Addictive

Having assisted over 100 adults commence Recreational Road Cycling over the last 12 years through Muggaccinos.com, and other similar sports beforehand, the Business Plan Developer knows that it takes a lot of his time to transition an Interested Adult into Recreational Road Cycling, Bushwalking/Hiking, Ocean Swimming, Kayaking etc, but the rewards of developing new friendships and evidencing people turn their lives around for the better are worth the effort. 

One such person the Business Plan Developer assisted, and encouraged is Andrew aka Tugboat who dropped from 110kg to 57.4kg and now weighs 63kg.  Due to his new found love for rigorous, Challenging, cycling and a desire to improve his KOM Climb Times on a website the Business Plan Developer built as a motivational tool King of the Mountain performance measurement, has motivated Andrew to fastidiously watch his diet.

5.         YELP Holistic First Business Plan includes within the Pilot a Primary Research Programme -

(A)       to measure the Hypothesis' scope to reduce the Fifteen Problems, which include the Taskforce's Three Public Health Risks:

(B)       will involve 50 Volunteers (presently experiencing lethargy/anxiety/Depression, and/or Obesity /Type 2 Diabetes, and/or excessively using Recreational Drugs, either Abled or Disabled) both from the advantaged and Disadvantaged socio-economic divides, where the Research Programme Team will Evaluate Lifestyle Behaviour Of Each Volunteer whereupon the 50 Volunteers will complete 4 Hypothesis Test Reports to enable the Research Programme Team produce Two Primary Research Programme Progress Reports which measure/quantify, using Return On YELP Capex Software, the scope of the Hypothesis to materially reduce the Fifteen Problems, which include the Taskforce's Three Public Health Risks;

(C)       which explicitly targets the Disadvantaged in lower socio-economic regions of NSW; and

(D)       to achieve the Two "Deal Breaker" Purposes Of Primary Research Programme.

By marshalling the enthusiasm, dedication, proven track-record, networking and professional indemnity Liability Risk Management Acumen of seasoned sports supervisors who have given a lifetime to voluntary sports administration (known as Eleven Sports Administration Attributes) 20 RECs (who are around retirement age) to work in a 21½ Months Tenure Of Pilot of YELP, then a very low cost "new industry" can be "created" and fostered within a social and physical environment deploying new products, new therapies, which utilises evidence informed policy development, and evidence based best practice in care delivery......".

YELP will enable the below two groups of Interested Adults to contact a REC to Supervise or Refer each Interested Adult commence one of 15 Recreational Exercise Activities during the Pilot -

A.        GPs Patients who are -

            (a)        experiencing lethargy, anxiety, Depression; or

            (b)        suffering Obesity and correlated Type 2 Diabetes; or

            (c)        using excessive Recreational Drug Use; and

B.        other Adult Enquirers.

During the Pilot, Interested Adults may commence one of 9 RREAs and 6 MREAs presently available at 900 existing LDREGs across NSW many of which already incorporate a LCCBSG ie. akin to playing outdoors with your mates as most of us did as kids - the genesis of many a local support network:

The Pilot group of 20 RECs would -

(I)        need to achieve Accredited Benchmarks approved by Department of Health & Ageing as RECs for up to a max of 4 years employment, contingent upon the 21½ months Pilot achieving the Pilot Goals, Forecasts and Predictions within the Pilot Budget and the Primary Research Programme Forecast Results; and

(II)       utilise Eleven Sport Administration Attributes to Supervise Interested Adults across NSW to commence a REA in one of 900+ existing LDREGs which includes a LCCBSG with a Social Theme, made up of:
*         9 Rigorous Recreational Exercise Activities; and
*         6 Moderate Recreational Exercise Activities.

6.         Health Programmes researched in YELP Holistic First Business Plan

Reference Documents, Health Agencies, Health Programmes and Websites lists 100 circa health programmes and climate change reports, across Australia, NZ, Europe and USA which the Business Plan Developer has read and separately summarised most of them in the First Business Plan.  The best is Boston Marathon Challenge Template Of YELP Primary Research Programme because invariably too many of the others merely inform/warn of the pitfalls of Obesity, not maintaining a Healthy Diet, excessive Recreational Drug Use, inadequate exercise, "all work and no play" etc.

Many programmes in Australia target youth Obesity and youth binge drinking seemingly because it is easier to visit the schools.  The initiatives that target adults fail to deliver a programme "that you can feel and scratch" with a delivery time-line, and YELP Budget Costs, which will make Interested Adults want to ‘jump out of bed on the weekends to hang out with their exercise buddies' and thereby achieve Fifteen Benefits Of Materially Altered Lifestyle. 

7.         Benchmark Techniques to appraise economic merit of YELP

Snapshot Page To 10 Project Benchmark Techniques To Appraise Economic Merit Of YELP provides URLs to seven different benchmarking techniques and explanatory letters to appraise the economic merit of the YELP Holistic First Business Plan.

Detailed analysis entails reading the YELP First Business Plan 'in toto' which the Business Plan Developer has expended almost a thousand hours preparing, employing disciplines used by the likes of Macquarie Bank and Investec to write 'Information Memoranda' for new Greenfield projects which cover every facet of each project and establish they are highly cost-effective.

8.         Why is YELP Holistic First Business Plan called Youthful Exuberance Lifestyle Programme?

The Youthful Exuberance Theme, drawn from the Youthful Exuberance development phase in most mammals, is the ideal 'Hot Button' label to -

(i)         instil confidence within Interested Adults from all socio-economic groups, Abled, Disabled and Disadvantaged, be they in good physical and mental health or poor mental and/or physical health, that they can draw back on the intuitive skills they learned during their Youthful Exuberance; and

(ii)        re-introduce outdoor exercise to Materially Alter Lifestyle by commencing a REA because most can recall inquisitively and confidently exploring the great outdoors when pushing the boundaries, often years ago with childhood friends.

The YELP Business Plan -

(a.)       has adopted the Youthful Exuberance Theme as its catchphrase in order to instil confidence within Interested Adults that they are capable of incorporating outdoor exercising in their Lifestyle Behaviour; and

(b.)       forecasts that many Interested Adults, upon commencing a RREA, will re-ignite Youthful Exuberance to implement Positive Lifestyle Changes into their Lifestyle Behaviour which Change Social Values to Materially Alter Lifestyle and reduce their Personal Carbon Footprint.

9.         YELP is highly cost-effective and will measure the Economic Return On YELP Capex as measured by the Return On YELP Capex Software which feeds into the Base Case Financial Model

YELP Business Plan entails quantifying the cost-benefit of the Hypothesis using Return On YELP Capex Software to quantify by "inter alia" Ascribing An Economic Value the Economic Return On YELP Capex which will establish inter alia which socio-economic groups YELP will harvest the greatest Economic Return On YELP Capex.   Measuring Quality-Adjusted Life Years, as supported by Professor Leonie Sega, is incorporated within Return On YELP Capex Software.

10.        Twelve Low Cost Propagation Initiatives

The mammoth 'information delivery' power of the internet through a proposed YELP Website will achieve enormous economies (not open to GPs on a one-on-one basis) for RECs to Supervise or Refer Interested Adults to commence an existing REA to reduce Negligent Lifestyle Behaviour to achieve Fifteen Benefits Of Materially Altered Lifestyle. 

RTV Promotion of Interested Adults who have Materially Altered Lifestyle and enjoyed the Challenge and Beneficial Effects Of Exercise Induced Drugs by Overdosing EIDs Only in the Pilot and Primary Research Programme is a powerful and cost-efficient medium to motivate others to want to similarly reignite their Youthful Exuberance.

YELP Website would utilise e-Learning, e-Training and e-Research Techniques to materially reduce data dissemination, collection and analysis costs.

11.       Health authorities need to Compete For Market Share toe-to-toe with the Causes of the Fifteen Problems in particular those due to Negligent Lifestyle Behaviour  -  research and health warnings haven't been enough

YELP will Compete For Market Share by applying the same 'Advertising Media Spin' that is 'Spun' by the global advertising agencies to promote Recreational Exercise Activities As Fun And Addictive which were employed by NOVA and the Tufts University Clinicians in Marathon Challenge (Section 5 above), rather than merely relying on the perpetuation of health agencies funding lots of research only to merely warn of the health risks, because the very health problems warned about continue to escalate, as is the associated economic burden on Australia's GDP  - patent testimony that warning alone has proven an unfortunate, costly indictment on the Traditional Role of Democratic Government.

12.        Enclosed CD ROM

Auto opens at this Follow-up letter to Professor Paul Zimmet dated 21 Aug 2008 and provides over 5,000 circa URLs to the Five Business Plans comprising more than 500 Defined Terms within the Five Business Plans and 30+ Section Titles within the YELP Holistic First Business Plan (much fewer in Second and Third Business Plan) which ensure clarity and enables analysis of all statements made therein -

A.         updated YELP Holistic 'Hub' First Business Plan to materially reduce Adverse Costs to the Australian economy which exceed $155 billion annually of Fifteen Problems, which include the Taskforce's Three Public Health Risks, by achieving Fifteen Benefits Of Materially Altered Lifestyle by Improving Personal Health & Fitness which Materially Alters Lifestyle to lead a Local Community Healthy Lifestyle which leaves a small Personal Carbon Footprint; and

B.         afore-mentioned Second Business Plan and Third Business Plan which will -

(i)         assist ordinary Australians struggling to find the time to look after their own health by a Community Bicycle Group supervising their transition into Recreational Road Cycling to -
*          learn from experienced cyclists Risk Management Protocols - Cycling; and
*          develop confidence and skill to road cycle;

(ii)        overtly promote a Green Australia to live a Local Healthy Lifestyle which leaves a small Personal Carbon Footprint;

(iii)       reduce sporting accidents in an era when health and Climate Change Agencies are encouraging cycling and walking in lieu of some motor vehicle transport;

(iv)       reduce remedial health costs from exercise related accidents;

(v)        reduce litigation between an injured third party and a negligent participant; and

(vi)       reduce insurance premiums for third party and income protection cover for accidents during sporting activities due to improved bicycle training/knowledge which will reduce trauma accidents.

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer.  And hit Yes to allow ActiveX, because ActiveX won't damage your computer.  ActiveX merely allows drop down menus.

13.       Summary

YELP Holistic First Business Plan is to reduce the >$155b annual cost to the Australian economy (fiscal Health Care Costs, other fiscal costs and foregone productivity) of Fifteen Problems (aligned with Health and/or Lifestyle Behaviour) by regarding Australia's 22m population as Human Brownfield Infrastructure to inject Capex via YELP to improve inter alia their QOL, Compress Morbidity and productivity by Materially Altering Lifestyle, more specifically to achieve Fifteen Benefits Of Materially Altered Lifestyle. 

The nub of this analysis is:

            "Is Outsourcing to RECs with Eleven Sports Administration Attributes, in particular Talk The Walk Motivational Skills, to perform the Final Three Stages of the Lifescripts programme of Five Basic ‘Stages of Change’ which utilise Twelve Low Cost Propagation Initiatives, better and cheaper than leaving it to GPs under Lifescripts?

NB:      The Business Plan Developer has -

(a)        reviewed the background and sporting/exercise interests of other members of National Preventive Members of Preventive Health Taskforce; and

(b)        posted a similar letter, including CD ROMs, to those members who seem explicitly interested in the merits of regular recreational exercise and quantifying associated cost savings and productivity gains.

Yours sincerely   

Phil Johnston
Ride Organiser and President Muggaccinos Bicycle User Group
Director of KOMpm Pty Ltd