YELP Holistic First Business Plan Defined Terms   YELP Holistic First Business Plan      SWOT Analysis  Executive Summary  Deliverables And Costs  Snapshot Page To Benchmark Techniques

Second Business Plan  Log of Correspondence Second Business Plan   Detailed Summary Second Business Plan   Summary of Annexures Second Business Plan   Defined Terms Second Business Plan  

Safety First Cycling Website Third Business Plan  Defined Terms Third Business Plan  Summary of Annexures Third Business Plan  Letter to Minister for Health and Ageing

5 Ronald Ave, Harbord NSW 2096
+612 9114.6689
+61412 045.224
 

10 June 2008

 

 

 

Casey Caldwell

3015 Valleywood Dr. SW

Rochester MN 55902-1214

 

Dear Casey

Invitation to review my Five YELP Business Plans with a view to you using the I.P. therein if you consider the YELP Holistic First Business Plan is highly cost-effective to Materially Alter Lifestyle to reduce Fifteen Problems (aligned with Health and/or Lifestyle Behaviour) which -

*           cost the Australian economy >AUD$155b annually in Health Care Costs, other fiscal expenditure and foregone productivity, and

*           costs the USA's economy a lot more

I refer to my recent e-mails and our 'phone conversation on Thurs evening, 5 June.

 

The enclosed 2 identical CD ROMs with coversheet Youthful Exuberance Lifestyle Programme automatically open this "Invitation to Casey" letter which provides almost 5,000 circa URLs to Five YELP Business Plans which refer to almost 500 Defined Terms used to clarity all statements made therein. 

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer.  And hit Yes to allow ActiveX, because ActiveX won't damage your computer.  ActiveX merely allows drop down menus.

 

1.         My background and motivation

 

Early last year, I (hereinafter sometimes referred to as the Business Plan Developer) retired from a career in infrastructure project finance with Commonwealth Bank of Australia where I worked on several large Greenfield and Brownfield infrastructure projects for almost 20 years of my 37 year banking career. 

 

Bankers will not normally lend to a project finance transaction unless the -

i)          assumptions in the Base Case Financial Model are robust; and

ii)         it shows an IRR higher than their hurdle rate (required yield) and has a positive NPV.

Hence, my mindset is always, "Where is the payback?".  "When, Where, How as a banker do I get my money back with a premium for the risk I am taking?"

 

Ten basic steps to complete a Greenfield or Brownfield infrastructure project show they -

*          start with an Information Memorandum (100 pg circa) which sets out a new infrastructure project seeking to attract debt providers for projects for AUD$400m to AUD$2b; and

*          achieve Practical Completion 3 to 5 years later and then commence operations ie. a new airport, train line, major hospital, prison, coal mine, gas pipeline etc.

 

At my farewell speech I alluded to wanting to use the skills I had learnt to R&D a business plan to induce lots of Interested Adults from amongst Australia's 22m population to Materially Alter Lifestyle to improve the GDP of the labour force. 

 

 

 

My intention is to encourage our health authorities to Outsource the Final Three Stages of Australia's Lifescripts programme of applying Five Basic ‘Stages of Change’ (developed by Zimmerman/Olsen/Bosworth of Wright State University School of Medicine, Dayton, Ohio) by employing RECs with Eleven Sports Administration Attributes which have achieved Accreditation Benchmarks to Take Charge Of  Interested Adults to commence a REA within a LDREG which provides a LCCBSG. 

 

 

As alluded to in 2. below, I assert that the current health strategy in Australia of entrusting (to "higher cost GPs") the task of encouraging GP's Patients with a Negligent Lifestyle Behaviour to apply Five Basic ‘Stages of Change’ isn't working because GPs don't have the time or possess Eleven Sports Administration Attributes required to perform the Final Three Stages - a litany of research in Reference Documents, Health Agencies, Health Programmes and Websites attest that "regular exercise", together with a Healthy Diet, is the cornerstone of a healthy lifestyle.

 

 

 

I receive a good pension cheque each fortnight which is indexed to CPI which is a reason I left banking.  Then why did I want to delve into health care?  Because -

 

 

 

(A)        I have played sports all my life and completing onerous sporting Challenges like IronMan triathlons hardened my resolve to handle the stresses of professional life - as a result during my banking career I thrived in "hot kitchens", and

 

 

 

(B)        assisting lots of Australians to participate in a RREA or a MREA within a LCCBSG -

 

 

 

(i)         is, for them, heaps of Fun & Addictive, character building, and fosters a Sense Of Community - "Regular, rigorous, challenging, recreational exercise, in the great outdoors, within a collegiate, caring, social environment is equally beneficial for mental toughness as physical fitness.";

 

 

(ii)        will achieve Fifteen Benefits Of Materially Altered Lifestyle to materially reduce the >$155b annual cost upon the Australian economy of Fifteen Problems largely due to Negligent Lifestyle Behaviour; and

 

(iii)       is satisfying for me to evidence people 'turn their lives around'.

 

 

The latter part of my banking career was involved in PPPs where the private sector and the public sector share risk and return on major infrastructure projects because of complimentary synergies and enhanced innovation.  The YELP Budget in my YELP Holistic First Business Plan 4.9 years To End-June 2016 is AUD$19.1m to Propagate YELP to the 7 Australian States and our ACT capital city.  My YELP Holistic First Business Plan incorporates the AUD$19.4m being shared 50/50 (as explained in the 50/50 Funding Model) with 12 Private Sector Equity Holders (major Australian companies) because of Four Benefits To 12 Proposed Private Sector Equity Holders.

2.         In Australia, GPs under Lifescripts are entrusted to use Motivational Interviewing Techniques to work through Five Basic ‘Stages of Change’ to induce GP's Patients with a Negligent Lifestyle Behaviour to desist.  However, stretching health care budgets to treat the Adverse Effects of Five Lifestyle Risk Factors For Chronic Diseases primarily caused by human's penchant for Economic Materialism shows Lifescripts in Australia isn't working

 

Presently, unless many GP's Patients who suffer from Obesity, Depression, excessive Recreational Drug Use, CAD etc have a close friend or associate with the sporting background willing to assist them reduce associated Sedentary Leisure Activities by taking-up eg. Recreational Road Cycling, bush walking, ocean swimming, cross country skiing, kayaking etc, it is often beyond many of them to Materially Alter Lifestyle - such GP's Patients simply don't believe they can still do it, particularly as there is inadequate promotion of those who have successfully swung their lives around.  Or others who do walk away from the GP highly motivated to get exercise into their Lifestyle Behaviour soon get distracted when it is not as straight forward or appealing as they had hoped.

 

3.         It take a seasoned sports administrator a lot of time to Take Charge Of an Interested Adult to Materially Alter Their Lifestyle, and it rarely happens unless the Interested Adult perceives the REA as Fun and Addictive

 

Having assisted over 100 adults commence Recreational Road Cycling over the last 12 years through Muggaccinos.com, and other similar sports beforehand, I know that it takes a lot of my time to transition an Interested Adult into cycling, kayaking, mountain climbing, ocean swimming etc, but the rewards of developing new friendships and evidencing people turn their lives around for the better are worth the time.  For example in the case of cycling -

1.         assist acquire the right type of road bike at a fair price;

2.         teach risk-management protocols to avoid accidents, incl discussing with the Interested Adult a Liability Acknowledgement in order to obtain from the Interested Adult an executed Liability Acknowledgement to participate in bike rides that the Business Plan Developer is Ride Organiser;

3.         achieve cycling skills and confidence by understanding Tips for new road cyclists who want to ride with Muggaccinos Bicycle User Group;

4.         develop friendships with other cyclists within the LCCBSG;

5.         smooth-over any personality differences; and

6.         assist/support following a cycle accident (which occur from time-to-time), visit during rehab the person you assisted get into cycling and sometimes prepare accident reports and stat declarations required if there is litigation.

 

One such person I assisted, and encouraged is Andrew aka Tugboat who dropped from 110kg to 57.4kg and now weighs 63kg.  Due to his new found love for rigorous, Challenging, cycling and a desire to improve his KOM Climb Times on a website I built as a motivational tool King of the Mountain performance measurement, has motivated Andrew to fastidiously watch his diet.

 

 

4.         Why is my YELP Holistic First Business Plan called Youthful Exuberance Lifestyle Programme?

 

 

The Youthful Exuberance Theme, drawn from the Youthful Exuberance development phase in most mammals, is the ideal 'Hot Button' label to -

 

 

(i)         instil confidence within Interested Adults from all socio-economic groups, Abled, Disabled and Disadvantaged, be they in good physical and mental health or poor mental and/or physical health, that they can draw back on the intuitive skills they learned during their Youthful Exuberance; and

 

 

(ii)        re-introduce outdoor exercise to Materially Alter Lifestyle by commencing a REA because most can recall inquisitively and confidently exploring the great outdoors when pushing the boundaries, often years ago with childhood friends.

 

 

5.         YELP is highly cost-effective and will measure the Economic Return On YELP Capex as measured by the Return On YELP Capex Software which feeds into the Base Case Financial Model

 

YELP Business Plan entails quantifying the cost-benefit of the Hypothesis using Return On YELP Capex Software to quantify by "inter alia" Ascribing An Economic Value the Economic Return On YELP Capex which will establish inter alia which socio-economic groups YELP will harvest the greatest Economic Return On YELP Capex.

 

 

 

6.        Twelve Low Cost Propagation Initiatives

 

 

 

The mammoth 'information delivery' power of the internet through a proposed YELP Website will achieve enormous economies (not open to GPs on a one-on-one basis) for RECs to Supervise or Refer Interested Adults to commence an existing REA to reduce Negligent Lifestyle Behaviour to achieve Fifteen Benefits Of Materially Altered Lifestyle. 

 

 

 

As explained in 9.  11. and 12. below, RTV Promotion of Interested Adults who have Materially Altered Lifestyle and enjoyed the Challenge and Beneficial Effects Of Exercise Induced Drugs by Overdosing EIDs Only in the Pilot and Primary Research Programme is a powerful and cost-efficient medium to motivate others to want to do likewise.

 

7.         R&D Time, Budget Costs To Propagate In Australia and Project Life for Five YELP Business Plans

 

R&D Time          Business Plan                                                     Costs To Propagate - Aust      Project life

800 hours        YELP Holistic First Business Plan                                     AUD$19.327m                  4¹/₃ years *

60 hours          Join a Green Team - Second Business Plan                 AUD$36,500                    2 years

40 hours          Safety First Cycling Website - Third Business Plan     AUD$24,950 1st year     on-going
                                                                                                          AUD$5,500

                                                                                                                      subsequent years

*     After the 4⅓ years Propagation  Phase for Australia, YELP should be largely driven by a YELP Website and word of mouth from work associates and neighbours.  Enjoying a REA in a LDREG and accessing YELP Website for e-Learning will be more accepted as the norm.  Completing an Offer to Assist a Disabled Adult Form on the YELP Website thereby offering to be an Abled Participant Assistant to assist a Disabled or Disadvantaged participate will be more popular due to exceptional performance being recognised by state health/community authorities at the Annual Presentation Awards Dinner in each capital city.

    

8.         I invite you to use my I.P. at no cost if you think it merit worthy.  If you do, you can buy me a beer some time.  However, you or a trusted associate has to remain associated with YELP

As noted in my recent e-mail and verbally offered during our 'phone chat, if you, or a medico friend of yours (who incorporates regular, rigorous, Challenging recreational exercise in his/her Lifestyle Behaviour) reviews my Three Business Plans, in particular the YELP Holistic First Business Plan being YELP, and consider that YELP is viable, you or the trusted colleague, can use my I.P. (Intellectual Property meaning my 9 months R&D in my Three Business Plans) and seek to gain government/big business support to launch a Youthful Exuberance Lifestyle Programme in the USA.

Naturally, if you consider my YELP Holistic First Business Plan of YELP is worth pursuing, I would expect there would be lots of discussion and e-mails between us on aspects of YELP that you, or your colleague, either didn’t agree the relevance of, so we all benefited to fine tune the First Business Plan which is the most dynamic and far reaching of the Three Business Plans. 

My -

*           Second Business Plan (to attract more Interested Adults to commence a REA) due to the 'Green Theme' which also warns of need for third party insurance in case a cyclist's negligence causes a serious accident to a third party; and

*           Third Business Plan (to reduce accidents when participating in Recreational Exercise Activities) starting with road cycling,

are small adjuncts to the YELP First Business Plan.

9.         Changing some of the 14 Recreational Exercise Activities for the 21½ Months Tenure Of Pilot

Logically, if you saw merit in encouraging YELP in the USA, it would be necessary to substitute some of the 14 Recreational Exercise Activities for the Pilot ie. say Ten Pin Bowling for Lawn Bowls and Cross Country Skiing for Ocean Swimming - except at places like Florida etc.  And you'd have to find a spot to incl Sunday morning park softball, as I understand it traditionally incorporates a strong community spirit referred to herein as a LCCBSG.

10.        Three Business Plans, but the First Business Plan of YELP is the Hub

Click on Three Business Plans to access them.  By clicking on Snapshot Page To Benchmark Techniques you may read standard benchmarking techniques provided therein to more readily understand the YELP Holistic First Business Plan.  I wouldn't devote more than 10% of your due diligence time looking at the Second Business Plan or the Third Business Plan because -

(a)        YELP is your area of expertise; and

(b)        YELP possesses the structure to reduce Negligent Lifestyle Behaviour to achieve Fifteen Benefits Of Materially Altered Lifestyle.

Then if you think my YELP Holistic First Business Plan draws upon all available threads to package Recreational Exercise Activities as Fun and Addictive to encourage a Local Community Healthy Lifestyle which inter alia leaves a low Personal Carbon Footprint which includes an Annual Presentation Awards Dinner to make "fostering community spirit" to assist others less fortunate more fashionable, then read the YELP Holistic First Business Plan in its entirety. 

It explains inter alia the rationael of Adverse Effect And Cause Logic to understand the root Causes of the Fifteen Problems which so afflict First World Countries which are not limited to -

(i)         Economic Materialism,

(ii)        Two "Free Market" Traditional Economic Influences,

(iii)       5th Guidance Influence; and

(iv)       Seven Lifestyle Behavioural Influences.

11.       I have recently sent my YELP Holistic First Business Plan to Federal and NSW Health and Climate Change government agencies

Annexure G Schedule of Correspondence establishes that gaining support amongst government health agencies in Australia is painfully slow when you are asserting their Lifescripts programme for GPs to work through Five Basic ‘Stages of Change’ isn't the optimum programme.  However, response No 1. from Professor Anderson, CEO National Health and Medical Research Council of Australia and response No 12  Secretary for Federal Minister for Health & Ageing dated 20 April provide some encouragement.  

Bureaucrats do not seem adept at "connecting up the dots" to visualise the overall benefit, especially if a lot of the scope of a business plan, ie. my First Business Plan, falls outside the specific budget and area of responsibility of the party reading your submission. 

After summarising  Medibank Private's "What is the lack of participation in physical activity costing Australia?", the Business Plan Developer is now seeking to elicit support from the three major Australian private health insurers, HCF, MBF and Medibank Private because seemingly healthy, long-living Australians have lower health costs p.a. than those with a Negligent Lifestyle Behaviour. 

In addition, our new Federal Labor Government has appointed a National Preventive Health Taskforce to source additional Preventive Health initiatives because only 1.8% of the previous Federal Govt's "Dept of Health and Ageing" budget was on Preventive Health.  So I have just posted my draft Letter to Minister for Health and Ageing asking the Federal Minister to send my CD ROM to the Head of the Taskforce because my Three Business Plans fall within the Terms of Reference.

12.       30 Preventive Health programmes/initiatives across Australia, New Zealand and USA to prevent ill-health, either by reducing -

            (i)         Negligent Lifestyle Behaviour; or

            (ii)        accidents whilst partaking in RREAs. 

            Boston Marathon Challenge is the most effective

Reference Documents, Health Agencies, Health Programmes and Websites lists 40 programmes, incl 10 in the USA.  The best is Boston Marathon Challenge Template Of YELP Primary Research Programme because invariably all the others do is to warn or inform of the pitfalls of Obesity, not maintaining a Healthy Diet, excessive Recreational Drug Use, inadequate exercise, "all work and no play" etc.

Most programmes in Australia target youth Obesity and youth binge drinking because it is easier to visit the schools.  The initiatives that target adults fail to deliver a programme "that you can feel and scratch" which will make Interested Adults want to ‘jump out of bed on the weekends to hang out with their exercise buddies' and thereby achieve Fifteen Benefits Of Materially Altered Lifestyle. 

YELP has Four Project Development Phases which includes a -

(i)         21½ Months Tenure Of Pilot to achieve a Pilot Sample  Critical Mass of at least 5,200 Participants to facilitate Propagation; and

(ii)        10 Months Tenure Of Primary Research Programme involving 50 Volunteers to test the Hypothesis, in order to draw upon the influence of RTV Promotion similar to Marathon Challenge to energise and motivate lots of other Interested Adults that "if those ordinary Americans in that TV show with health problems like mine can turn their lives around by re-igniting the stuff they learned as adolescents, and are happy they have done so, then I believe that I can do it also" - explained in 11. and 12. below.

The Hypothesis is that recreational exercise needs to be regular, rigorous, Challenging, outdoor and within a LCCBSG, -

(i)         are materially greater than benefits identified from the guru of Aerobics, Dr. Kenneth Cooper; and

(ii)        will cost-effectively reduce the Fifteen Problems, in particular that the Hypothesis will Empower An Adult To Better Control Their Stress Responses - ""Cycling keeps the Black Dog on a chain".

Resolute Diehards profiles 18 seasoned cyclists I ride with who thrive on a Challenge.  Nearly all came from non-athletic backgrounds.  Some have stripped off up to half their former body weight.  Others have major physical ailments which do not deter them.  Importantly, they know that as they get older they have to strive harder and harder not to fall off the back of the pack (figuratively speaking) so they put in harder, because of the Beneficial Effects Of Exercise Induced Drugs and bonhomie of our LCCBSG. 

The Business Plan Developer ran several marathons and completed two IronMan triathlons.  Hence, watching the 6 short movies in PBS Boston Marathon Challenge evidences that Talk The Walk Motivational Skills can be exceeding persuasive because some of the 12 runners, although highly exhilarated, would have come away from that marathon with Achilles and other joint injuries which would have taken some time to recover.

Marathon running is one of the most damaging of popular exercise activities.  None of the 9 Rigorous Recreational Exercise Activities in the YELP Pilot involve anything like the constant impact of running 26 miles on hard pavements.  Cycling, bushwalking, kayaking, swimming etc are all low impact on joints. 

The same motivation employed by clinicians and sports therapists at Tufts University Massachusetts to set a Training Calendar to encourage a dozen non runners to goal-set to run the 2007 Boston Marathon can be employed by RECs with Talk The Walk Motivational Skills to get even better results in YELP through less onerous Challenges like Two Legendary Endurance Cycling Challenges for an RTV Promotion such as Hilly Rides Challenge which can successfully motivate a lot more that Recreational Exercise Activities Are Fun And Addictive. 

13.       Health authorities have to Compete For Market Share toe-to-toe with the Causes of the Fifteen Problems in particular those due to Negligent Lifestyle Behaviour  -  research and health warnings haven't been enough

YELP will Compete For Market Share by employing the same 'Advertising Media Spin' that is 'Spun' by the global advertising agencies to promote Recreational Exercise Activities As Fun And Addictive which were employed by NOVA and the Tufts University Clinicians in Marathon Challenge, rather than merely relying on the perpetuation of health agencies funding lots of research only to merely warn of the health risks, because the very health problems warned about continue to escalate  - patent testimony that warning alone has proven an unfortunate, costly indictment on the Traditional Role of Democratic Government.

 

14.       Summary

 

YELP Holistic First Business Plan is to reduce the >$155b annual cost to the Australian economy (fiscal Health Care Costs, other fiscal costs and foregone productivity) of Fifteen Problems (aligned with Health and/or Lifestyle Behaviour) by regarding Australia's 22m population as Human Brownfield Infrastructure to inject Capex via YELP to improve inter alia their QOL and productivity by Materially Altering Lifestyle, more specifically to achieve Fifteen Benefits Of Materially Altered Lifestyle. 

 

 

The nub of this analysis is:

 

 

            "Is Outsourcing to RECs with Eleven Sports Administration Attributes, in particular Talk The Walk Motivational Skills, to perform the Final Three Stages of the Lifescripts programme of Five Basic ‘Stages of Change’ which utilise Twelve Low Cost Propagation Initiatives, better and cheaper than leaving it to GPs under Lifescripts which presently is the modus operandi in Australia.