Defined Terms  YELP Holistic First Business Plan    SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To Benchmark Techniques

Adverse Effect And Cause Logic means the rationale observed in the YELP Holistic First Business Plan:

1.          Firstly, identify Adverse Effects from the Western World's  Lifestyle Behaviour predicated on a Sedentary Lifestyle, Obesity and Craving Negative Stress Releases which collectively represent the Taskforce's Three Public Health Risks that the YELP Holistic First Business Plan seeks to diminish

2.         Secondly, determine Adverse Costs of the Adverse Effects.  

3.         Thirdly, contemplate the Causes of the Adverse Effects namely the Causes which result in, inter alia, Fifteen Problems primarily caused by the Taskforce's Three Public Health Risks, as well as other Causes, which collectively bring on Lifestyle Related Chronic Diseases and Other Personal, Social, Productivity and Environmental Costs.  Those Causes include -

             (a)        the Taskforce's Three Public Health Risks and too many Australians' deep Personal Carbon Footprint;

(b)        as explained in Section 6 and Five Guidance Influences, unlike the initial four of the Five Guidance Influences, the 5th Guidance Influence is not for the benefit of the individual but rather for the benefit of the party funding the media advertising, and the Fifteen Problems are testimony that the interests of the party funding the media advertising are sometimes contrary to the interests of the individual, the community and the environment;

(c)        most mammals experience a Youthful Exuberance Growth Phase when maturing which assist those mammals survive and prosper as adult mammals, however, Seven Lifestyle Behavioural Influences subsequently impair the physical and behavioural attributes acquired by humans during the Youthful Exuberance Growth Phase whereupon starting from the Industrial Revolution and accelerating ever since, many teenagers retain little of the lessons learnt during their Youthful Exuberance Growth Phase; and

(d)        Two "Free Market" Traditional Economic Influences which have contributed to a high standard of living measured by Economic Materialism, however, these two influences have materially contributed to Fifteen Problems primarily due to Negligent Lifestyle Behaviour with Adverse Costs to the Australia economy exceeding $155 billion annually.

3.         Fourthly, armed with an understanding of the Adverse Effects, associated Adverse Costs and what has Caused them, the YELP First Business Plan presents a remedy which relies on invoking the Traditional Role of Democratic Government to bestow Government to adopt a 6th Guidance Influence being, amongst other social changes introduced by a Social Democratic Government, the First National Preventive Health Research Programme namely a YELP Holistic 'Hub' First Business Plan, to assist the community reduce the Adverse Effects and associated Adverse Costs by treating some of the Causes in particular to -

            (a)         replace Craving Harmful Habitual Stress Releases and a Sedentary Lifestyle which is generally characterised by Obesity, particularly amongst the middle aged and elderly;

            (b)         with Hankering For A Beneficial Stress Release which is Fun And Addictive.