YELP Holistic First Business Plan Defined Terms YELP Holistic First Business Plan SWOT Analysis Executive Summary Deliverables And Costs Snapshot Page To Benchmark Techniques

Second Business Plan Log of Correspondence Second Business Plan Detailed Summary Second Business Plan Summary of Annexures Second Business Plan Defined Terms Second Business Plan

Safety First Cycling Website Third Business Plan Defined Terms Third Business Plan Summary of Annexures Third Business Plan Letter to Minister for Health and Ageing

Defined Terms For Fourth Business Plan Fourth Business Plan Project "Aussie Green Team" Accreditation

5 Ronald Ave, Freshwater NSW

DRAFT 0434 715.861 (02) 9114.6689 (02) 9498.3684
ScribePJ@TPG.com.au

5 December 2008

Australian Broadcasting Commission (02) ph CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL

ABC Ultimo Centre
700 Harris Street
Ultimo NSW 2007

Three enclosed CDs contain Five YELP Business Plans reviewed by Fed. Dept. of Health & Ageing's Preventive Health Taskforce - First YELP Business Plan is the Hub

RTV Promotion "Hill Rides Challenge" (proposed to be shown on ABC1 TV in March 2013 over 3 x 60 min weekly episodes) would be -

* over 10 times more powerful to the viewers than PBS' successful "Marathon Challenge"; and

* over 100 times more cost-effective than "Marathon Challenge" in encouraging Interested Adults to Improve Personal Health & Fitness to Materially Alter Lifestyle to reduce >$155b Negligent Lifestyle Annual Costs of Fifteen Problems largely due to Negligent Lifestyle Behaviour,

by profiling approx. half of 50 Volunteers, incl 10 Disadvantaged aboriginals from a remote aboriginal settlement, as they train in a Local District Rigorous Recreational Exercise Group and complete Two Legendary Endurance Cycling Challenges - explained in Content And Format Of (Proposed) ABC's "Hilly Rides Challenge"

I refer to my 'phone call to you ______ last night which was prompted by ...........

Item (b) of the definition of the Business Plan Developer notes that Phil Johnston worked on both Greenfield and Brownfield Infrastructure projects at Commonwealth Bank (representing many different bank syndicates) for 18 years of the 37 years that he worked for CBA - funding airports, toll roads, prisons, hospitals, gas pipelines, new train lines etc.

Most of these infrastructure projects started with an Information Memorandum prepared by Macquarie Bank, Rothschilds, Investec etc and 3 to 5 years later there was a new tunnel under Sydney Harbour, a new train line from Darwin to Alice Springs, a new gas pipeline across S.A. etc. Or an existing piece of infrastructure had been refurbished to improve its performance ie. Long Bay Goal Redevelopment PPP.

Rigorous exercise has been a focal part of the Business Plan Developer' life. Most of the sports he has played have involved a Local Community Common Bond Support Group.

Upon retiring last year, he expended many thousands of R&D hours over 18 months employing Project Development disciplines to write Four Interdependent Preventive Health Business Plans by regarding Australia’s 22m population as Human Brownfield Infrastructure to expend say Capex of 'x' to improve Interested Adults' Personal Health & Fitness from amongst Interested Adults to achieve a positive return of say 2 'x', or 10 'x', or 'x' + 'y' etc as measured in a Base Case Financial Model utilising dedicated Return On YELP Capex Software. My Five Business Plans employ the same Project Development disciplines used to -

(i) develop any new Greenfield infrastructure project; or

(ii) refurbish existing Brownfield infrastructure.

Last April, Fed Health & Ageing Minister, Nicola Roxon, set out Terms of Reference for a 7 member Taskforce to identify new Preventive Health programmes that -

(a) draw on "both the health and non-health sectors" and the "development of inter-governmental and public-private partnerships";

(b) know "what works and what doesn’t.........the best buys for government investment in Primary Prevention"; and

(c) extend the life expectancy of Aboriginal and Torres Strait Islander peoples and people living in rural and remote locations.

The enclosed 3 CDs auto-open at this Confidential Letter TO ABC which provide over 5,000 circa URLs to the 4 Interdependent Business Plans which -

(A.) comprise more than 500 Defined Terms within the Five Business Plans and 30+ Section Titles within the YELP Holistic First Business Plan (much fewer in Second, Third and Fourth Business Plans) to analyse all statements therein; and

(B). achieve all the Taskforce's Terms of Reference.

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer. And hit Yes to allow ActiveX, because ActiveX won't damage your computer. ActiveX merely allows drop down menus.

Annexure M "Reference Documents, Health Agencies, Health Programmes and Websites" lists over 70 health programmes, across Australia, NZ, Europe and USA which the Business Plan Developer has read and separately summarised many of them in the First Preventive Health 'Hub' Business Plan. The best is Boston Marathon Challenge Template Of YELP Primary Research Programme because invariably too many of the others merely inform/warn of the pitfalls of Obesity, not maintaining a Healthy Diet, Recreational Drug Abuse, Sedentary Lifestyle, "all work and no play" etc.

On 30 Oct 2007 PBS televised the 53 min documentary "Marathon Challenge" (see enclosed CD ROM - "Marathon Challenge" is also viewable on the internet) focusing on 12 volunteer adults -

(a) who each was leading a Sedentary Lifestyle and had never been a jogger;

(b) range in age from 22 to 60;

(d) had 9 months to train to run the 2007 Boston Marathon; and

(e) came with some normal lifestyle baggage - ailments from HIV, Type 1 Diabetes, heart attack, Depression, divorce, Obesity and post-fatality trauma.

PBS repeated "Marathon Challenge" on 15 April 2008. As explained in Section 16(j), the Tufts University clinicians, via Marathon Challenge, treated the 12 volunteers who were suffering a Health Ailment with the Second Basic Component Of CBT to successfully complete an onerous physical challenge which inter alia Empowers Adults To Better Control Their Stress Responses.

My First Holistic 'Hub' Business Plan is Youthful Exuberance Lifestyle Programme ("YELP"). It has a $19.4m Budget Costs over 4.9 years to end June 2016, whereupon YELP's annual budget costs reduce. YELP's Propagation Forecast is that by end-2015 in excess of 75,000 Interested Adults, who are presently leading a Sedentary Lifestyle and afflicted by one or more of the Taskforce's Three Public Health Risks, will have Improved Personal Health & Fitness, and a further 28,000 Adult Enquirers also become Participants who are not leading a Sedentary Lifestyle nor afflicted by one or more the Taskforce's Three Public Health Risks.

Collective Action due to YELP attracting >100,000 new Participants will represent a sufficiently large number of Australians who have Materially Altered Lifestyle for larger numbers of Australians to seriously appraise the merit of that Lifestyle, particularly as the YELP SPV will present REAs in LDREGs as Fun & Addictive and provides a Local Community Common Bond Support Group.

Initially under a 21½ Months Tenure Of Pilot, which would be confined to one or two states at the Venue Of Pilot & Primary Research Programme, 20 Recreational Exercise Consultants, who possess Eleven Sports Administration Attributes, would perform the Final Three Stages of Lifescripts (former) Five Basic Stages Of Change to treat Five Lifestyle Risk Factors For Chronic Disease by Supervising Interested Adults commence one of15Recreational Exercise Activities which include 6 Moderate Recreational Exercise Activities using Existing Recreational & Competitive Exercise Infrastructure and draw on Existing Human Resources that Organisers, potential RECs and Pioneer Fit Old Farts presently utilise.

Consistent with the Community Organising Model For Social And Economic Change, YELP would involve a Joint Venture PPP controlled by a SPV between Four Public Sector Equity Holders (Health & Ageing, Environment, Heritage and the Arts or Dept of Climate Change, DIISR and RET) and 12 of the largest companies in Australia in their fields, known as 12 Private Sector Equity Holders, which are familiar with at PPPs, JVs, SPVs and Base Case Financial Models.

One of the 7 members of the Preventive Health Taskforce, Shaun Larkins, welcomed my initial submission and met with me at his HCF office for 30 mins on 7 October.

Click on: Draft article for Publication in The Medical Journal of Australia which contains a myriad of embedded URLs which naturally cannot appear in a paper-based medical journal. I recently met the Editor, Martin Van Der Weyden, at a health presentation at Sydney Uni who invited me to send him a Draft article for his consideration. My covering Letter to the Editor of Medical Journal of Aust dated 8 Nov also contains URLs to enable the Editor to comprehend my Five YELP Business Plans, where the First Business Plan is the Hub for the Other Four YELP Business Plans.

I invite you to read -

(I) my Draft article for publication in The Medical Journal of Australia; and

(II) the below YELP files which relate to the 10 Months Tenure Of Primary Research Programme to Test The Hypothesis' scope to Improve Personal Health & Fitness to reduce the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems:

You may also like to read the following three Business Plan Developer's letters:

Letter to Shaun Larkin, Taskforce Member and General Manager, Corporate Ventures HCF dated 23 July 2008 (I sent the same letter to 5 other Taskforce members) which more thoroughly explains the Five YELP Business Plans.
Letter to Peter Morris, Fed. Dept. of H&A, dated 3 Sept 2008
Further follow-up letter to Peter Morris, Fed. Dept. of Health & Ageing, dated 8 Nov 2008.

Last November the Business Plan Developer sent an earlier version of the enclosed YELP Business Plan to Professor Anderson, CEO, NHMRC. The response letter from Professor Anderson dated 13 Dec 2007 included "You will need to approach the NSW Department of Health directly.......I wish you well in your endeavours”.

The Business Plan Developer welcomes meeting with you to discuss ABC's appetite to produce Hilly Rides Challenge if Nicola Roxon's Taskforce's selects YELP as one of its new Preventive Health programmes after public submissions close on 2 January 2009.

Finally, you will note from the below files that the First YELP 'Hub' Business Plan has nominated Australian Broadcasting Corporation as one of the 12 Private Sector Equity Holders for the reasons noted in:

Definitions of: Compilation of the 12 Private Sector Equity Holders where each Private Sector Equity Holder brings Infrastructure expertise to the PPP, Section 16 (i) Equity Holders Input................ and 12 Private Sector Equity Holders

Section 16(l). Equity Holder's Input Contribution For YELP Pilot and Primary Research Programme which would be featured in "Hilly Rides Challenge" to demonstrate, inter alia, merit of PPPs where the 'Public Sector' and 'Private Sector' pool their ideas and skills to minimise costs and maximise 'Deliverables'

Section 17. Why YELP is a Business Plan and not a Research Programme

NB: If you have a confidante who regularly participates in a rigorous recreational exercise activity in a district recreational exercise group, and time on his/her hands, the Business Plan Developer welcomes you sending one of the 3 CD ROMs to him/her because I have expended 18 months R&D, driven by the belief that employing low cost RECs to perform the Final Three Stages of Lifescripts (former) Five Basic Stages Of Change to treat Five Lifestyle Risk Factors For Chronic Disease will -

(i) be highly cost-effective in enabling hundreds of thousands of Australians (within 5 years), Abled, Disabled and Disadvantaged who are presently leading a Sedentary Lifestyle to Materially Alter Lifestyle;

(ii) develop a structure that thousands of future Fit Old Farts will want to provide Philanthropic support;

(iii) reduce the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems primarily due to Negligent Lifestyle Behaviour; and

(iv) provide the spin-off benefit of reducing the workload of GPs.

Yours sincerely

Phil Johnston
Ride Organiser and President Muggaccinos Bicycle User Group
Director of KOMpm Pty Ltd

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