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                                                                 5 Ronald Ave, Freshwater NSW

0434 715.861    (02) 9114.6689    (02) 9498.3684
ScribePJ@TPG.com.au 

21 November 2008                   

Mr Barry Cohen                                                        (02) 6238 0650ph

8 Reardon Place

Bungendore NSW 2621

 

Dear Mr Cohen

 

 

 

 

Five YELP Business Plans -  Please click on embedded URLs in the enclosed CD ROMs to navigate to associated files and Defined Terms

I refer to my phone call to you at 5:50pm last night which was prompted by your article "Sporting chance to cut the fat bill" which scored a mention on page 24 of Professor Adrian Bauman's "Tackling public health’s deadly sins – the epidemiology of gluttony and sloth" which the Business Plan Developer attended on 22 Oct at Sydney Uni and met the Editor of Medical Journal of Australia. 

Rigorous exercise has been a focal part of the Business Plan Developer's life.  Most of the sports he has played have involved a Local Community Common Bond Support Group.

Item (b) of the definition of the Business Plan Developer notes that Phil Johnston worked on both Greenfield and Brownfield Infrastructure projects at Commonwealth Bank for 18 years of the 37 years that he worked for CBA – airports, toll roads, prisons, hospitals, gas pipelines, new train lines etc. 

Most of these Infrastructure projects usually started with an Information Memorandum prepared by Macquarie Bank, Rothschilds, Merrill Lynch, Investec etc and 3 to 5 years later a tunnel under Sydney Harbour, a new train line from Darwin to Alice Springs, a new gas pipeline across S.A. etc had been built.  Or an existing piece of infrastructure had been refurbished to improve its performance.

Upon retiring last year, I expended over 18 months (many thousands of R&D hours) employing my Project Development disciplines to write Four Interdependent  Preventive Health Business Plans by viewing Australia’s 22m as Human Brownfield Infrastructure and to expend say Capex of 'x' to achieve a return of say 2 'x'  or  10 'x'  or  'x' + 'y' etc as measured in a Base Case Financial Model utilising dedicated Return On YELP Capex Software.  My Five Business Plans employ the same Project Development Expertise used to -

(i)         develop any new physical Greenfield infrastructure; or

(ii)         refurbish existing Brownfield infrastructure.

The enclosed 2 CDs auto open at this letter which provide over 5,000 circa URLs to the Five Business Plans comprising more than 500 Defined Terms within the Five Business Plans and 30+ Section Titles within the YELP Holistic First Business Plan (much fewer in Second, Third and Fourth Business Plans) to analyse all statements therein. 

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer.  And hit Yes to allow ActiveX, because ActiveX won't damage your computer.  ActiveX merely allows drop down menus.

 

Sporting chance to cut the fat bill opines that many "large multi-purpose sport and recreation facilities are required with programs to encourage their use" which you estimate would cost $10m to $15m each.

My YELP Holistic First Business Plan is Youthful Exuberance Lifestyle Programme ("YELP").  It has a $19.4m Budget Costs over 4.9 years to end June 2016, whereupon YELP's annual budget costs reduce.  YELP's  Propagation Forecast is that by end-2015 in excess of 75,000 Interested Adults, who are presently leading a Sedentary Lifestyle and afflicted by one or more the Taskforce's Three Public Health Risks, will have Improved Personal Health & Fitness, and a further 28,000 Adult enquirers becoming Participants who are not leading a Sedentary Lifestyle nor afflicted by one or more of the the Taskforce's Three Public Health Risks. 

Collective Action due to YELP attracting >100,000 new Participants will represent a sufficiently large number of Australians who have Materially Altered Lifestyle for larger numbers of Australians  to seriously appraise the merit of that Lifestyle, particularly as the YELP  SPV will present REAs in LDREGs as Fun & Addictive and provides a Local Community Common Bond Support Group. 

Initially under a 21½ Months Tenure Of Pilot, which would be confined to one or two states, 20 Recreational Exercise Consultants, who possess Eleven Sports Administration Attributes, would Supervise  Interested Adults to commence one of15Recreational Exercise Activities which include 6 Moderate Recreational Exercise Activities using Existing Recreational & Competitive Exercise Infrastructure that Organisers, potential RECs and Fit Old Farts presently use, and also drawing on Existing Human Resources

YELP involves a Joint Venture  PPP controlled by a SPV between Four Public Sector Equity Holders (Health & Ageing, Environment, Heritage and the Arts or Dept of Climate Change, DIISR and RET) and 12 of the largest companies in Australia, known as 12 Private Sector Equity Holders, which are familiar with at PPPs JVs SPVs and Base Case Financial Models. 

My review of >70 health programmes globally, amidst a burgeoning of Lifestyle Related Chronic Diseases, and Other Personal, Social, Productivity and Environmental Costs, is testimony that the solitary agency of "Health" has not, and cannot, deliver a structured Preventive Health programme to Materially Alter Lifestyle Capturing The Synergies available from three other complementary agencies, together with Harnessing Private Sector Infrastructure & PPP Skills, is required in order to meet the Taskforce's  Terms of Reference

If Government wants to attract Philanthropic support from successful retiring Australian business people to invest their time and monies to create and support an explicit Preventive Health programme which provides tangible physical assistance to the Disabled and Disadvantaged, as well as to lots of Abled  Interested Adults who presently lead a Sedentary Lifestyle to commence leading a Local Community Healthy Lifestyle, then successful business people, approaching retirement age, colloquially known as Fit Old Farts, should provide 'design input'. 

Otherwise the current low level of Philanthropy and Corporate Philanthropy in Australia will continue.  The YELP First Business Plan involves 32 Pioneer Fit Old Farts (2 from each of the 16 Equity Holders) - successful business people, approaching retirement, enjoying a 'Hands-on' involvement in creating the structure and operations of a charitable cause(s) under a YELP  SPV.

Annual costs are not "between $1b and $5b" that Professor Adrian Bauman proffered in responding to a question from the Editor of The Medical Journal of Australia at a Sydney University health lecture on 22 Oct.  My YELP First Business Plan requires all 12 major Australian companies, as well as the 4 Govt. agencies, signing-off on the Implementation Strategy for the First Business Plan, and for these 12 Private Sector Equity Holders to contribute 50% of YELP's low Budget Costs. 

One of the 7 members of the Preventive Health Taskforce, Shaun Larkins, welcomed my initial submission and met with me at his HCF office for 30 mins on 7 October.

Click on: Draft article for Publication in The Medical Journal of Australia.  You will note that it contains a myriad of embedded URLs which naturally cannot appear in a paper-based medical journal.  I recently provided them in my Letter to the Editor of Medical Journal of Aust dated 8 Nov to enable Martin Van Der Weyden to more readily comprehend my Five YELP Business Plans, where the First Business Plan is the Hub for the Other Four YELP Business Plans.

I invite you to read my Draft article for publication in The Medical Journal of Australia.  If you think it has substance, I ask you to read the following three Business Plan Developer's letters:

  1.     Letter to Shaun Larkin, Taskforce Member and General Manager, Corporate Ventures HCF dated 23 July 2008 (I sent the same letter to 5 other Taskforce members) which more thoroughly explains the Five YELP Business Plans. 

  2.     Letter to Peter Morris, Fed. Dept. of H&A, dated 3 Sept 2008

  3.     Further follow-up letter to Peter Morris, Fed. Dept. of Health & Ageing, dated 8 Nov 2008.

Feel free to 'phone the Editor of MJA, Martin Van Der Weyden, (02) 9562.6666 who hopefully has found time to review my Draft article.  Whilst explaining to him my background following a health lecture at Sydney Uni, Martin told me he was the Editor of MJA and invited me to send him my Draft article.

Last November the Business Plan Developer sent an earlier version of the enclosed YELP  Business Plan to Professor Anderson, CEO, NHMRC.  The response letter from Professor Anderson dated 13 Dec 2007 included "You will need to approach the NSW Department of Health directly.......I wish you well in your endeavours”.

Annexure G is my Schedule of Correspondence for YELP Holistic First Business Plan which is testimony that whilst Kevin Rudd may profess that "The Australian Government is committed to promoting a national culture of creativity, innovation and enterprise", my experiences in particular the narrowness of the interim Discussion Paper relative to the broad and dynamic scope of the Terms of Reference, indicate otherwise because the Discussion Paper does not display creativity, innovation or enterprise.

My Business Plans Achieve All The Taskforce's Terms Of Reference.  However, the Discussion Paper seems materially narrower than the Terms of Reference which called for "support the development of inter governmental and public-private partnerships on Preventive health", but I cannot see in the Discussion Paper any plans for a structure with other govt departments and the private sector under PPPs

Hence, it is frustrating when you Achieve all the Taskforce's Terms of Reference, but Health & Ageing refuse my invitations to parle re my Five YELP Business Plans.  Ironically, the Discussion Paper notes:

            "The Taskforce is keen to hear your responses and to have your input as we work towards developing the Strategy.  Throughout the paper, an emphasis is placed on working together.  We invite all - individuals, community groups, government and non-government organisations and industry groups - to participate by making a submission on how we can make Australia the healthiest nation by 2020.  We suggest you take the questions in this paper as a starting point, although we welcome your views on other issues."

NB:      If you have a confidante who regularly participates in a rigorous recreational exercise activity in a district recreational exercise group, and time on his/her hands, I welcome you sending one of the 2 CD ROMs to him/her because I have expended 18 months R&D, driven by the belief that employing low cost RECs to perform the Final Three Stages of Lifescripts (former) Five Basic Stages Of Change to treat  Five Lifestyle Risk Factors For Chronic Disease will -

            (i)         be highly cost-effective in enabling hundreds of thousands of Australians (within 5 years), Disabled and Disadvantaged, as well as Abled, who are presently leading a Sedentary Lifestyle, to Materially Alter Lifestyle;

            (ii)        develop a structure that thousands of future Fit Old Farts will want to provide Philanthropic support;

            (iii)       reduce the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems primarily due to Negligent Lifestyle Behaviour; and

            (iv)       provide the spin-off benefit of reducing the workload of GPs

 

Yours sincerely   

Phil Johnston
Ride Organiser and President Muggaccinos Bicycle User Group 
Director of KOMpm Pty Ltd   

 

 

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