Defined Terms and Documents      'Aboriginal Teenager Life Skills' RTV Social Inclusion Early Intervention Philanthropic Programme 

Three Benefits To Ten Corporate Sponsors means the CEOs of Ten Corporate Sponsors would be keen to -

1.        draw upon the Motivational Incentive Of RTV to display their Corporate Social Responsibility which would enhance Brand Name; and

2.        provide Three Philanthropic Elder Colleagues who possess Three WOO Qualities to the Life Skills Philanthropic Service Movement to -

  i)        utilise their Project Development Expertise and apply Complimentary Low Cost Initiatives to embellish the Pilot Programme in the N.T; and

  ii)       (subject to Agreeing The Final Format of the 'Aboriginal Teenager Life Skills'  Early Intervention Philanthropic Programme) Fund $50,000 pa Pro-rata Annually Towards Costs for each of three years as one of Ten Corporate Sponsors to deliver the Teenager Life Skills'  Early Intervention Philanthropic Programme to achieve the Thirteen Deliverables From 'Aboriginal Teenager Life Skills' Philanthropic Programme on a collaborative basis under the (final version) of the Private Sector Philanthropic Administrator Model.

The CEOs of Ten Corporate Sponsors would be keen to provide Three Philanthropic Elder Colleagues to participate in the Life Skills Philanthropic Service Movement and commit $50,000 Pro-rata Annual Contribution To Budget Costs for each of three years as one of Ten Corporate Sponsors, which will enhance their Brand Name and display Corporate Social Responsibility, subject to the Life Skills Philanthropic Service Movement's 'Audited Annual Financial Accounts' being exceedingly transparent and detailed right down to the last nickel and dime.

 

 

As explained in Private Sector Philanthropic Administrator ModelFour Proposed RTV Programmes Will Materially Enhance Brand Name Of Ten Corporate Sponsors and enable a Public Relations Bonanza For Ten Corporate Sponsors.

Three Benefits To Ten Corporate Sponsors are -

1st        Ten CEO's demonstrate their company's creativity, expertise and ingenuity by at least 15 Gatekeepers filling eight of Eleven Mentoring Roles (from amongst 30 Wise Old Owls) utilising their Project Development Expertise and providing Complimentary Low Cost Initiatives to -

(a)        facilitate 2,855 Mentor Days over three years (Year 9, Year 10 and Year 11) to assist 140 x  Accepted Year 9 Aboriginal Students and 20 x  Work Experience Recipients to Maximise Life Opportunities, and

(b)        enable the Teenager Viewing Audience to 'see first hand'  from Mentoring Support Messages (second half of Year 10) delivered to 140 x  Accepted Year 9 Aboriginal Students that they too can Maximise Life Opportunities,

             which will enhance Brand Name and display Corporate Social Responsibility, through the names of the Ten Corporate Sponsors appearing in the 'credits' at the conclusion of each of the 40 hours of RTV set out in Four Proposed RTV Programmes to enable a Public Relations Bonanza For Ten Corporate Sponsors.:

             *        34  x  One Hour RTV Episodes of "Attaining Teenager Life Skills" with some Wise Old Owls impressing with their individual contributions and commitment;

            *       Two  x  60 minutes episodes of a documentary, "Easy Peasy - Not", which could be shown on ABC TV or NITV in February of the Third RTV Year with the names of the Ten Corporate Sponsors appearing in the 'credits';

            *       Two  x  60 minutes episodes of a documentary, Work Experience 'At the Leading Edge'+++, which follows 20 x  Work Experience Recipients being hosted for 8 nights with the family of an Employee Elder Colleague of one of the Ten Corporate Sponsors and receive 5 days Work Experience which provides an opportunity for each of the Ten Corporate Sponsors to display one of their primary production activities that could be shown on ABC TV or NITV from October in the Third RTV Year with the names of the Ten Corporate Sponsors appearing in the 'credits';

            *       Two  x  60 minutes episodes of a documentary, Précis Of "Attaining Teenager Life Skills" For Overseas Audiences, which could be broadcast in overseas countries to assist those teenagers who are not excelling, or did not excel at junior high school, that they too can acquire 'Aboriginal Teenager Life Skills'  to Maximise Life Opportunities with the names of the Ten Corporate Sponsors appearing in the 'credits';

2nd      30 x  Wise Old Owls 'cap-off'  their careers working on satisfying Social Inclusion Programmes (see also Youthful Exuberance Lifestyle Programme and Bohémian Teenagers Arts Assistance Programme in Largest 10 Australian companies establish a PTRD), under the Private Sector Philanthropic Administrator Model, with other Wise Old Owls who bring other facets of Project Development Expertise and apply Complimentary Low Cost Initiatives to assist "Unlucky Australians"; and

3rd       10  x   Younger Indigenous Corporate Sponsor Sports Employees benefit from a marvelous 'career development experience' through meeting and assisting 140 x  Accepted Year 9 Aboriginal Students during the Year 9 Mixed Teams' Tri-Sports Challenge.

Three Benefits To Ten Corporate Sponsors provide a unique opportunity to exploit the Motivational Incentive Of RTV to enable a Public Relations Bonanza For Ten Corporate Sponsors.

 

 

Review of the Programme Budget Costs highlights that Student Sports Clothing, Equipment, Suit and PC costs and Out-Of-Pocket Various Parties Costs are low, with the key resource inputs for the success of the 'Aboriginal Teenager Life Skills' Philanthropic Programme are -

  1. Thirty Philanthropic Elder Colleagues / Wise Old Owls contributing Complimentary Low Cost Initiatives to embellish the DRAFT 'Aboriginal Teenager Life Skills' Philanthropic Programme in order to Agree The Final Format of the 'Aboriginal Teenager Life Skills' Philanthropic Programme;

  2. the powerful Motivational Incentive Of RTV; and

  3. Intellectual Property possessed by the 30 Wise Old Owls to Administer  The Final Format of the 'Aboriginal Teenager Life Skills' Philanthropic Programme.

+++    Two  x  60 minutes episodes of Work Experience 'At the Leading Edge'  (one of the Four Proposed RTV Programmes) provides an opportunity for each of the Ten Corporate Sponsors to display their primary business activity(s), particularly to the Teenager Viewing Audience, which -
           *        favourably impacts Australia's 'bottom line' and
           *        offers challenging job opportunities.  

Not unsurprisingly, such a Work Experience for twenty or so 15 or 16 year old Work Experience Recipients across the Six Regional Townships, the majority of whom had never travelled more than a few hundred kilometres beyond their township, whist being billeted with an Employee Elder Colleague's family for eight nights in The Big Smoke or at The Coal Face across ten diverse industries, from construction, accounting, legal, mining, banking, retailing, oil or gas extraction, primary production, could be 'a life changing experience', particularly for those with honed 'Survival Skills' as alluded to in Enable New Role Models In Isolated Country Towns By Building Upon Valuable 'Survival Skills' -  Enhance Pride In These Towns

Four examples of large companies spending big to enhance Brand Name:

 

 

1.       ANZ Bank committed $31.5m @ $7.5m p.a. in Dec 2007 for naming rights of ANZ Stadium (nee Telstra stadium).   ANZ Bank, staff and affiliates’ donated $1.9 million to Asia Tsunami Disaster Appeals in Jan 2005

2.      Commonwealth Bank has paid a hefty fee to Venues NSW for the naming rights for CommBank Stadium at Parramatta seeking to broaden its market share in Western Sydney.

3.      In an example of a major U.S. consumer goods company using social media to market itself via a sustainability message, Pepsi Corporation’s Refresh Project  video garnered more than 465,000 viewings on U-Tube in the initial weeks of Refresh Project launch.  The video, which implores consumers to apply for grants for projects related to energy efficiency, the environment and other areas, is part of Pepsi’s refocused marketing campaign.  In early 2010, Pepsi decided to forego expensive Super Bowl advertising in favour of pushing a message about sustainability via the Web.  In all, Pepsi will inject $20 million into its Refresh Project, with up to $1.3m granted to community projects each month.

4.       National Australia Banks 'Schools First' Awards Program recognises and rewards outstanding school-community partnerships which are having a positive impact on students beyond the classroom.  Launched in 2008, the program recognises that the education of young people rests on the shoulders of the entire community and helps bring together students, teachers, parents, businesses and community organisations to help young people realise their potential.  Over the three years NAB Schools First has been running, the program has awarded 310 school-community partnerships with $15 million to support and sustain their effective school-community partnership Any school in Australia can apply for a NAB Schools First Award. To date, over 26% of Australian schools have submitted applications for a NAB Schools First Award. NAB Schools First is an inclusive awards program providing opportunities to schools in metropolitan, regional and remote areas across the public, catholic and independent sectors.  Award funding is available to schools who are in partnership with a community organisation or business to deliver programs based on an identified student need.  NAB Schools First is a partnership between NAB, the Foundation for Young Australians and the Australian Council for Educational Research.   

There are three main award categories:

1.    Impact Awards – for school-community partnerships that are having a demonstrated impact on the students involved

2.    Seed Funding Awards – for school-community partnerships in their early stages

3.    Student Awards – for student-led ideas around school-community partnerships

5.      News Limited conducted a 'Project Local' by giving away financial grants to support ideas that would help improve local communities.  In each grant cycle, up to $50,000 worth of grants may be awarded, broken down into 20 grants of up to $2,500 each.  Every grant cycle is made up of an application period, where local residents are able to submit their idea to assist the local community, and a voting period, where readers across Sydney and the Central Coast get to vote for the idea they want to see brought to life in their community.

 

 

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