First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme      Bohemian Teenagers Arts Assistance Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

15.        Marketing Opportunities To Promote YELP to secure the Pilot Sample of at least 5,200 Interested Adults in NSW (or another State and/or ACT) during the 21½ Months Tenure Of Pilot

              An "Overdose Exercise Induced Drugs" slogan would position the Core Product  to Compete For Market Share "toe-to-toe" with other Recreational Drug Use, rather than tacitly implying that all drugs are a No No, when these substances are kickers and unwinders which many of us will not do without

Section 4(d) posits that fundamental to marketing YELP is to encourage Interested Adults to want to incorporate a REA into their Lifestyle to Materially Alter Lifestyle by highlighting that -

(i)         such exercise in a LDRREG under the Optimum, Uniform Delivery Model is lots of Fun & Addictive; and

(ii)        back during our Youthful Exuberance Growth Phase, many of us thrived on playing outdoors with our mates/neighbour friends from sunup to sunset.

Section 12 notes the 20 RECs required for the 21½ Months Tenure Of Pilot will -

(i)         be highly proficient salesmen as Go-To-People, because they believe in the product they have been selling to fellow Australians for many years; and

(ii)        rarely take the foot off the pedal because of the satisfaction they derive in evidencing other interested adults enhance their QOL and Compress Morbidity through the sport the particular REC loves, where many become sporting friends appreciative of the assistance proffered.

Whilst the 20 prospective "salesmen" are expert at making the sale once their foot is in the door, because they possess Talk The Walk Motivational Skills, promotion/publicity of their Supervision and Referral services will be required to get that foot near the door.

(a)         Effective marketing campaigns can alter a community's priorities regarding behaviour and the environment.

(b)        Compete For Market Share

(c)        Interested Adults will find the time if they like what they try:

Leisure Time Availability will be a prime factor for Interested Adults if/when selecting one of 15 Recreational Exercise Activities to reignite Youthful Exuberance.  Swimming a kilometre or a mile at the local council swimming pool, hammering hard on a road bicycle around the local neighbourhood, or attending a 60 min Yoga or Pilates class, logically requires less time than completing a 100km recreational bicycle road ride, a 15km bushwalk or Social Dancing the night away. 

Prima facie, naysayers of YELP could contend that the pressures of modern life militate against most adults commencing a REA.  However, casual empiricism of playing team and individual sports for over 30 years amongst LCCBSGs testifies to the Business Plan Developer that most adults can find 4 or 5 hours of leisure time at least each alternate weekend (if not midweek) because 99% of us enjoy leisure.

If the experience in a particular REA within a LDREG is sufficiently enjoyable, the majority of those adults will Hanker For Another Beneficial Stress Release.  Additionally, most adults, particularly those 40+ realise that they may need to cease bad habits to achieve longevity and thereby Compress Morbidity.

(d)        RTV Promotion On DVD To Clinicians At Outset Of Pilot:

To attract the 5,200 Pilot Sample, merit exists in an RTV Promotion on DVD to clinicians 'et al' at the outset of the 21½ Months Tenure Of Pilot which uses the Department of Health and Ageing's previous Five Basic ‘Stages of Change' behavioural approach by -

(a)        profiling a handful of Participants at the outset of the 21½ Months Tenure Of Pilot, Abled,  Disabled and Disadvantaged, who have Materially Altered Lifestyle in the last 6 months (who the Business Plan Developer and other potential RECs know) who -

(i)         had not previously believed that they could commence a RREA or if they did manage to take part, that it wouldn't demonstrably Materially Alter Lifestyle and QOL;

(ii)        found after reviewing the e-Learning Techniques on the YELP Website to learn the Training Procedures for their RREA, to be straight forward and edifying;

(iii)       appreciated their REC -

             *          providing advice and tips;

             *          personally introducing them to Organisers and Participants in their LDREG; and

             *          following-up their progress;

(iv)       found the YELP Website informative, logical and user friendly;

(v)        have succeeded beyond their wildest expectations in conquering new, Challenging, physical environs in the great outdoors with their LDREG which has hardened their resolve, improved their self-confidence and elevated aspirations/contentment which improved their Coping Skills and Cognitive Development; 

(vi)       Hanker For Another Beneficial Stress Release to take on even greater Challenges and their infrequent weekends away within their LCCBSG which includes a Social Theme; and

(b)        profiles a few of the Resolute Diehards who have enjoyed inter alia Improved Personal Health And Fitness for many years and such fitness is inculcated into their persona,

(c)        highlights the fun and bonhomie offered by a RREA amidst a LCCBSG explained in Section 4.(d); and

(d)       sews the seed that re-igniting your Youthful Exuberance isn't beyond you as explained in Section 4.(b).

As explained in 3.VII.(c), Australia has several exemplary Disabled athletes who have overcome enormous adversity to excel in various sports.   Profiling, at the outset of the 21½ Months Tenure Of Pilot and also at Propagation (to the remainder of Australia), in RTV Promotions a few of 9 world class Disabled Australian athletes would be a compelling motivational tool to encourage -

(a)        Australians with no such Disability(ies) that there was no material impediment to commencing a REA(s); and

(b)        many Disabled  Interested Adults to take up the offer for Abled Participant Assistants to assist them, contingent of course, upon support systems being developed and listed in the YELP Website to enable Disabled to receive reliable Abled Participant Assistant support, so that Disabled can participate on an equal footing and derive the enormous psychological, behavioural and physical benefits which can motivate them to inter alia higher challenges in employment with lower reliance on social welfare.

(e)       YELP Website:

Feature its product range of 15 Recreational Exercise Activities, with the 9 RREAs set in the great outdoors, which draw back on the skills acquired during their Youthful Exuberance Growth Phase in the company of a LCCBSG, -

(i)         as personally more enjoyable and satisfying than Sedentary Leisure Activities;

(ii)        where teenage siblings can relate to and join in;

(iii)       provides an opportunity for Abled Interested Adults to assist Disabled Australians under a structured, reliable, Commoditised framework on the YELP Website where noteworthy Abled Participant Assistants are recognised at the Annual Presentation Awards Dinner in each capital city; and

(iv)       better for the future inhabitants of the planet and future productivity than driving around in a gas guzzling SUV or similarly burning carbons running home air conditioning, Plasma TVs etc.

In early September 2007, the Australian Government National Drugs Campaign posted to every Australian resident a maroon 20 page booklet titled "Talking with your kids about drugs".  Mindful of the information contained therein, the cost of a similar booklet which explained the scope and purpose of YELP, including providing Training Procedures for each of the 9 Rigorous Recreational Exercise Activities ie. Tips for new road cyclists who want to ride with a Bicycle User Group for Recreational Road Cyclists on DVD, would be fiscal revenue better spent.

(f)        Marketing "toe-to-toe" natural drugs produced from the Core Product through "Overdose Exercise Induced Drugs" slogan:

The Core Product of the Youthful Exuberance Lifestyle Programme is 9 Rigorous Recreational Exercise Activities at LDREGs delivered under the Optimum, Uniform Delivery Model within a LCCBSG.  A spin-off of the Core Product is the production of Endorphins and Adrenaline which are two neuro-chemical hormonal drugs which the body naturally produces from rigorous, Challenging exercise.  Researchers have discovered that Endorphins and Adrenaline can be more potent than heroin, opium and morphine and provide several different Beneficial Effects Of Exercise Induced Drugs.

The majority of Australian adults consume one or more Recreational Drugs and will continue to do so, as humans by nature are pleasure seekers.  Some of those drugs pack a punch, and others can put you on a bender.  Hence, education of particular naturally produced drugs which can provide a wonderful wallop and don't knock you up afterwards is merit worthy.  An "Overdose Exercise Induced Drugs" slogan would refer to the enjoyable sensations from the human body naturally producing Adrenaline and Endorphins from rigorous, Challenging exercise, thereby positioning the Core Product to Compete For Market Share "toe-to-toe" with other Recreational Drugs Used, rather than tacitly inferring that all drugs are a No No, when these substances are kickers and unwinders which many of us will not do without.