First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme      Bohemian Teenagers Arts Assistance Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

4.(d)     A RREA at a LDREG under the Optimum, Uniform Delivery Model within a LCCBSG reinvigorates Youthful Exuberance because it is Lots Of Fun & Addictive

Invariably, health authorities across the Western World espouse the merits of regular exercise.  However, regular Exercise has, to a lot of adults, a negative connotation of being a necessary burden - something that they would sooner not do.  This pessimistic overtone is unfortunate because, as kids many of us loved to play in the great outdoors with out mates, and on school holidays some did so from sunup to sunset. 

Longstanding recreational bicycle group Muggaccinos attracts stoic, middle aged hill climbers who look forward to their weekly communal exercise fix with their mates.

Resolute Diehards profiles 20 seasoned Road Cyclists who thrive on a Challenge.  Nearly all came from non-athletic backgrounds.  Some have stripped off up to half their former body weight.  Others have major physical ailments which do not deter them, incl male in his 60s who had a spinal fusion and has subsequently completed 13 consecutive annual 200km Audax Alpine Classics, notwithstanding on-going discomfort which lingers on Chronic Pain.  Importantly, they know that as they get older they have to strive harder and harder not to fall off the back of the pack (figuratively speaking) so they put-in more and more, because of the natural stimulants (Endorphins and Adrenalines) and bonhomie they experience in rigorous exercise with their mates which facilitates self-confidence.  This recreational sporting environ is akin to the Second Basic Component of CBT.

Fundamental to marketing YELP (Section 15) is to encourage Interested Adults to want to incorporate a REA to Materially Alter Lifestyle by highlighting that -

(i)         recreational exercise in a LDRREG under the Optimum, Uniform Delivery Model within a LCCBSG is lots of fun and addictive; and

(ii)        as kids, many of us thrived on playing outdoors with our mates from sunup to sunset.

A welter of health literature extols the merits of regular exercise, particularly in handling the negative stressors of modern life.  However, very little writings highlight -

(a)        the fun, bonhomie, personal satisfaction and self-esteem that can be had from Committing To And Completing An Annual Endurance Sporting Event such as hiking Cradle Mountain in Tasmania, or another Annual Endurance Sporting Event, and then training in a LCCBSG to achieve requisite fitness/endurance; and

(b)        that succeeding in physical activities and events which were previously thought beyond someone, will generally 'harden their resolve'.

Perhaps the potential benefits of regular exercise within a LCCBSG are rarely focused upon because it takes a lot of "giving" by a group of generous, like-minded fellow citizens to create a caring, collegiate, community-driven exercise environment which welcomes Australians of all shapes and sizes.  But when a group of citizens do go out of their way to assist others in sport, the benefits invariably far exceed the costs due to the power of the human spirit when opportunity is presented.  In the case of introducing new recruits to Recreational Road Cycling, viz-a-viz say a Bushwalking group, a LCCBSG also involves instilling a lot of cycling skills and Risk Management Protocols - Cycling.

Section 15 appraises marketing opportunities to promote YELP to enable 20 RECs to secure the Pilot Sample of at least 5,200 new Participants during the 21½ Months Tenure Of Pilot, including adopting an Overdose Exercise Induced Drugs slogan, to position the Core Product to Compete For Market Share "toe-to-toe" with other Recreational Drugs, rather than tacitly implying that all drugs are a No No.

Section 15(f) explains that researchers have discovered that Endorphins and Adrenaline are more potent than heroin, opium and morphine and provide several different Beneficial Effects Of Exercise Induced Drugs.