First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

Sculpture means for the First Business Plan a 'One Size Fits All' approach to altering the Lifestyle Behaviour of adults has been universally unsuccessful in Preventive Health programmes because -

(i)         the Target Market have a variety of 'Needs and Wants' ; and

(ii)        facilitating a Local Community Healthy Lifestyle to render less appealing Negligent Lifestyle Behaviour and thereby reduce Sedentary Leisure Activities to achieve Positive Lifestyle Changes requires layers of structured Complimentary Synergies drawn from not one but four interdependent agencies - Health & Ageing, Environment, Heritage and the Arts (or Dept of Climate Change), DIISR and RET.

A Government appointed Taskforce comprising eminent academia, political appointments and those with vested interests who are not prepared to put in the hard work to comply with their Terms of Reference, but delegate that fundamental responsibility to a secretariat within Health & Ageing, have failed to arrest Obesity. 

Precisely two years after being appointed the Deputy Chair of the National Preventive Health Taskforce, Professor Mike Daube declared on 8 April 2010 "The obesity crisis is not on its way - it is already here," "What we have done about obesity is not working. This issue needs concentrated and determined action."

Altering the Lifestyle Behaviour of adults should also be the carriage of successful business people approaching retirement age who are keen to give back to the community on a Philanthropic basis, provided they believe in the particular Preventive Health programme, who presently live the lifestyle being sought.  That is, successful business execs who thrive on Challenging  RREAs who are well versed in Project Development.  "Do as I say, and not as I do", won't capture people who are living a Negligent Lifestyle.  Seasoned sports administrators who possess Talk The Walk Motivational Skills need to be directly included in the decision making process of any taskforce entrusted with these Terms of Reference.

Gimmicky Mass Media Campaigns which are not supported by community-based programmes to enable interested members of the Target Market to implement the campaign message merely -

I.         fill the coffers of advertising agencies;

II.        enable politicians to spruik the millions of dollars they are assigning to Preventive Health, with no understanding of the bang for our buck; and

III.       disenchant those who are capable of altering Lifestyle Behaviour.

The Lancet report "Use of mass media campaigns to change health behaviour" in Volume 376, Issue 9748, Pages 1261 - 1271, 9 Oct 2011 (used to prepare the definition of Mass Media Campaigns) concluded that -

A.         Mass Media Campaigns can produce positive changes, or prevent negative changes, in health-related behaviours across large populations, when delivered in concert with -

             i)          policies that support behaviour change; and

             ii)         concurrent availability of explicit community-based programmes, access to key services and 'hands-on' products to persuade motivated individuals to implement the campaign message. 

B.        various hindrances to the success of Mass Media Campaigns include -

            i)          pervasive marketing for competing products, or with opposing messages;

            ii)         the power of social norms; and

            iii)        the drive of addiction frequently mean that positive campaign outcomes are not sustained.

Re B. iii) above, Section 15(f) and Beneficial Effects of Exercise Induced Drugs explains that Overdose Exercise Induced Drugs is YELP's marketing slogan to Compete For Market Share "toe-to-toe" with other Recreational Drugs Used, rather than tacitly inferring that all drugs are a No No, when these substances are kickers and unwinders which many of us will not do without.

Australia's 22 million population is Human Brownfield Infrastructure.  It is necessary to accommodate the 'Needs and Wants' of a broad cross section of community behaviour, through applying Project Development, that is by utilizing the same protocols and disciplines employed to structure/sculpture a 'Project Finance Infrastructure Transaction', be it injecting -

(a)        equity/debt into new Greenfield project such as a harbour tunnel, airport, sewerage treatment plant, gas pipeline or rail line; or

(b)        Capex into existing Brownfield infrastructure such as a hospital or prison to improve its Cashflow and value,

in particular identifying whether YELP has a Top-Down "Fits Terms of Reference" Driver or a Bottom-Up "Programme Justified" Driver.

Effective Preventive Health programmes need to incorporate all facets of Lifestyle Behaviour in order to 'structure' inputs to achieve effective outcomes.  Not Gimmicky Mass Media Campaigns which are not supported by community-based programmes to enable interested members of the target audience to implement the campaign message.

The YELP  First Business Plan -

A.         is multifaceted and comprehensive with over 400 Defined Terms to ensure certainty and avoid confusion;

B.         has identified Twelve Low Cost Propagation Initiatives, whereupon 16 Equity Holders will deploy innovation, enterprise and creativity to Sculpture further Complimentary Low Cost Initiatives; and

C.         Captures Complimentary Synergies of Four Public Sector Equity Holders under a JV which Harness Private Sector Infrastructure & PPP Skills of 12 Private Sector Equity Holders, which will also benefit from Complimentary Employee Enthusiasm.

Explained in Youthful Exuberance Lifestyle Programme and Section 18.   Why YELP is a Business Plan and not a  Research Programme.