Defined Terms  YELP Holistic First Business Plan    SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To Benchmark Techniques

Target Market means 75% of Australian adults (between 36 and 65 inclusive), both Abled and Disabled, namely 6,054,959 (8,073,278 x 75%) Australians who materially contribute to one or more of the Fifteen Problems.  Whilst people between 21 and 35 are patently adults, and obviously welcome to commence a REA, the initial Target Market under this YELP Holistic First Business Plan for these 15 existing REAs is age 36 to 65 inclusive.

ABS "3235.0 - Population by Age and Sex, Australia, 2006" estimates resident population of Australia at 30 June 2006 was 20.7 million people - now 22 million.

Using ABS Census Spreadsheet the following empirical evidence is presented:

Age Group	Percent	Australians
0 to 20	28.0%	5,801,767
21 to 35	20.5%	4,237,242
36 to 55	28.4%	5,878,742	5,878,742
56 to 65	10.6%	2,194,536	2,194,536
>66	12.5%	2,587,714
	100%	20,700,000	8,073,278