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                                                                 5 Ronald Ave, Freshwater NSW

0434 715.861

(02) 9114.6689   (02) 9498.3684
 ScribePJ@TPG.com.au 

16 June 2009                      

Dr Rob Moodie                                                            (03) 8344 9299
Chair of Preventive Health Taskforce

Nossal Institute for Global Health
Level 5, Alan Gilbert Building
Cnr. Barry and Grattan Streets (161 Barry Street)
Faculty of Medicine, Dentistry and Health Sciences
The University of Melbourne  Carlton Vic  3010

 

Dear Dr. Moodie

 

 

 

 

YELP Holistic First Business Plan as at 16 June 2009:

*          Able to launch contemporaneously on 1 Nov 2009 16 Months Tenure Of Preparatory Research Programme within 21½ Months Tenure Of Pilot to 'inter alia' achieve by end-2016,  165,000 fitter, stronger Australian  Interested Adults better able to work (from 2023) to 67 pension age

*          YELP  SPV's Eight KPIs

*          32 Pioneer Fit Old Farts and 20 RECs fit profile of Golden Gurus and will increase Corporate Philanthropy

*        Accords with House of Reps Standing Committee on Health and Ageing report  "Weighing it up - Obesity in Australia" - May 2009

*          Achieves All The Taskforce's Terms Of Reference and Accords With Taskforce's Discussion Paper in particular ‘learning by doing’

 

*        Sets out in "Defined Terms - YELP Jargon, Budgets/Costs, Reports and Software to quantify Economic Return On YELP Capex" key parameters to prove, during the 10 Months Tenure Of Primary Research Programme, the Forecast Return On YELP Capex will be at least tenfold over and above the YELP  SPV's Capex within 5 years

*          Section III of Executive Summary snapshots under 33 points the entire YELP  Holistic  Hub  First Business Plan

This Eighth Letter to Chair of Preventive Health Taskforce dated 16 June 2009, together with 2 CDs "as at 16 June 2009", informs that the Business Plan Developer has tightened/embellished several of the definitions in "Defined Terms - YELP Jargon, Budgets/Costs, Reports and Software to quantify Economic Return On YELP Capex".

 

The 2nd key performance indicator within the YELP  SPV's Eight KPIs is for the YELP  SPV to maximise its Economic Return On YELP Capex.  The higher the economic return, the greater the reduction in the >$155b annual Adverse Costs resulting from the Adverse Effects.  Hence, robust software which factors in all the positive impacts upon Fifteen Problems, which includes the Taskforce's Three Public Health Risks, due to Interested Adults in the Pilot Sample commencing a REA is fundamental to proving, during the 10 Months Tenure Of Primary Research Programme, that the Forecast Return On YELP Capex will be at least tenfold (over and above the YELP  SPV's injection of Capex) within 5 years.

 

 

The 10th of Twelve Low Cost Propagation Initiatives, namely a No Media Advertising Policy, is vital to achieving the Forecast Return On YELP Capex. 

 

 

Annexure G "Schedule of Correspondence" logs the Business Plan Developer correspondence with 'inter alia' representatives of the proposed Four Public Sector Equity Holders and Taskforce members.

Yours sincerely   

Phil Johnston
 Ride Organiser and President Muggaccinos Bicycle User Group
Director of KOMpm Pty Ltd