First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme    Bohémian Teenagers Arts Assistance Programme      Defined Terms BTAAP

First BTAAP Business Plan      Bohémian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohémian Teenagers Symphony Orchestras Programme    Defined Terms - Bohémian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohémian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

 

Social Infrastructure Lifestyle Programme means a Preventative Health programme or structure of people and equipment -

a)         that assists interested Australians alter their Lifestyle Behaviour;

b)         by providing Social Infrastructure to people who have not been provided with it as they live in low socio-economic areas and are most in need of it, thereby narrowing the gap between The Haves and The Have Nots;

c)         which reduces the >$155b Negligent Lifestyle Annual Costs of Fifteen Problems; and

d)         achieves Fifteen Benefits Of Materially Altered Lifestyle.

The Second National Preventive Health Research Programmeknown as Bohémian Teenagers Arts Assistance Programme, is a Social Infrastructure Lifestyle Programme which draws upon Social Capital to achieve Social Inclusion.

Pepsi Corporation in the USA and NAB in Australia, have, more recently, channelled a major slab of their marketing budget towards community driven Social Infrastructure Lifestyle Programmes.

1.        Pepsi Corporation in the USA
As a precedent of non-government intervention to assist 'Lifestyle Sustainability Programmes', a major U.S. consumer goods company is using social media to market itself via a sustainability message.  Pepsi Corporation’s
Refresh Project  video garnered more than 465,000 viewings on U-Tube in the initial weeks of Refresh Project's launch. The video, which implores consumers to apply for grants for projects related to energy efficiency, the environment and other lifestyle issues, is part of Pepsi’s refocused marketing campaign.  In early 2010, Pepsi decided to forego expensive Super Bowl advertising in favour of pushing a message about sustainability and lifestyle via the Web.  In all, Pepsi will inject $20 million into its Refresh Project, with up to $1.3m granted to community projects each month.  Patently, Pepsi believes it can deal directly with the public because Government & Bureaucracy is too often intransigent, and enhance Pepsi's Brand Name in the process. 

Pepsi’s social media/philanthropic Refresh Project got more than 61 million responses and funded various initiatives including the construction of 26 parks and playgrounds in 2010, according to the brand. 

2.        NAB in Australia
National Australia Banks 'Schools First' Awards Program recognises and rewards outstanding school-community partnerships which are having a positive impact on students beyond the classroom.  Launched in 2008, the program recognises that the education of young people rests on the shoulders of the entire community and helps bring together students, teachers, parents, businesses and community organisations to help young people realise their potential.

Over the three years NAB Schools First has been running, the program has awarded 310 school-community partnerships with $15 million to support and sustain their effective school-community partnership Any school in Australia can apply for a NAB Schools First Award. To date, over 26% of Australian schools have submitted applications for a NAB Schools First Award.

NAB Schools First is an inclusive awards program providing opportunities to schools in metropolitan, regional and remote areas across the public, catholic and independent sectors.  Award funding is available to schools who are in partnership with a community organisation or business to deliver programs based on an identified student need.  NAB Schools First is a partnership between NAB, the Foundation for Young Australians and the Australian Council for Educational Research.

There are three main award categories:

1.    Impact Awards – for school-community partnerships that are having a demonstrated impact on the students involved

2.    Seed Funding Awards – for school-community partnerships in their early stages

3.    Student Awards – for student-led ideas around school-community partnerships

1.    Impact Award Winner

Tyrrell College (VIC) partnered with Grainflow Sea Lake to address the issues of student disengagement and social disconnection by providing students with practical, hands-on experience in the local dry land agricultural industry.  The ‘Dynamic Agriculture’ partnership enables student interaction with local agricultural experts and opportunities to gain agronomic knowledge and skills. The students view the program as being relevant to their lives.  It enables them to develop leadership and responsibility and develop them to become the next generation of agricultural leaders in their community.

2.    Seed Funding Award Winner

Melba Copland Secondary School (ACT) discovered that a number of Year 10 students at risk of disengagement from education had an interest in painting as a career. ‘Melba Pride Painters’ was developed with the Canberra Institute of Technology to provide a supported pathway for students through school-based apprenticeship in Years 11 and 12. Students spend one day a week developing their painting and decorating skills through structured workplace learning. Students are now more engaged at school and the relationships between teachers and students school are more positive. The level of vandalism at the school has also decreased.

3.    Student Award Winner

Ali Amood (Year 11) and Adam Alahmad (Year 10) from Granville Boys High School (NSW) came up with the idea to establish a school café that sells healthy food for students in a safe environment. They partnered with Granville RSL and a local café who assist the students with managing the café and providing training in food preparation.  The partnership provides students with barista training, and small business management and customer service experience, helping students develop skills for future hospitality industry employment opportunities. The café has been a success and has been embraced by everyone in the school community.

The latest winner of 1. above, namely 'Impact Award' is Meadows Primary School and is a testament to the merit of the Second National Preventive Health Research Programme - BTAAP as evident in this Facebook link and explained below:

School: Meadows Primary School (VIC) Partner: Melbourne Symphony Orchestra - Title of project: Pizzicato Effect Program explains that Meadows Primary School which has a population of 300 students who come from diverse cultural backgrounds with over 20 languages other than English spoken at home. The school is situated in a low socio-economic area of Melbourne.

The school needed to address issues of absenteeism and under-performing by many of its students and classroom and schoolyard behaviour was impacting on the students' ability to learn. There was the continuing problem of student disengagement. Staff who were working diligently to improve literacy and numeracy outcomes, acknowledged the need for learning and social development to occur in fields other than text-related curriculum. The recent merger of the two smaller schools to form Meadows Primary School created a difficult situation for the children and staff, but also an opportunity to start fresh.

The Pizzicato Effect is a partnership between Meadows Primary School and the Melbourne Symphony Orchestra (MSO).  This partnership began in late 2008, in the context of significant community need and a unique learning opportunity.  Students in Grade 2 and above are tutored in classical music and string instrumental playing.  The partnership is creating pathways to new learning and developing the Self-esteem of children; some of whom are a part of a community experiencing the effects of generational poverty and others who are experiencing the hardships pertaining to new arrivals. The Pizzicato Effect has allowed children from both previous schools to begin together on a level playing field in a game new to all and offered a chance to apply music education to contribute in this context. In the previous ten years, not one student had received any music tuition, either in or out of school.

The Melbourne Symphony Orchestra engages the widest possible audience in outstanding live music experiences through performances, broadcasts, recordings, education and community programs reaching more than 200,000 people in Victoria and a broadcast audience of over 1,000,000 each year.  Its Education and Community Engagement programs are resourced through a mix of public funding, earned revenue, sponsorship and philanthropic support.  The MSO provides the Pizzicato Effect partnership with teaching artists, performance opportunities, concert experiences, administrative support, philanthropic supporters and advocacy.

The Pizzicato Effect uses the creative arts to influence broader learning and achievement, the year-round project enables every child in Grades 1 and 2 to learn Kodaly music and students in grades 3, 4 and 5 to learn a string instrument, provided at no cost to the student and these young people are tutored in classical music. This project has changed the culture of the school and is successfully delivering a unique arts residency partnership with weekly music classes and string instrument tuition. The children are taught by the MSO teaching artists, have access to MSO concerts and enjoy guest artist visits and performance opportunities. This allows over 150 children the opportunity to get acquainted with music and engage in new and challenging activities which foster important social skills and self-confidence. The Pizzicato Effect is having a powerful impact on the children and especially their engagement with learning.

See also:

Five Lifestyle Risk Factors For Chronic Disease

Healthy Exercise Lifestyle Programme 

Lifestyle - Defined Terms

Lifestyle Related Chronic Diseases

Local Community Healthy Lifestyle 

Local Healthy Lifestyle

Materially Alter Lifestyle 

Negligent Lifestyle Behaviour 

Other Personal, Social, Productivity and Environmental Costs

Positive Lifestyle Changes

Seven Lifestyle Behavioural Influences

Sedentary Lifestyle 

Social Infrastructure Research Programme

Youthful Exuberance Lifestyle Programme 

Bohémian Teenagers Arts Assistance Programme