Log of Correspondence      Detailed Summary      Summary of Annexures       Defined Terms  

5 Ronald Ave, Harbord  NSW 2096
        ScribePJ@TPG.com.au
0412 045.224 mob   9114.6689 home ph

15 April 2008

Department of the Environment and Water Resources
John Gorton Building, King Edward Terrace
PARKES  ACT  2600

Refer Ms. Beth Riordan, Assistant Director, Community Partnerships Team
Australian Greenhouse Office  (02) 6274.1994ph

*    Community Project Join a Green Team will enable -

(a)       100 circa Community Bicycle Groups across Australia to market their existence to attract and thereby assist thousands of new Cyclists over the 2 year Project Life to acquire requisite cycling skills and knowledge to mitigate dangers in cycling

(b)       Department of Environment and Water Resources to provide tangible evidence in a Media Advertising Campaign this July that it is assisting Australians to -

            (i)        enjoy cycling for local commuter transport and recreation under TravelSmart; and

            (ii)       thereby heed IPCC's May 2007 recommendation for humans to exhibit a "shift in lifestyle" which leaves a small Personal Carbon Footprint

*    Detailed Summary explains a straightforward Three Phase Promotion Strategy involving $20,000 Forecast Cost of Media Advertising within 3 months of 2008 Tour de France where Australian, Cadel Evans, is race favourite which millions of Australians will watch and support

I.           Snapshot of Community Project Join a Green Team

Australian Transport Safety Bureau's Report on Cyclists Deaths - July 2006 identified -

(a)          >95% of cyclists deaths are on-road and only 4% off-road;

(b)          most frequent assigned major factor in road fatalities between 1996-2004 was ‘failure of cyclists and other road users to observe each other’;

(c)          most common type of fatality occurred "when a motorist, travelling in the same direction, was passing a cyclist";

(d)          In the 1990s, between 40 and 80 cyclists were killed in Australia each year;

(e)          In the 2000s, the range of fatalities per annum has fallen.

Due to the high number of motor vehicles and some poor driving behaviour, cycling may be a dangerous activity.  New Cyclists requires a lot of assistance, knowledge and tips to learn how to minimise serious accidents.

Community Bicycle Groups teach new Cyclists requisite cycling knowledge and pursuant to Division 5 Recreational Activities (for NSW cyclists) mitigate liability by warning cyclists of the Three Types Of Risks.  A safe, effective way for a non-Cyclist to become a proficient/self-confident commuter cyclist is to join a Community Bicycle Group rather than cold-turkey on their own. 

A team jersey provides a Community Bicycle Group with a stronger sense of identity and entity which overtly assists attract new Cyclists.  Seeing a group of cyclists in a dedicated/common cycle jersey attracts other interested potential cyclists, whereas seeing the same group in an array of different jerseys doesn't have the same influencing effect.  Approx. 50% of all Community Bicycle Groups do not have their own dedicated unique team jersey (which would assist attract membership) due to the relatively high artwork design one-off cost. 

A generic Join a Green Team Team Bicycle Jersey that hundreds of existing and forming Community Bicycle Groups across Australia can easily order, in lots as small as 15, at approx 30% less than the cost of designing and purchasing their own unique team jersey will greatly assist existing and forming Community Bicycle Groups to attract additional cyclists.

Community Project Join a Green Team -

(A)       Enable hundreds of dedicated, committed 'Ride Leaders' in existing Community Bicycle Groups attract by obtaining a dedicated team jersey with their Team Name on it, and thereby assist many thousands of new Cyclists over the 2 year Project Life to acquire requisite cycling skills and knowledge to mitigate dangers.

(B)       Assist Community Bicycle Groups across Australia supervise many more local residents to cycling in their ride groups to -

a)         show these additional local residents how easy it is to reignite the skills learnt during Youthful Exuberance to again become competent, confident and fun loving road cyclists; and

b)         substitute their bicycle for their CO2 emitting car for local commuter transport to lead a Local Healthy Lifestyle.

II.         Background of the Project Developer

My name is Philip Johnston.  Last year I retired from Commonwealth Bank after working on many major Greenfield and Brownfield infrastructure projects funded by banks relying inter alia a Base Case Financial Model which forecast ROE and IRR.   I hold both an Undergraduate and Masters Degree in Applied Finance from Macquarie University in Sydney. 

Having worked on over 20 major infrastructure projects over 20 years, I understand the Eleven Steps To Complete A Greenfield or Brownfield Infrastructure Project which -

*           start with an Information Memorandum prepared by the likes of Macquarie Bank or Investec seeking debt providers; and

*           ends say 3 to 5 years later in fully operative new major infrastructure (ie seaport, hospital, gas pipeline, new rail line, tollroad). 

I have voluntarily maintained the below two bicycle websites for Recreational Road Cyclists for several years with no fees, charges or sponsorship because of the marvellous benefits of regular, rigorous, recreational exercise in the great outdoors within a LCCBSG:

          www.Muggaccinos.com           www.KOMpm.com

The above two websites evidence that I have assisted during the last 12 years more than 300 different adults enjoy Recreational Road Cycling by being Ride Organiser for over 500  x  >100km day rides from a choice of 36 different rides.  The lifestyle ethos in Tout le monde est heureux  -  Everybody's happy on the home page of Muggaccinos.com is as green as you can get.  Every Sunday, and two days on long weekends a dozen or so Muggaccinos cyclists have ridden +100km different rides on lots of low traffic roads, with two or three 30 minute Nosh Stops, around the perimeter of Sydney.  I know several Administrators Of Bicycle Organisations And Organisers Of Community Bicycle Groups.

I retired a year ago at 55 intent on using my Project Development Expertise to assist develop LCCBSGs in Recreational Exercise Activities because regular outdoor exercise amidst like-minded Australians is -

a)        Fun and Addictive; and

b)        capable of Materially Altering Lifestyle to leave a small Personal Carbon Footprint. 

I recently sent a detailed Business Plan titled Youthful Exuberance Lifestyle Programme to NSW Department of Health and Dept of Environment & Climate Change (NSW) because NSW was the obvious state for the Pilot of YELP.

My motivation to expended thousands of hours since my retirement researching a developing logical business plans in the same format as investment banks prepare Information Memoranda for Greenfield Infrastructure Projects, to Materially Alter Lifestyle, has been driven by IPCC's announcement last May in Bangkok that "shift in lifestyles" is required to arrest Climate Change.   In Oslo on 10 Dec 07, IPCC and Albert (Al) Gore Jr. were awarded of the Nobel Peace Prize "for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change". 

Lots of Cyclists that the Business Plan Developer knows, including Resolute Diehards, lead a Local Healthy Lifestyle leaving a small Personal Carbon Footprint.

A recent fillip is our Prime Minister's below comments heralding the "Australian 2020 Summit":

III.         Relevance to TravelSmart

I have reviewed/summarised the following information regarding cycling to reduce the Personal Carbon Footprint of interested Australians:

1.         your presentation as Speaker 3 under Transport Strategies for Sustainable Outcomes at "Accelerating Now" Conference in May 2007 also at ICLEI Local Governments for Sustainability Oceania Secretariat

2.         TravelSmart

This sets out how Community Project Join a Green Team can reduce CO2 emissions which falls within TravelSmart's charter, in particular:

*        "TravelSmart is essentially a voluntary program that aims to inform and motivate people for changing their travelling behaviour through personal choice."

*        "3.  What opportunities are there to collaborate with external stakeholders to accelerate your sustainable transport programs?"

The Detailed Summary explains a straightforward Three Phase Promotion Strategy for Department of Environment and Water Resources to -

(i)         enable 20,000 concerned Australians over the Project Life to provide Tangible Evidence that Australians are heeding IPCC's May 2007 recommendation for humans to achieve a "shift in lifestyle" which leaves a small Personal Carbon Footprint;

(ii)        assist Bicycle User Groups teach new Cyclists all requisite cycling knowledge and mitigate liability by providing Risk Warnings for listed ride route invitations; and

(iii)       conduct a Media Advertising Campaign this July for Community Project Join a Green Team in Three Leading Australian Cycling Magazines and SBS "Cycling Central" coverage of 2008 Tour de France (where an Australian, Cadel Evans, is race favourite) to increase the number of Community Bicycle Groups and Cyclists that attest by displaying Sanctioned Green Theme Slogans on their Join a Green Team Team Bicycle Jerseys to lead a Local Healthy Lifestyle leaving a small Personal Carbon Footprint.

Tangible Evidence entails Community Bicycle Groups -

(a)        purchasing (at full market price but 30% circa cheaper and a lot easier than designing their own unique team jersey) and wearing (Australian made) Join a Green Team Team Bicycle Jerseys which inter alia display in the Approved Appearance -
*         a dozen Sanctioned Green Theme Slogans;
*         Three Dimensional Rain Forest Image; and
*         Team Name; and

(b)        participating in Invitation to "Show us How or Why" by publishing their own creative Digital Short Movie on a proposed Join a Green Team Website which expresses their Community Bicycle Groups view of -
*         How Australians can; or
*         Why Australians should,
Materially Alter Lifestyle to reduce their Personal Carbon Footprint. 

IV        Detailed Summary

Detailed Summary -

(A)       explains a straightforward Three Phase Promotion Strategy involving $20,000 Forecast Cost of Media Advertising ideally within 3 months of 2008 Tour de France where Australian, Cadel Evans, is race favourite;

(B)       provides the scripts of four thought-provoking 5 min Digital Short Movie scripts to enable green-minded Australians to provide a mandate for our governments to make the tough decisions to reduce Climate Change;

(C)       Summary of the Scripts of these four Digital Short Movies; and

(D)       proposes that Department of Environment and Water Resources -

(i)         select the best Digital Short Movie each six months posted by Community Bicycle Groups on a Join a Green Team Website during the 2 year Propagation Phase; and

(ii)        refund the cost of the Purchase Order to the Community Bicycle Group which produced the best Digital Short Movie in the previous 6 months.

Community Project Join a Green Team which will enable thousands of Australian to purchase a Join a Green Team Team Bicycle Jersey in Approved Appearance which display Sanctioned Green Theme Slogans and the Team Name of the Community Bicycle Group that submits a Purchase Order:
(i)         Approx 30% cheaper than a Community Bicycle Group designing its own unique team jersey.

(ii)        Easy to order directly from Interested Australian Bicycle Jersey Garment Makers on the internet, also avoiding often protracted design work.

Health & Ageing and Environment, Heritage and the Arts or Dept of Climate Change want Australians to change their Lifestyle Behaviour to include regular exercise.  Invitation to "Show us How or Why" within Community Project Join a Green Team which enables Community Bicycle Groups across Australia that wear Join a Green Team Team Jersey to post a Digital Short Movie on a Join a Green Team Website is a practical way to change their Lifestyle Behaviour.  It will enable some of those who have Materially Altered Lifestyle to explain using their own creative skills and a few digital cameras either the -

*         How Australians can; or

*         Why Australians should,

reduce their Personal Carbon Footprint.

Annexure “E” lists Benefits to Department of Environment and Water Resources.

Regarding "3.  What opportunities are there to collaborate with external stakeholders to accelerate your sustainable transport programs?" in TravelSmart's charter, 'Reputation Risk' ie. calibre and track-record of the management associated with any business venture is a high priority in order to protect 'Brand Name'.  I invite -

(I)         you to review both of the above two websites which I have expended thousands of hours because attention to detail is paramount.  Ride Calendar & Bullsheets contains ride descriptions and post-ride rap-ups for almost past 400 rides - prior to websites I relied on faxes to publish such information; and

(II)        anyone who works for Department of Environment who lives in Sydney to join a weekly Muggaccinos ride and meet Muggaccinos Recreational Road Cyclists as they are stable individuals.  You could also meet or 'phone a few of the 7 vision impaired cyclists that the Project Developer has cycled with on tandems, who appreciate the bonhomie extended to them whilst riding in Muggs’ 100km+ Sunday rides.  Muggaccinos is 12 years old.  It will be around for many more. 

I welcome a phone call to one of the above numbers or an e-mail or letter which confirms receipt of this and the 3 identical CDs which auto-open at this which provides over 350 circa embedded URLs to the Detailed Summary and the 50 circa Defined Terms which ensure clarity/certainty and enables analysis of all statements made therein.  

Please ignore any opening warning message from Internet Explorer about restricting ActiveX Content from your computer.  Click on Yes to allow ActiveX, because ActiveX in this CD ROM won't damage your computer.  ActiveX merely allows drop down menus.

I am prepared to meet you, or your delegate, in Canberra because the following two initiatives under Community Project Join a Green Team will assist Australians to heed IPCC's recommendation for humans to exhibit a "shift in lifestyle":

1.         Facilitate an array of quality Join a Green Team Team Jerseys which Community Bicycle Groups may easily purchase at approx 30% less than a unique, dedicated team jersey to attract more Cyclists to the joys and benefits of regular rigorous outdoor exercise leading a Local Healthy Lifestyle, with many opting to bicycle commute for short trips.

2.         Enable Community Bicycle Groups which wear Join a Green Team Team Jerseys, under Invitation to "Show us How or Why", to post on a proposed Join a Green Team Website a Digital Short Movie of How Australians can, or Why Australians should, reduce their Personal Carbon Footprint.

Yours sincerely