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Project Life means -

*           one month circa Prototype Phase from 1 April 2010;

*           two month Pilot Phase which follows the Prototype Phase from 1 May 2010 to end June 2010; and

*           two year Propagation Phase which succeeds the Pilot Phase.

The Project Life is capped at 2 years and 3 months as that Media Advertising Campaign to attract 100 circa existing and future Community Bicycle Groups to place a Purchase Order for Join a Green Team Team Jerseys will have achieved its purpose whereupon Join a Green Team Team Jerseys would be available as a mature Cyclist product from some or all of 8 Interested Australian Bicycle Jersey Garment Makers and by end-June 2012 will no longer require the Project Developer to explicitly market the mature product as it will be well known amongst Cyclists.