where, as set out in
ICDI Five Year Propagation Forecasts -
(a) during the
ICDI Launch Year,
the
ICDI-HELP SPV will
invite
over 9,000
Interested Overweight & Obese
Adults from amongst those 5.4m approx.
Overweight
and
Obese
adults in Australia who live in one of
Eight Major Australian Cities
[approx. 8 million
Overweight
and
Obese
adults across Australia (36% of the Australian population)]
to
complete
the
ICDI Challenge
for the
Four Purposes Of ICDI-HELP
with over 8,000
Interested Overweight & Obese
Adults completing the
ICDI Challenge and
thereby
becoming
ICDI Finishers;
and
(b)
over 80,000 Interested Overweight & Obese
Adults will
complete the
ICDI Challenge by
the end of the fifth year and
thereby
become
ICDI Finishers
(1% of the 8 million Australian adults who are
presently either
Overweight
or
Obese)
within the
ICDI-HELP
Five Year Budget
of $21,328,428 - average cost of $264 per
ICDI Finisher.
ICDI-HELP
exploits the
Motivational Incentive
Of RTV in particular during the
ICDI Launch Year -
*
Interested Overweight & Obese
Adults' physical performance and
commitment; and
*
the
ICDI-HELP National Support Team's
dedication and
professionalism,
will be displayed on
"I Can Do It"
RTV Programmes,
which provides an enormous
Motivational Incentive
to
both participants and health and fitness professionals (listed
in
ICDI-HELP National Support Team)
to want to perform to their absolute utmost.