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								First National Preventive Health Research 
								Programme   
								
								
								
								YELP Holistic First Business Plan  
								
								   
								
								YELP Holistic First Business Plan Defined Terms  
								
								
								SWOT Analysis   
								 
								
								Executive 
								Summary   
								Deliverables And Costs   
								
								
								Snapshot Page 
  
 
	To 10 Benchmark Techniques   
								
								
								
								
								Defined Terms for Five YELP Business Plans 
								
								
								
								
								Second National Preventive Health Research Programme     
	
	Bohémian Teenagers Arts Assistance Programme      
								
								Defined Terms BTAAP 
								
								
								
								
								First BTAAP 
								Business Plan     
								
								 
								
								
								Bohémian Teenagers Show Choir Programme         
								
								Defined Terms BTSCP 
								
								
								Second BTAAP Business Plan   
								
								 Bohémian Teenagers Symphony Orchestras
								
								Programme    
								
								
								Defined Terms - Bohémian 
								Teenager Symphony Orchestra Programme 
								
								
								
								
								Third BTAAP Business Plan    
								
								 
								
								
								Bohémian Teenager Ballet 
								& Modern Dance
								
								
								
								
								Programme        
								
								Defined Terms BTB&MDCP 
								  
								
								
								
								Social Infrastructure 
								
								Lifestyle Programme 
								means a 
								
								Preventative Health programme or structure of people and 
								equipment - 
								a)         that assists interested 
								Australians alter their 
								
								
								Lifestyle Behaviour; 
								b)         by providing 
								Social Infrastructure
								to people who 
								have not been provided with it as they live in 
								low socio-economic areas and are most in need of 
								it, thereby narrowing the gap between 
								 
								The Haves and 
								The Have Nots; 
								c)         which reduces the 
								>$155b Negligent Lifestyle Annual Costs of 
								
								
								Fifteen Problems; and 
								d)         achieves
								
Fifteen Benefits Of Materially Altered Lifestyle. 
								
								
								The
								
								Second National Preventive Health Research Programme, known 
								as Bohémian Teenagers Arts Assistance Programme, 
	
								is a
	  
								
								
								
								Social Infrastructure Lifestyle Programme 
								which draws upon 
								
								Social Capital 
								to achieve 
								Social Inclusion. 
								
								Pepsi Corporation in the USA 
								and NAB in Australia, have, more recently, 
								channelled a major slab of their marketing 
								budget towards 
								community 
								driven Social Infrastructure 
								Lifestyle Programmes. 
					1.   
					    Pepsi Corporation in the USAAs a precedent of non-government 
					intervention to assist 'Lifestyle Sustainability Programmes', a major U.S. consumer goods 
					company is using social media to market itself via a 
					sustainability message.  Pepsi Corporation’s 
					
					
					Refresh Project  
					
					video garnered more than 465,000 viewings on 
					U-Tube 
					in the initial weeks of  
					
					
					
					Refresh Project's 
					launch. The 
					
					video, which implores consumers to apply for grants 
					for projects related to energy efficiency, the environment 
					and other lifestyle issues, is part of Pepsi’s refocused marketing 
					campaign.  In early 2010, Pepsi decided to
					
					forego 
					expensive Super Bowl advertising in favour of pushing a 
					message about sustainability and lifestyle via the Web.  In all, 
					Pepsi will inject $20 million into its 
					
					
					
					
					Refresh Project, with up 
					to 
					
					$1.3m granted to community projects each month.  
					Patently, Pepsi believes it can deal directly with the 
					public because
					
				Government 
					& Bureaucracy 
					is too often intransigent, and enhance Pepsi's 
					
					
					Brand Name in the process.
 
					 
					
										
										
										Pepsi’s 
										social media/philanthropic Refresh 
										Project got more than 61 million 
										responses and funded various initiatives 
										including the construction of 26 parks 
										and playgrounds in 2010, according to 
										the brand.  
 
								
								
								
								2.         
								NAB in AustraliaNational Australia Banks 'Schools First'
								
								
								Awards 
								Program recognises and rewards 
								outstanding school-community partnerships which 
								are having a positive impact on students 
								beyond the classroom.  Launched in 2008, 
								the program recognises that the education of 
								young people rests on the shoulders of the 
								entire community and helps bring together 
								students, teachers, parents, businesses and 
								community organisations to help young people 
								realise their potential.
 
	
		
			Over the three 
			years NAB Schools First has been running, the program has awarded 
			310 school-community partnerships with $15 million to support and 
			sustain their effective school-community partnership Any school in 
			Australia can apply for a NAB Schools First Award. To date, over 26% 
			of Australian schools have submitted applications for a NAB Schools 
			First Award. NAB Schools First is 
an inclusive awards program providing opportunities to schools in metropolitan, 
regional and remote areas across the public, catholic and independent sectors.  
Award funding is available to schools who are in partnership with a community 
organisation or business to deliver programs based on an identified student 
need.  NAB Schools First is a partnership between NAB, the Foundation for 
Young Australians and the Australian Council for Educational Research. There are three main 
award categories: 1.    
Impact Awards – for school-community partnerships that are having a demonstrated 
impact on the students involved 2.    
Seed Funding Awards – for school-community partnerships in their early stages 3.    
Student Awards – for student-led ideas around school-community partnerships 1.    
Impact Award Winner Tyrrell College (VIC) partnered with Grainflow Sea Lake to 
address the issues of student disengagement and social disconnection by 
providing students with practical, hands-on experience in the local dry land 
agricultural industry.  The ‘Dynamic Agriculture’ partnership enables 
student interaction with local agricultural experts and opportunities to gain 
agronomic knowledge and skills. The 
students view the program as being relevant to their lives.  It enables 
them to develop leadership and responsibility and develop them to become the 
next generation of agricultural leaders in their community. 2.    Seed Funding Award 
Winner Melba Copland Secondary School (ACT) discovered that a number of 
Year 10 students at risk of disengagement from education had an interest in 
painting as a career. ‘Melba Pride Painters’ was developed with the Canberra 
Institute of Technology to provide a supported pathway for students through 
school-based apprenticeship in Years 11 and 12. Students spend one day a week 
developing their painting and decorating skills through structured workplace 
learning. Students are now more engaged 
at school and the relationships between teachers and students school are more 
positive. The level of vandalism at the school has also decreased. 3.    Student 
Award Winner Ali Amood (Year 11) and Adam Alahmad (Year 10) from Granville 
Boys High School (NSW) came up with the idea to establish a school café that 
sells healthy food for students in a safe environment. They partnered with 
Granville RSL and a local café who assist the students with managing the café 
and providing training in food preparation. 
The partnership provides students with 
barista training, and small business management and customer service experience, 
helping students develop skills for future hospitality industry employment 
opportunities. The café has been a success and has been embraced by everyone in 
the school community. 
	
		
			
				
					
						
						The latest winner of 1. above, namely 
						'Impact Award' is Meadows Primary School and is a 
						testament to the merit of the
						
	Second National Preventive Health Research Programme 
						- BTAAP
						as evident in 
						
						this Facebook link
						and explained below: 
							
							
							
							School: Meadows Primary School (VIC) Partner: 
							Melbourne Symphony Orchestra - Title of project: 
							Pizzicato Effect Program explains 
							that Meadows Primary School which
							has a population of 300 students 
							who come 
							from diverse cultural backgrounds with over 20 
							languages other than English spoken at home. 
							The 
							school is situated in a low socio-economic area of 
							Melbourne. 
							The school 
							needed to address 
							issues of absenteeism and under-performing by many 
							of its students and 
							classroom and schoolyard 
							behaviour was impacting on the students' ability to 
							learn. There was the 
							continuing problem of student 
							disengagement. Staff who were working diligently to 
							improve literacy and numeracy outcomes, 
							acknowledged 
							the need for learning and social development to 
							occur in fields other than text-related curriculum. 
							The recent merger of the two smaller schools to form 
							Meadows Primary School created a 
							difficult situation for the children and staff, but 
							also an opportunity to start fresh. 
							The Pizzicato Effect is a 
							partnership between Meadows Primary School
							and the Melbourne Symphony Orchestra (MSO).  
							This partnership began in late 2008, in the context 
							of significant community need and a unique learning 
							opportunity. 
							Students in Grade 2 and above are 
							tutored in classical music and string instrumental 
							playing.  The partnership is 
							creating pathways to new 
							learning and developing the 
							
							
							
							Self-esteem of children; 
							some of whom are a part of a community experiencing 
							the effects of generational poverty and others who 
							are experiencing the hardships pertaining to new 
							arrivals. The Pizzicato Effect has allowed children 
							from both previous schools to begin together on a 
							level playing field in a game new to all 
							and offered 
							a chance to apply music education to contribute in 
							this context. In the previous ten years, not one 
							student had received any music tuition, either in or 
							out of school. 
							The Melbourne Symphony Orchestra 
							engages the widest possible audience in outstanding 
							live music experiences through performances, 
							broadcasts, recordings, education and community 
							programs reaching more than 200,000 people in 
							Victoria and a broadcast audience of over 1,000,000 
							each year.  Its Education and Community Engagement 
							programs are resourced through a mix of public 
							funding, earned revenue, sponsorship and 
							philanthropic support. 
							The MSO provides the 
							Pizzicato Effect partnership with teaching artists, 
							performance opportunities, concert experiences, 
							administrative support, philanthropic supporters and 
							advocacy. 
							The Pizzicato Effect uses the 
							creative arts to influence broader learning and 
							achievement, the year-round project enables every 
							child in Grades 1 and 2 to learn Kodaly music and 
							students in grades 3, 4 and 5 to learn a string 
							instrument, provided at no cost to the student and 
							these young people are tutored in classical music. 
							This project has changed the culture of the school 
							and is successfully delivering a unique arts 
							residency partnership with weekly music classes and 
							string instrument tuition. The children are taught 
							by the MSO teaching artists, have access to MSO 
							concerts and enjoy guest artist visits and 
							performance opportunities. This allows over 150 
							children the opportunity to get acquainted with 
							music and engage in new and challenging activities 
							which foster important social skills and 
							self-confidence. The Pizzicato Effect is having a 
							powerful impact on the children and especially their 
							engagement with learning. 
								See also: 
Five 
								Lifestyle 
Risk Factors For Chronic 
Disease 
								
								
								Healthy Exercise 
								Lifestyle
								 
								
								Programme  
								
 
								
								
								
								Lifestyle 
								- Defined 
								Terms 
								
								
								
								Lifestyle 
Related Chronic Diseases 
								
								
								Local 
Community Healthy Lifestyle  
 
								
								
								Local Healthy 
								Lifestyle 
								 
		
		
		
								Materially Alter Lifestyle  
 
								
								
								
								Negligent Lifestyle Behaviour 
								
 
								
								
								
								Other Personal, Social, Productivity and 
Environmental Costs 
								 
								
								Positive Lifestyle Changes
								
 
								
								
								
								Seven Lifestyle Behavioural Influences 
								
 
								
								 
								
								Sedentary 
								Lifestyle  
 
								
								
								
								
								Social Infrastructure 
								Research Programme 
								
								
								
								
								Youthful Exuberance 
								Lifestyle Programme  
								
 
								
								Bohémian Teenagers Arts Assistance Programme 
								
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