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Section 1

Why align Two Major & Two Minor Public Sector Equity Holders plus RTA under the YELP  SPV with Recreational Road Cycling under a competitive Individual Time-Trial format up scenic, rural KOM Climbs?

A            Recreational Road Cycling is presently dominated by virile, middle aged males who push their body in a LCCBSG in rustic surroundings in preference to Economic Materialism.   Low impact cycling is ideally suited to women and older males who have worn out there jogging knees.

B           Climate Change is a significant threat to the QOL of future generations and evidences Governments looking seriously towards road cycling as an alternative local transport for short commuter trips in a manner unimaginable a few years ago.

C           Government can take a pro-active role to Materially Alter Lifestyle via Preventive Health by marshalling the talents of successful Sports Event Organisers to provide, via the Internet, easy to participate, enjoyable, Annual Challenge Series Competitions which motivate, recognize and reward Interested Adults.

D           Collective Action by 520 Cyclists at the Inaugural Annual KOM Challenge Series in Sydney in April/May 2011, promoted by a Reality TV Series, will create a Knock-On effect nationally and then globally evidencing millions of Interested Adults in the next 5 years who want to protect their environment by reducing their Personal Carbon Footprint by leading a Local Community Healthy Lifestyle.

Re A above, the Australian Financial Review dated 6 Jan 2006 carried a front page headline:

*            "Melbourne measures business cycles in lycra" which inter alia contends that cycling has replaced golf ".....in terms of participation. It is not as time-consuming and a bit more collegiate and social"; and

*            19 Jan 2007 carried a front page article XtremeExecs  "it used to be golf or perhaps a game of squash, but these days highly stressed executives are choosing adrenaline-pumping pastimes like triathlons, marathons and other endurance sports."; and

*            19 Jan 2007 page 14/15 "Stress junkies power" highlights that Type-A execs crave stressful challenging athletic pastimes.

*            24 Jan 09 page 3 Cycling is the new golf, with or without clubs

"The ranks of cycle enthusiasts include ANZ chief executive John McFarlane, Federal & State Health's Chip Goodyear, National Australia Bank boss John Stewart, the president of the Victorian Civil and Administrative Tribunal, judge Stuart Morris, and Patrick Corporation chief Chris Corrigan."  Wal King, CEO of Leighton Holdings Ltd, who thrives on tough sporting challenges in "Unfinished Business".

"It has surpassed golf in terms of participation. It is not as time-consuming and a bit more collegiate and social," he says.   Bingham, who does most of his riding in the Yarra Ranges where he lives, says his firm has signed a three-year sponsorship deal for the Around the Bay in a Day cycle race. This year it invited clients and employees to participate. "It was great to get our clients and financial advisers along," he says. "We had a target of 75 [and] we finished up with 225 people riding in our team."  

Thousands of cyclists ride the 97km Beach Rd from Melbourne to Portsea each Saturday and Sunday, dominated by 40+ professionals, resulting in up to 200 bunches of riders on Beach Rd each weekend morning.

".....Cycle enthusiasts include ANZ CEO John McFarlane, Federal & State Health's Chip Goodyear, National Australia Bank boss John Stewart, the President of the Victorian Civil and Administrative Tribunal, Judge Stuart Morris and Chris Corrigan, the previous CEO of Patrick Corporation....."  

The USA is the pioneer of mountain biking which is hugely popular.  Due to a record 7 Tour de France victories, the Lance factor has also boosted road cycling in the USA, particularly amongst the higher socio-economic groups.

*            Bicycle sales hit an annual record of almost 1.3 million in Australia last year, outpacing car sales

*            Bicycle sales boom in US amid rising gas prices

An Annual King of the Mountain Challenge Series, supported by the Two Major Public Equity Holder and Two Minor Public Equity Holder together with RTA, will fill a void for the ageing population and materially address one of the causes of Climate Change i.e. Economic Materialism.

Compared to say 20 years ago, a materially higher percentage of 40+ age adults, particularly from middle and higher socio-economics, exercise regularly to remain fit in mind and body.  Yet there is a shortage of organised, safe, competitive, recreational competition, under a collegiate structure, for the ageing population which engender bonhomie, thereby encouraging more middle aged to remain active, and treat the 5th of the Five Basic Stages of Change noted in Lifescripts.

Younger people can compete in a myriad of individual and team aerobic sports.  However, options for 40+ year olds are generally limited to -

(i)                  some triathlons;

(ii)                 Masters swimming competitions and Summer Ocean Swims;

(iii)               annual City to Surf type fun runs (if the knees hold-up); and

(iv)                road time-trial cycling on the local cycle circuit which can become passé riding the same route(s) week-in and week-out.

Re B above, Climate Change has recently evidenced Governments looking seriously towards road cycling as an alternative form of local transport in a manner unimaginable even say a year ago.  City of Sydney Council has a sustainable transport system strategy entailing former motor vehicle lanes re-assigned for dedicated bicycle lanes.  

Offshore, Cyclocity which has its genesis in France, promises to reduce greenhouse gases, quash traffic congestion and make us fitter all in the one hit. Its idea is to make thousands of low-cost rental bikes available across metropolitan areas which can be hired for less than two dollars an hour. 

Councils in Sydney and Melbourne are reputedly considering the Cyclocity program which has already been successfully introduced to a few European cities, most notably Leon, France.  It is doubtful that Australian local governments will agree Cyclocity's spin on a cost-effective basis.

The glossy Sydney Magazine for April '07 in the Sydney Morning Herald ran an article "The Wheels of change".  The Event Organiser has summarised this recent article.

In brief -

I.        plans sought by several local councils require significant road and bike path infrastructure which RTA and NSW government is not jumping in to fund some of these. 

II.       below Point 8 of the Event Organiser's above summary distorts the dangers of bicycle commuting in built-up areas:

"While safety remains an issue for commuter cyclists - most would like to use dedicated bikeways rather than face a daily tussle with buses, cars and taxis - serious accidents are rare.  According to the RTA, very few cyclists die on NSW roads - in 1994, the worst year on record, there were 23 cycle fatalities compared with 439 people killed in cars.  But each year about 1,000 cyclists are injured, mostly by car doors. "

23 cycle fatalities on NSW roads in 1994 compared with 439 killed in cars represents 5.24% which is a high statistic in view of the number of regular road cyclists back in 1995, and the percentage of those who cycled on busy roads. 

The Event Organiser has summarised in "Report on Cyclists Deaths - July 2006" the July 2006 ATSB report "Deaths of cyclists due to road crashes" which concludes that road cycling is more dangerous than driving a motor vehicle.  However, there is a vast difference in the danger between commuting in peak hour in a built-up area, to cycling on a myriad of existing roads on the perimeter of Sydney on a weekend, particularly on Sunday mornings when the majority of recreational road cyclists ride.

The cycling competition recommended in this Information Memorandum -

I.           involves Individual Time Trialing up steep hills which is the safest form of competitive aerobic cycling;

II.          recommends that Cyclists train on Sunday mornings when automobile traffic on Sydney's roads is at its lowest; and

III.         contends that the Greater Sydney/Illawarra Region (and similar road at the perimeter of major cities) contains hundreds of 100km on-road routes that experience low motor traffic on Sundays - Muggaccinos Cyclists have been riding these routes in Sydney for >10 years.  Several are listed at:

  *         Map of Greater Sydney/Illawarra with URLs to rides from 11 Start Points

  *         Ride Descriptions to KOM Climbs:  Schedule of Day Rides and Co-ordinates

  *         Muggs' 36 Sunday Rides

Bicycle commuting to the CBD in a city as large as Sydney will not be attractive to the majority of adults in the short/medium term due to -

(i)         patent dangers of sharing busy roads with automobiles in peak-hour; and

(ii)        lack of bike paths to the CBD.

Rather, in the case of NSW, adults are capable of re-establishing "old fashioned childhood priorities" of playing outside with your mates, on the perimeters of Greater Sydney and Illawarra, with unbounding energy - riding bicycles, trekking through the forest, swimming and paddling rivers, whereupon Australians will want to reduce energy consumption and associated CO2 emissions to protect their playgrounds. (Australia's other capital cities contain similar Climbs on their outskirts).

Reality TV Series coverage of Collective Action by 520 elite Qualifiers in Sydney, from Sunday 17 April 2011 to Sunday 29 May 2011, can create a knock-on effect nationally and then globally. 

Alas, it will only happen if Australians are shown how much fun those "old-fashioned childhood priorities" are, and how easy peasy it is to enjoy such natural exercise - the stuff we did as kids with unbridled enthusiasm. 

Suggested anti-carbon slogans on 4 different KOM Challenge Series Bicycle Jerseys are not limited to "Rigorous out door exercise can be lots of fun" and "Our ecosystem is our playground, lets look after it".

Greater Sydney and Illawarra have a myriad of roads around its bushland perimeter which thousands of Cyclists ride on each weekend, particularly on Sunday mornings.

The road infrastructure for the Inaugural Annual King of the Mountain Series, namely 3 KOM Climbs, is already in existence.  In fact, rollout to 6 other capital cities in Australia doesn't require any explicit infrastructure expenditure.

The Inaugural Annual King of the Mountain Series in Sydney from Sunday 17 April 2011 to Sunday 29 May 2011 is a safe, healthy aerobic competition over 6 weekends that you can feel and scratch.  Its project Milestones set out in Annexure VI are achievable and quantifiably. 

See Annual Challenge Series Competitions,  Recognise And Reward Winners Rationale,  Product,  Section 1 of KOM Challenge Series,  KOM Information Memorandum  Section 13B(f) of KOM Challenge Series