5 Ronald Ave, Harbord NSW

0412 045.224     (02) 9114.6689
ScribePJ@TPG.com.au 

27 November 2007

 

Mr. Warwick Anderson                                  Grant's Help Desk  6217.9165 f                

Chief Executive Officer                                  Council of NHMRC 6217.9205 f

National Health & Medical Research          Research funding   6217.9045 f
Council of Australia          

GPO Box 1421
Canberra ACT 2601

 

Dear Mr. Anderson

Business Plan for NSW Department of Health or another Health Agency to -

I.          implement a 21½ Months Pilot in NSW of a Youthful Exuberance Lifestyle Programme ("YELP") to achieve a Pilot Sample Critical Mass of 5,200 new Participants in 15 Recreational Exercise Activities presently provided by +900 existing LDREGs; and

II.         conduct a 10 Months Tenure Of Primary Research Programme (within the Pilot) in NSW to measure the Hypothesis' scope to materially reduce Fifteen Problems, which include the Taskforce's Three Public Health Risks, which presently costs Australia over $155 billion annually

Scope for cash injection and modelling resource input for YELP from major Australian companies under a Public Private Partnership

I refer to the enclosed letter to you dated 12 November 2007 which I posted to you -

(i)        with 2 CDs two weeks ago; and

(ii)       a week ago with a further copy of the CD, which I undertook to provide in my enclosed letter. 

Each CD contains over 600 files which collectively provide a +300 page Business Plan for a Youthful Exuberance Lifestyle Programme.  My letter to you dated 12 November 2007, the Attachment and Section Titles, summarise the Business Plan.  By inserting the CD into a CD drive, my enclosed letter opens providing over 3,500 URLs to related Defined Terms and Section Titles within the Business Plan.  If you save the CD to a hard drive, you need to click on
C:Youthful Exuberance Lifestyle Program/Invitations/Invitation_letter.htm.

A vital facet of my Business Plan is a 10 Months Tenure Of Primary Research Programme to quantify, using Return On YELP Capex Software, the Hypothesis' scope to materially reduce the Fifteen Problems by calculating the Economic Return On YELP Capex.

The Business Plan Developer is an early retiree Commonwealth Bank Infrastructure Banker with a lifetime in voluntary sports administration.  The Business Plan Developer previously dealt with business associates from a few of the largest Australia companies (investment banks, law firms, infrastructure, 'et al') who -

A.         understand how to develop infrastructure finance projects from an initial business plan to financial close and ultimately practical completion and commencing the operations phase; and

B.         share the Business Plan Developer's passion for the benefits of regular rigorous, challenging, recreational exercise, amidst a LCCBSG which is the Hypothesis.

Should NHMRC exhibit early interest in my Business Plan, I am confident of attracting both cash injections and modelling input from some large Australian companies to develop Return On YELP Capex Software.  These companies employ modellers expert in creating base case financial models to measure economic return on equity and Capex.

A patent further benefit of accepting resource input from the private sector under the structure of a Public Private Partnership (PPP") is the encouragement the senior execs of these companies would provide to their employees for YELP, which would materially facilitate both the 10 Months Tenure Of Primary Research Programme and the 21½ Months Tenure Of Pilot

In my last role at Commonwealth Bank I worked on PPP's in "Social & Corporate Infrastructure".  PPPs are favoured by government as generally private equity carries inter alia credit risk, construction risk and patronage risk during the concession period. 

A PPP for YELP would have different drivers and a different equity structure, because -

A)         the CEOs of major companies are invariably keen to -

 (I)        demonstrably encourage their employees towards a healthier lifestyle, and

(II)       be associated with an explicit scratch and feel proactive healthy lifestyle programme with definitive Milestones and targets to create a more productive and cohesive Australia; and

B)         Government needs to retain policy and management control over health projects, incl YELP. 

Consequently, I envisage that say up to a dozen major Australia companies (incl an investment bank, a traditional bank, 2 major law firms, infrastructure companies etc) would each hold equity in a PPP, as well as a Health Agency which would retain control over YELP.  The Return On YELP Capex Software would represent intellectual property which, upon a successful Pilot, could be sold to other countries or perhaps provided to them as a goodwill gesture say under Australia's commitment to address Global Warming.  Such a PPP would not be a cash cow, but enable material goodwill around brand name.

Section 17 "Budget for 21½ Months Tenure Of Pilot, including 10 Months Tenure Of Primary Research Programme" establishes that the development and rollout costs are exceedingly low due to -

a)         the enthusiasm of RECs who possess Eleven Sports Administration Attributes; and

b)         Twelve Low Cost Propagation Initiatives

These costs would reduce under a PPP structure where a Health Agency on behalf of government, also held equity, and importantly retained policy and management control under a trust deed with the other equity partners. 

As a former infrastructure banker the Business Plan Developer views YELP as expending Capex in the Pilot, Propagation and Product Phases on Brownfield Infrastructure (Australian Interested Adults) to retrofit many of them (in varying degrees from minor to major re-fits - depending on each Interested Adult's state of disrepair) to strengthen them by re-igniting Youthful Exuberance (a trait that many adults can relate to, but presently believe has passed them by) to improve -

(a)        their own productivity and QOL; and

(b)        the nation's bottom line productivity by reducing the costly Fifteen Problems.

I welcome -

I.           your response letter, and e-mail, which confirms receipt of my letter dated 12 November 2007; and 

II.          meeting with some of your delegates prior to Christmas, together with one of the afore-mentioned corporate execs who has a passion for rigorous exercise in the great outdoors, to discuss this Business Plan.

Yours sincerely   

 

 

Phil Johnston
Ride Organiser and President Muggaccinos Bicycle User Group
Director of KOMpm Pty Ltd