First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

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Critics Of Economic Materialism means:

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1.        The Gods Must Be Crazy”. 

A Bushman of the Sho tribe named Xi a noble savage who was used to leading a simple, fairly utopian lifeXi salvaged a Coke bottle which was jettisoned in the Kalahari Desert from an aircraft in the 1980 movie classic, The Gods Must Be Crazy”. 

Xi takes the evidence of Western civilization back to his people, and they use it for many tasks. The people start to fight over the Gods Gift, so he decides to return it to the God--where he thinks it came from.  In his quest to throw the evil object over the edge of the earth, Xi encounters two people from Western "civilization," a haphazard doctor and a tyrannical despot.

Following Xi’s  insight of Western civilisation, he tells the children about the people he had met: "heavy people ... who seem to know some magic that can make things move," but are "not very bright, because they can't survive without their magic contrivances."

2.        Ross Gittens - Australian Economist and Journalist

Gittens' recent book, Gittenomics focuses on behavioural economics which -

(i)         cites many examples of the folly of Economic Materialism and Conspicuous Consumption, including multi-nationals utilising product differentiation to package with various bells and whistles the same stuff to sell to a cross section of intellects; and

(ii)        calls for more attention to human happiness rather than your ‘bottom line’.

Gittens contends that -

(a)        people with an intuitive understanding of behavioural economics are the marketers and the politicians, and

(b)        conventionally trained economists need to better delineate behavioural economics from conventionally economic theory.

3.        Clive Hamilton - Executive Director of The Australia Institute, renowned economist and author of The Freedom Paradox

Hamilton’s Growth Fetish (2003) contends that the main problem in today’s Australia is not poverty and disadvantage but affluence where -

(i)         the real yearning is not for more money, but for authentic identity; and

(ii)        the future lies in creating a society that promotes the things that do improve our well-being.

Hamilton -

(a)        calls for politicians and others to pay more attention to community well-being; and

(b)        urges us to get out of the shopping malls and into the world of meaningful relationships and spiritual fulfilment.

Clive Hamilton teamed up with Richard Denniss to write Affluenza (2005) which contends consumerism has gripped the Western World like never before - over-working to buy more toys we don't have time to play with, so we discard them for newer toys.  Our houses are bigger than ever, but with fewer occupants. Our kids go to the best schools that we can afford, but we hardly see them.  We've got more money to spend, but our debt levels are skyrocketing.

Adoring the rich and famous at the cost of our own family, friends and personal fulfilment, whereupon stress, depression and obesity are at record levels.

Affluenza contends Western society is addicted to over-consumption.  It tracks how much Australians overwork, the growing mountains of toys we discard, our self-medication panacea where anti-depressants are doled out like boiled sweets. 

Fortunately some change is happening usually within the higher socio-economic suburbs from older folk who have heard advertising spin for decades and evidence it spin faster and louder.  More and more Australians are deciding to ignore the advertisers, reduce their consumer spending and recapture their time for the things that matter.

"Recover from affluenza: stay in, watch flat-screen" explains the economic cost of pursuing Economic Materialism as encouraged by the 5th Guidance Influence.  Expect similar articles which explain the physical and mental cost (folly) of pursuing Economic Materialism.

 

4.        John Carroll – Professor of Sociology at La Trobe University

Carroll's re-write of Humanism, the Wreck of Western Culture (2004) evidenced The Guardian review it's "overblown, utterly misguided, sometimes downright dangerous, not to mention half-crazed, but important and at times brilliant."

Carroll insists -

(i)         contentment cannot be found in the shopping centre or local club, or playing with toys such as a Plasma TV or iPod; and

(ii)        we need something to believe in; we need to connect with our inner, essential being; we need to connect more meaningfully with ourselves and others.

 

Carroll believes that a high focus on religion can provide such a state of happiness.  This YELP Holistic First Business Plan contends that YELP can achieve the same and more because it applies the basic strategy of all military forces the world over, since time immemorial, to harden their troops to survive battle.

5.         Professor Adrian Bauman (Director of the Centre for Physical Activity and Health at the University of Sydney)

 

Section 3(n) Tackling public health’s deadly sins – the epidemiology of gluttony and sloth espouses the view that the following facets of Economic Materialism contribute to the two “deadly” sins of Obesity and Sedentary Lifestyle:

  1. Luxuria [pride, hubris];

  2. Gula [gluttony and over-consumption of food];

  3. Avaritia [greed];

  4. Acedia [sloth - physical inactivity, excess consumption of material goods, food, and/or health services;

  5. Ira [wrath];

  6. Invidia [envy]; and

  7. Superbia [pride, hubris].

6.      Renowned "Futurist", Dr Doug Cocks of CSIRO Wildlife and Ecology, author of Future Makers, Future Takers (University of New South Wales Press) Future Makers, Future Takers  is an unbiased, non-partisan analysis of options for Australia’s medium term future.  Dr Cocks concluded optimistically that we all have real choices to make now, for determining the QOL expected for all Australians in 2050,  Life in Australia 2050  and 'searching for settlement'. 

7.      Prof Tim Jackson author of Prosperity Without Growth: Economics for a Finite Planet.  "It's time to re-think the very notion of growth and what it means to be genuinely prosperous."

8.      Prof. David Suzuki criticises Economists for their upholding and infatuation with the benchmark of success being “Growth”, arguing, “what is wrong with holding steady”, because everything, even Earth’s capacity to accommodate humans, has a bursting point.

9.      Comedian, Steve Martin, has developed a debt reduction programme for people with too much debt, it is called "Don’t Buy Stuff You Cannot Afford"  because it doesn't matter how compelling the advertising that you simply can't do without it.

10.    R.F. Kennedy  “We will find neither national purpose nor personal satisfaction in an endless amassing of worldly goods. We cannot measure national achievements by GDP, since GDP includes air pollution, cigarette advertisement and ambulances to clear our highways after carnage. It counts special locks for our doors and jails for people who break them. GDP includes destruction of redwoods and of Lake Superior. GDP grows with the production of napalm and nuclear warheads. It does not include the health of our families, the quality of their education, it is indifferent to the safety of our streets... In short, GDP measures everything except what makes life worthwhile.”

1. to 7. above offer various observations ranging from a noble savage to eminent economists, sociologists and a comedian which confluence that Economic Materialism has material Escalating Fallout whereupon too many of our Brownfield Infrastructure troops are too soft, and/or too dependant of government handouts, to survive the battles of modern life and Contribute To Society.

 

The YELP Holistic First Business Plan applies Adverse Effect And Cause Logic to pin-point the Causes and identify which of these Causes can be treated with a remedy, YELP explained in the YELP Holistic First Business Plan, which provides Pilot Goals, Forecasts and Predictions which 'inter alia' create a stronger Sense Of Community Spirit, meaning, contentment and happiness by assisting Interested Adults reprioritise what will assist them handle the pressures of modern life and Contribute To Society.