First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

"Swap It, Don't Stop It" means the Australian Government's response report "TAKING PREVENTATIVE ACTION - A response to Australia: the healthiest country by 2020 - THE REPORT OF THE NATIONAL PREVENTATIVE HEALTH TASKFORCE" released in May 2010 announced its National Partnership Agreement on Preventive Health will expend an additional -

A.        $59m to extend the reach of the social marketing 'Measure Up'  Mass Media Campaign for an additional four years:
            *        $41m allocated to national level activities; and
            *        $18m provided to the states and territories for local level complementary activities.

            and

B.        $12.8m over four years to implement in up to 190 government primary  schools the Stephanie Alexander Kitchen Garden National Program "...which uses the school setting to encourage healthy eating".

The afore-mentioned Australian Government's response report noted that "Following research and evaluation of the first phase of the campaign, the next phase of the national Measure Up campaign will focus on reaching at risk groups and providing messages on ‘how’ to increase physical activity and eat a healthier diet to achieve more permanent behaviour change." - explained in Measure up campaign. 

Alas, the subsequent Swap It, Don't Stop It campaign -

*        does not alert viewers to any explicit community-based programme, nor access to a key service or products to persuade and assist motivated individuals to implement the campaign message as deemed necessary for the success of any Mass Media Campaign in the Lancet report "Use of mass media campaigns to change health behaviour"; 

*        the message of "swapping eating to excess" and "swapping sedentary behaviour" is too obtuse for the targeted high risks groups; and  

*        fails to provide messages of ‘how’ to increase physical activity and ‘how’ to eat a Healthy Diet which is what a massive $59m funding was approved for.