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Example 5 -
American Express Low Rate Credit Card 
The below webpage provides a 
calculator to determine savings from opening a
American Express Low Rate Credit Card.   
It calculates a saving of $471.97 after 6 months based on a 
'Transfer Balance' of $6,083 on your existing credit card/s @ 0.99% p.a. if your current interest rate is 17% p.a. 
 
					The maximum 'Balance Transfer' that you can be approved is 
$7,500 or 50% of your approved 
Credit Limit whichever is less.  A credit plan 
establishment fee of 1% of the approved 'Balance Transfer' amount is charged 
(eg. a 'Transfer Balance' of  $6,083 incurs a credit plan establishment fee 
of $60.83). 
After the 6 months, any o/s 'Balance Transfer' amount is 
charged @ 11.99% p.a, as are 
Purchases.   
The below large print fails to inform that the - 
(i)         afore-mentioned $471.97 savings 
after 6 months is predicated upon not making any Purchases during the 
initial 6 months.  Hidden in the fine print under
 
CALCULATOR ASSUMPTIONS  is: 
You don't make any 
			purchases on your card until the promotional period ends or the 
			balance transfer is paid in full, which is 
the fundamental purpose of applying for a Credit Card.
 
(ii)       
Interest free days do not 
apply if you do not pay your Closing Balance (which includes any outstanding 
balance transfers, cash advances, purchases and fees) in full by the due date 
each month. 
  
   
 Below is 
		the above 'fine print' in large print with vital information highlighted 
		in yellow background
			
				
					
					CALCULATOR ASSUMPTIONS  
					A credit plan 
					establishment fee (1% of approved balance transfer amount) 
					is charged on the American Express Card.
					You don’t make any other purchases or incur any other fees 
					for the duration of the promotional period.
 Any annual Card fee is excluded from this calculation.
 The interest rate applying to your non-American Express 
					credit card (from which your balance is transferring) will 
					not change.
 You pay the minimum repayment of 2.5% of the outstanding 
					balance or $30 (whichever is higher) at the end of each 
					month.
 ‘Your savings’ is based on interest saved on the balance 
					transfer only. Interest is calculated assuming there are 30 
					days in each month.
 The payment due date is assumed to be 30 days after the 
					statement issue date.
 When there is no interest savings or a negative interest 
					saving after the six month period the calculator will 
					display $0.00.
 
				
				
					To save 
					time before you apply for your American Express Card, it's 
					best to make sure you can say yes to the following:  
						I am aged over 18 I am an Australian citizen or permanent resident or 
						hold a current Business Long Stay Visa (Subclass 457) 
						I have a personal gross (pre-tax) annual income of 
						$40,000 or more I have no history of bad debt or payment default 
						And if self employed, I have been trading for at 
						least 18 months or 12 months if I hold an existing 
						American Express issued Card						 
						 If you can 
					say yes, go ahead. Your application takes less than 10 
					minutes and we may be able to give you a response in less 
					than 60 seconds - so apply now.  
					American Express credit approval 
					criteria apply. Subject to Terms and Conditions. Fees and 
					charges apply. All Interest Rates are quoted as an Annual 
					Percentage Rate. All information is correct as at 17 
					December 2014 and is subject to change. This offer is only 
					available to those who reside in Australia. Cards are 
					offered, issued and administered by American Express 
					Australia Limited (ABN 92 108 952 085). Australian Credit 
					Licence No.291313.  *Balance 
					transfers are only available to new applicants who apply 
					online or by phone by 31 March 2015 and are approved. 
					A one off 1% credit plan establishment fee applies. The 
					maximum balance transfer that you can be approved for is 
					$7,500 or 50% of your approved credit limit whichever is 
					less. Existing Card Members are not eligible for this 
					offer. Card Members who currently hold or who have 
					previously held any other Card product offered by American 
					Express Australia Limited are ineligible for this offer. The 
					balance transferred will be eligible for the promotional 
					interest rate for a six-month period from approval, at which 
					point any remaining balance transfer balance will revert to 
					the standard rate of interest at that time. The credit plan 
					establishment fee attracts the standard rate of interest.
					Interest free days 
					do not apply if you do not pay your Closing Balance (which 
					includes any outstanding balance transfers, cash advances, 
					purchases and fees) in full by the due date each month. We 
					reserve the right to withdraw this offer if your account is 
					not in good standing or we become aware of any adverse 
					credit information. Click 
					
					here 
					for full Balance Transfer terms and conditions.  
						
						Interest rates, fees and 
						charges apply. All interest rates are quoted as an 
						Annual Percentage Rate. All information, including fees, 
						charges and interest rates are correct as at 17 December 
						2014 and are subject to change. This interest rate does 
						not apply for Cash Advances and fees relating to Cash 
						Advance. Offer only available to new American Express Card 
						Members who apply by 31 March 2015, and are approved. 
						Card Members who wish to convert their existing American 
						Express account to the Low Rate Credit Card from 
						American Express will not be eligible for the offer. 
						There is no annual fee for up to 4 Supplementary Cards. 
						This offer excludes existing or previous Card Members 
						who have held any American Express Card in the last 12 
						months. Supplementary Credit Card Members must be over 18 
						years of age. You will be liable for all Supplementary 
						Credit Card spending.  
Balance Transfer Terms and 
Conditions 
	
		
			
				
					
						
							
								
									
										
											 TERMS AND CONDITIONS
											
											
												Please click here to read the Key Facts Sheet  for this 
												Credit Card. 
												American Express credit approval 
												criteria apply. Subject to Terms 
												and Conditions. Fees and charges 
												apply. All Interest Rates are 
												quoted as an Annual Percentage 
												Rate. All information is correct 
												as at 1 January 2015 and is 
												subject to change. This offer is 
												only available to those who 
												reside in Australia. Cards are 
												offered, issued and administered 
												by American Express Australia 
												Limited (ABN 92 108 952 085), 
												Australian Credit Licence No. 
												291313. 
 1. Interest rates, fees and 
												charges apply. All interest 
												rates are quoted as an Annual 
												Percentage Rate. All 
												information, including fees, 
												charges and interest rates are 
												correct as at 1 January 2015 and 
												are subject to change. This 
												interest rate does not apply for 
												Cash Advances and fees relating 
												to Cash Advance.
 
 2. Balance transfers are only 
												available to new applicants who 
												apply online or by phone by 31 
												March 2015 and are approved.
												
												A one off 1% credit plan 
												establishment fee applies.
												
												The maximum balance transfer 
												that you can be approved for is 
												$7,500 or 50% of your approved 
												credit limit whichever is less.
												This offer is available 
												to new customers. Card Members 
												who currently hold or who have 
												previously held any other Card 
												product offered by American 
												Express Australia Limited in the 
												preceding 60 day period are 
												ineligible for this offer. 
												Balances may not be transferred 
												from another American Express 
												Credit Card or American Express 
												Business Credit card. The 
												balance transferred will be 
												eligible for the promotional 
												interest rate for a six-month 
												period from approval, at which 
												point any remaining balance 
												transfer balance will revert to 
												the standard rate of interest at 
												that time. The credit plan 
												establishment fee attracts the 
												standard rate of interest. 
												Interest free days do not apply 
												if you do not pay your Closing 
												Balance (which includes any 
												outstanding balance transfers, 
												cash advances, purchases and 
												fees) in full by the due date 
												each month. We reserve the right 
												to withdraw this offer if your 
												account is not in good standing 
												or we become aware of any 
												adverse credit information. 
												Click
												
												here for full Balance 
												Transfer terms and conditions.
 
 3. The Credit Card gives you up 
												to 55 days interest free on 
												purchases, depending on when you 
												make a purchase, when your 
												statement is issued, whether you 
												have obtained a balance transfer 
												and whether or not you are 
												carrying forward a balance on 
												your account from the previous 
												statement period.
												
												This interest free period is not 
												applicable where you are 
												carrying forward a balance on 
												your account from the previous 
												statement period.
 
 4. Offer only available to new 
												American Express Card Members 
												who apply by 31 March 2015, and 
												are approved. Card Members who 
												wish to convert their existing 
												American Express account to the 
												Low Rate Credit Card from 
												American Express will not be 
												eligible for the offer. There is 
												no annual fee for up to 4 
												Supplementary Cards. This offer 
												excludes existing or previous 
												Card Members who have held any 
												American Express Card in the 
												last 12 months.
 
 5. Supplementary Credit Card 
												Members must be over 18 years of 
												age. You will be liable for all 
												Supplementary Credit Card 
												spending.
 
 6. The Low Rate Credit Card from 
												American Express Insurances are 
												underwritten by ACE Insurance 
												Limited (ABN 23 001 642 020, 
												AFSL No. 239687) (ACE) and are 
												subject to the terms, conditions 
												and exclusions contained in the 
												Low Rate Credit Card from 
												American Express Insurances 
												policy of insurance between 
												American Express Australia 
												Limited (ABN 92 108 952 085, 
												AFSL No. 291313) and ACE. This 
												website does not take into 
												account your objectives, 
												financial situation or needs. It 
												is important for you to read the 
												Product Disclosure Statement 
												available
												
												here and consider the 
												appropriateness of that 
												insurance in relation to your 
												individual requirements.
 
 7. Provided that you notify us 
												immediately upon discovery of 
												any fraudulent transactions and 
												you have complied with your Card 
												Conditions, you will not be held 
												liable for any unauthorised 
												charges.
 
 8. If your Credit Card is lost 
												or stolen, you must report it 
												immediately. You can call 
												American Express 24 hours a day. 
												In Australia, call us on 1300 
												363 687. If you are overseas, 
												report your lost or stolen Card 
												to the nearest American Express 
												Travel Service or Representative 
												Office. Once you have notified 
												us, you are not liable for any 
												unauthorised charges.
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