After 7-Eleven, the Commonwealth Bank and
Caltex, Gold Walkley award-winning journo Adele Ferguson is working
with the ABC again.
Public companies should be a shaking in their boots after
learning through Crikey today
that multi-award-winning Fairfax journalist, Adele Ferguson, has signed up with Four Corners to
do another story on an ASX200 company. It is scheduled to go to air mid-year.
Ferguson is being coy about the identity of the company, only
telling Crikey yesterday
it is not one of the big four banks.
Whilst conservative politicians such as Tony Abbott, Eric Abetz
and Barnaby Joyce are banging on about the harmless Facebook musings of
part-time ABC presenter Yassmin Abdel-Magied (see last night’s strong Media
Watchcritique of that), they’d do better pushing a line that Aunty was
“anti-business”.
For instance, Four Corners has
intensified its focus on corporate Australia in recent times with
these nine stories over the past year all putting business practices under
the microscope:
-
“Cracking the code — what Facebook really knows
about you” — April
2017
-
“Crown Confidential – Packer’s Losing Hand” — March
2017
-
“Swallowing it” — Feb
2017
-
“Big Fish” — October
2016
-
“Milked dry” — August
2016
-
“The baby business” — May
2016
-
“Money and influence” — May
2016
-
“Supplements and safety” — May
2016
-
“The Panama Papers” — April
2016
But it has been these three potent Adele Ferguson pieces for Four
Corners that have had the biggest impact:
The CBA
piece in 2014 deservedly collected the Gold Walkley and has triggered
persistent calls for a banking royal commission, an increase in ASIC’s budget
and strong interventions from senators, including a specific Senate inquiry that
called bank bosses as witnesses.
In terms of financial impact, you could argue that Ferguson’s
7-Eleven expose was even more potent.
Only yesterday, Caltex
announced to the ASX that it had axed 19 franchisees and was investing $20
million in providing back pay to current and former staff.
This was triggered by a Ferguson
investigation for Fairfax that followed her earlier award winning Four Corners hit
on 7-Eleven, which has so far triggered a staggering $90 million in wage
compensation payments.
So how did Ferguson come to be the go-to journalist for corporate
whistleblowers? One explanation might be her 2012 unauthorised biography of Gina
Rinehart, which sold about 35,000 copies and triggered a legal assault from
Rinehart, who wanted to know who her sources were.
Fairfax, Ferguson and publisher Pan Macmillan were all resolute
in resisting Rinehart’s legal assault and the mining heiress eventually
lost badly in courtwhen ordered to fork out substantially for the costs of
all parties.
This experience in taking on a litigious billionaire and
resolutely protecting the identity of sources had the effect of encouraging
other sources to come forward. It sent a message that Ferguson could be trusted
and would tell the whistleblower’s story with credibility and power.
Then, once you win a Gold Walkley for Four Corners,
the halo effect really kicks in, and you even find yourself beating back
whistleblowers, despite Australia’s woeful whistleblower protection regime,
which doesn’t provide any protection to former staff, contractors or service
providers such as auditors.
It will be interesting to see whether Ferguson can maintain the
extremely lofty standard she has set when her fourth Four
Corners story goes to air in a few weeks. No doubt, insider whistleblowers
will be a key part of the equation.
Stephen Mayne will interview Adele Ferguson at the monthly Australian
Shareholders’ Association investor hour from noon tomorrow at the Telstra
Conference Centre, 242 Exhibition Street, Melbourne. Entry is $15 for
non-members. ASX200 lawyers, dodgy financial planners, ASIC staffers,
whistleblowers, Gina Rinehart and anyone else are all welcome to attend.
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