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Evaluation of Australian TravelSmart Projects in the ACT, South Australia,
Queensland, Victoria and Western Australia: 2001–2005
For the Australian Greenhouse Office
Department of the Environment and Heritage
INTRODUCTION 4
About the evaluations covered in this report
................................................................4
Evaluating
TravelSmart....................................................................................................4
General findings
...............................................................................................................5
The 5
HOUSEHOLDS 7
Reports provided
.............................................................................................................7
Summary of
achievements..............................................................................................7
Perth (6 projects, October 2000 to March 2004) 8
Melbourne (Alemein line, 2003) 10
Brisbane (May–November 2001) 10
Brisbane, Redlands (2005) 11
Adelaide (October 2002) 12
Canberra, ‘Way to Go’ pilot (September–November 2001) 13
Canberra, ‘Households on the Move’ pilot (2004) 14
Sustaining voluntary changes in household travel behaviour
...................................16
On-going South Perth monitoring 16
Cambridge bus patronage 17
Reductions in VKT and CO2
emissions........................................................................17
Other
benefits.................................................................................................................18
Methods used in household
projects...........................................................................19
Socialdata (Perth, Brisbane, Melbourne) 19
PBA International’s ‘Personalised Marketing’ (ACT ‘Way to Go’ pilot) 20
Steer Davis Gleave’s voluntary behaviour change
(ACT ‘Households on the Move’ pilot) 22
What appears to engage households in TravelSmart 23
WORKPLACES 25
Reports provided
...........................................................................................................25
Summary of
achievements............................................................................................26
Changes in work travel
behaviour................................................................................26
Queensland (2001–2003) 26
Three Queensland workplaces and destinations 27
Western Australia—four workplaces 29
Western Australia—Effectiveness of Green Transport Plans (2004) 33
ACT: Travel behaviour change pilot (2002) 34
Victoria—Monash University (2003) 35
Monash University (2004) 37
Victoria—The Alfred Hospital (2003) 39
Methods in workplace projects
....................................................................................42
Organisational and management support 42
Selecting workplaces where alternatives are achievable 43
Infrastructure 43
Personal engagement 43
Packs 44
Collection of packs 45
Relationship between usefulness and behaviour change
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