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5 Ronald Ave, Harbord NSW 0412 045.224
(02) 9114.6689 12 November 2007
Mr. Warwick Anderson Chief Executive Officer National Health & Medical Research Council of Australia GPO
Box 1421
Dear Mr. Anderson Business Plan for NSW Department of Health or another Health Agency to - I. implement a 12 month Pilot in NSW of a Youthful Exuberance Lifestyle Programme ("YELP") to achieve a Critical Mass of >5,000 new Participants in 14 Recreational Exercise Activities presently provided by +900 existing district recreational exercise groups; and II. conduct a 9 months Research Programme (within the Pilot) in NSW to measure the Hypothesis' scope to materially reduce Seven Problems which presently costs Australia over $100 billion annually 1. Snapshot of this invitation letter to reduce Seven Problems which afflict the Western World: The Business Plan for a Youthful Exuberance Lifestyle Programme ("YELP") -
●
is prepared by the
Writer who is an early retiree Commonwealth Bank Infrastructure Banker with a lifetime in voluntary sports administration who
- ● is not submitted by an Administering Institution, as the Writer seeks to work with/for NSW Department of Health on the Pilot and Research Programme explained herein. ● is prepared in accord with NHMRC's "Meeting Tomorrow’s Health Challenges". ● applies a robust Cause and Effect Logic. ● is developed using the transparent project finance planning, process, structure and development disciplines employed by investment banks to attract debt and equity investors for new +$1b Greenfield infrastructure projects. ● is provided on the enclosed CD ROM which automatically opens this letter (in duplicate) in approx 150 pages with over 3,500 URLs to more than 200 Defined Terms and 40+ Section Titles which ensure clarity/certainty and enables analysis of statements made therein. A further copy of this letter, Attachment, Business Plan cover pages and CD ROM will be posted separate to NHMRC a day later. The Writer of the Business Plan has - a) summarised both NSW State Health and Federal Health and Ageing's strategic plans, with particular focus on both Government's separate policies to encourage a healthy lifestyle, and b) identified how YELP can materially assist both Government's tiers of health strategies. The Writer seeks assistance from NHMRC to -
(i)
source - b) an Industry Group which is particularly exposed to stress, such as NSW Nurses Federation, to provide 25 of the 50 Volunteers; and c) 25 further Volunteers from amongst the Disadvantaged for the Research Programme by liaising with parties noted in Section 16(c) of the Business Plan; and (ii) fund $2,210,500 to conduct, pursuant to the Pilot Budget for the Business Plan, the -
Provided the Pilot achieves the Pilot Goals, Forecasts and Predictions and the Research Programme achieves the Research Programme Forecast Results (ie. that the Hypothesis cost-effectively reduces the Seven Problems), and upon satisfying all the Conditions Precedent to Propagation to all other Australian States, then utilise Three Low Cost Propagation Initiatives to successfully Propagate YELP (from 1 July 2009 to states beyond NSW) to enable a further 20,000 Australians (by end-2010) to implement Positive Lifestyle Changes into their Lifestyle Behaviour to Change Social Values, thereby reduce the Seven Problems.
2. Business Plan is in accord with "Meeting Tomorrow’s Health Challenges" Your "Meeting Tomorrow’s Health Challenges" publication of April 2007 notes that NHMRC's new Strategic Plan includes: 1. "........ and to stimulate the creation of new industries........" 2. "........ we understand the influence of the social and physical environment on health much better....." 3. "..........an even bigger challenge, is to ensure that new knowledge is captured for the benefit of health, through new diagnostics, new products, new therapies, evidence informed policy development, and evidence based best practice in care delivery......" 3. Marshalling 20 seasoned sports supervisors who have given a lifetime to voluntary sports administration for the 12 months Pilot in NSW By marshalling the enthusiasm, dedication, proven track-record, networking and professional indemnity liability risk management acumen of seasoned sports supervisors who have given a lifetime to voluntary sports administration (known as Ten Sports Administration Attributes), 20 Recreational Exercise Consultants (who are around retirement age) to work in a 12 months Pilot in NSW of YELP, a very low cost "new industry" can be "created" and fostered within a social and physical environment deploying new products, new therapies, which utilises evidence informed policy development, and evidence based best practice in care delivery......". YELP will enable the below two groups of Interested Adults to contact a Recreational Exercise Consultant to Supervise or Refer each Interested Adult commence one of 14 Recreational Exercise Activities during the Pilot - A. GPs Patients who are - (a) experiencing lethargy, anxiety, Depression; or (b) suffering Obesity and probably correlated Type 2 diabetes mellitus; or (c) using excessive Recreational Drug Use; and B. other Adult Enquirers. During the Pilot, Interested Adults may commence one of 8 Rigorous Recreational Exercise Activities and 6 Moderate Recreational Exercise Activities presently available at 900 existing local District Recreational Exercise Groups across NSW which incorporates a Common Bond Support Group ie. akin to playing outdoors with your mates as most of us did as kids - the genesis of many a local support network: The YELP Business Plan - (a.) has adopted the Youthful Exuberance Theme as its catchphrase in order to instil confidence within Interested Adults that they are capable of incorporating outdoor exercising in their Lifestyle Behaviour because they inquisitively explored the great outdoors years ago with childhood mates. (b.) forecasts that many Interested Adults, upon commencing a Rigorous Recreational Exercise Activity, will re-ignite Youthful Exuberance to implement Positive Lifestyle Changes into their Lifestyle Behaviour which Change Social Values. The Pilot group of 20 Recreational Exercise Consultants would - (I) need to achieve Accredited Benchmarks approved by NSW Department of Health as Recreational Exercise Consultants for a max of 5 years employment, contingent upon the 12 month Pilot achieving the Pilot Goals, Forecasts and Predictions within the Pilot Budget and the Research Programme Forecast Results; and
(II)
utilise
Ten Sport Administration
Attributes to
Supervise
Interested Adults across NSW to commence a
Recreational Exercise Activity in one of
900+
existing district recreational exercise groups
which incorporate a
Common Bond Support Group with a
Social Theme, made up
of:
Below is a break-up of the existing +900 district recreational exercise groups and clubs which presently provide 8 Rigorous Recreational Exercise Activities in NSW that the 20 Recreational Exercise Consultants would Supervise Interested Adults to commence during the 12 months Pilot in NSW from 1 April 2008 to 31 March 2009:
The 6 Moderate Recreational Exercise Activities which the Pilot group of 20 Recreational Exercise Consultants would also assist less mobile/older Interested Adults to commence are: Lap Swimming up to 400m, Lawn Bowls, a 1 hour Pilates class, Social Dancing, Walking up to 5km and 1 hour Yoga class.
YELP Website would utilise e-Learning, e-Training and e-Research Techniques to materially reduce data dissemination, collection and analysis costs. The Business Plan includes within the 12 month Pilot a 9 month Research Programme -
(A) to measure the Hypothesis' scope to reduce the Seven Problems: (B) will involve 50 Volunteers (presently experiencing lethargy/anxiety/Depression, and/or Obesity/diabetes, and/or excessively using Recreational Drugs, either Abled or Disabled) both from the advantaged and Disadvantaged socio-economic divides, where the Research Programme Team will Evaluate Lifestyle Behaviour Of Each Volunteer whereupon the 50 Volunteers will complete 4 Hypothesis Test Reports to enable the Research Programme Team produce Two Research Programme Progress Reports which measure/quantify, using Purpose Built Quant Modelling Software, the scope of the Hypothesis to materially reduce the Seven Problems; and (C) which explicitly targets the Disadvantaged in lower socio-economic regions of NSW. 4. Goals, Forecasts and Predictions The Pilot Goals, Forecasts and Predictions and the Research Programme Forecast Results predict that YELP will cost-effectively - I. reduce Obesity and Type 2 diabetes by improved Personal Health And Fitness induced by Interested Adults wanting to improve performance in their local District Recreational Exercise Group; II. Reduce Carbon Emissions due to diminished Economic Materialism from Participants Changing Social Values; III. reduce Burgeoning Baby Boomer Fiscal Costs (medical prescriptions, aged care and aged pensions falling upon reducing tax payer pool) by increasing Personal Health And Fitness which increase energy levels, cognitive skills, physical performance and create a less medications reliant mindset which Extends Labour Force Participation and maximises tax revenue; IV. reduce the Social Cost of Recreational Drug Use in Australia due to Participants wanting a clear mind to maximise performance in their local District Rigorous Recreational Exercise Group; V. narrow the Generation Gap between parents and teenage kids due to increased Family Unit Cohesion through parents rekindling Youthful Exuberance to become passionate about a Rigorous Recreational Exercise Activity, akin to playing in the great outdoors with their mates which teenage siblings can relate to; VI. improve Coping Skills to Empower Adults To Better Control Their Stress Responses by rekindling Youthful Exuberance to succeed in new, Challenging, physical environs in their District Recreational Exercise Group amidst a Common Bond Support Group which hardens resolve, improves self-confidence and raises aspirations/contentment; and VII. increase productivity and higher QOL for some of the one in 5 Disabled Australians, enabling a reduced fiscal burden. The Writer has cycled various tandems as a Pilot for 7 different vision impaired cyclists, some with other Disabilities.
A successful Pilot is predicated upon sourcing 20 Recreational Exercise Consultants in NSW who each possess Ten Sport Administration Attributes. Through his networking across some of the 8 Rigorous Recreational Exercise Activities, the Writer knows several contemporaries who 'inter alia' possess an infectious enthusiasm for the benefits of regular, rigorous, Challenging exercise and have expended at least 10 years of giving to their local community in an unpaid capacity by successfully encouraging >100 adults to the joys of a regular Rigorous Recreational Exercise Activity. Contemporaries that the Writer knows similarly know other volunteer sports administrators with unbridled passion to promote their chosen sport. These seasoned adults are highly proficient salesmen because they believe in the product that they have been selling to fellow Australians for many years. They rarely take the foot off the pedal because of the satisfaction they derive in evidencing others enhance their QOL within a Common Bond Support Group. Hence, the Writer is able to source some or all of the 20 Recreational Exercise Consultants in NSW for the 12 months Pilot who each - (i) possess the Ten Sport Administration Attributes, in particular each has +10 years administration experience in at least one of the 8 Rigorous Recreational Exercise Activities; and (ii) is familiar with the Training Procedures for the remaining Rigorous Recreational Exercise Activities. Doubtless NSW Department of Health would be aware of many other seasoned sports administrators who possess the Ten Sport Administration Attributes. 5. Pilot Budget The Pilot Budget for the 12 months Pilot of YELP which includes the 9 months Research Programme is $2,404,285. 6. YELP can be Propagated across Australia from 1 July 2009 Upon achieving the Critical Mass in Pilot Goals, Forecasts and Predictions of 5,000 new Participants in NSW at the end of the 12 months Pilot, and after successfully proving from the 9 months Research Programme that the Hypothesis materially reduces the Seven Problems, Propagate YELP across Australia enabling an additional 20,000 Interested Adults to implement Positive Lifestyle Changes to Materially Alter Lifestyle by end-2010 at very low material costs by utilising Three Low Cost Propagation Initiatives. RTV Promotion at the end of the 12 months Pilot of a handful of the Abled and Disabled Interested Adults (from the forecast Critical Mass of 5,000 NSW Interested Adults) who are pleased that they Materially Altered Lifestyle is more beneficial than the perpetuation of footage (in news clips etc.) of Australians which are obese and lacking purpose; such footage condones negligent Lifestyle Behaviour which is prevalent in Australia. As forecast in Forecast Number Of Recreation Exercise Consultants as at end-2010 the Three Low Cost Propagation Initiatives will largely render obsolete hands-on encouragement and assistance that Recreational Exercise Consultants will critically provide during the 12 months Pilot to build-up the Critical Mass and test the Hypothesis. 7. The Writer has researched both tiers of Government strategic plans, with particular focus on their policies to encourage a healthy lifestyle Annexure C of the Business Plan - I. opines on the separate future strategic plans and websites of NSW Department of Health and Federal Department of Health and Ageing regarding promoting healthy lifestyles; II. notes that both tiers of Government are committed to treating the cause of good health which is cheaper/than Government meeting the cost of negligent health, such fiscal expenditure represents Capex to increase Cashflow; and III. identifies that YELP can materially cost-effectively benefit both strategies by addressing one explicit policy within each Government tier's health strategy contains, as now explained: I. opines on, amongst other NSW Department of Health's releases, A New Direction for NSW Department of Health - STRATEGIC PLAN TOWARDS 2010, by positing that reducing "risk factors such as smoking, obesity, risky alcohol use and stress" and increasing "protective factors such as good nutrition, physical activity, healthy environments and supportive relationships" (asserted in the above NSW Dept of Health strategy) are NOT reliant upon all of "strong will and sustained action by individuals, families, communities and governments" for a material number of adults afflicted with one or more of the abode risk factors; and II. asserts that relying on the Traditional Role of Government, Government is able to address the above "risk factors" and "protective factors" by implementing "B." of Annexure C(i)(a), which does not require the collective "strong will and sustained action by (all of) individuals, families, communities and governments" and can be completed for a relative pittance due to - i. substantive economies that e-Learning / e-Techniques enable; and ii. the roll-out plan has been prepared by a seasoned sports administrator who has project finance infrastructure, financial modelling and I.T. skills. I. notes that Federal Department of Health & Ageing's Focus on Prevention 'inter alia' equips GPs with Lifescripts Kits, including Motivational Interviewing Skills, to treat Five Lifestyle Risk Factors For Chronic Diseases; and II. contend that the 'Principle of Comparative Advantage' supports GPs referring interested GP's Patients with any of Five Lifestyle Risk Factors For Chronic Disease to a Recreational Exercise Consultant to implement the below Final Three Stages of Lifescripts' Five Basic ‘Stages of Change’ because GP's don't have requisite time and most GP's don't have the Supervision skills - ipso facto it is not cost-effective for GPs to action the following 3 stages:
3. Decide and prepare to make a change (determination/preparation) Section 4.(a) elaborates on II. immediately above.
8.
Provide "locally available"
Product to
- Following the 3rd Propagation Phase, it is necessary to implement the 4th Phase by providing appealing "locally available" Product to - A. enthuse Participants to take on new Challenging events in keeping with the Hypothesis; B. motivate continuation of their Recreational Exercise Activity and enjoy the associated benefits; C. avoid the above-mentioned 5th Stage of "Over time, attempts to maintain the new behaviour occur (maintenance)"; and D. D. reduce dependence on air travel for holidays by providing stimulating locally available exercise competition. The Writer has prepared a separate Information Memorandum for an annual competition in each Australian state for dedicated cyclists which is a natural extension of this Business Plan for Participants in three Rigorous Recreational Exercise Activities which all involve cycling. In an era where bicycles continue to out sell motor cars, a locally available annual Challenging competition will motivate tens of thousands of Participants across Australia to aspire to compete in an Annual King of the Mountain Challenge Series in each state capital involving (very low risk) individual time-trails up majestic, verdant climbs on the perimeter of Sydney at weekends on lower traffic roads, where the winner of each 'Age Division Category', both 'Male' and 'Female', is awarded a converted King of the Mountain Polka Dot Jersey and 'King of the Mountain Trophy' which hundreds of enthusiastic 'KOM Climbers' would train diligently to win to recognise being the fastest 'KOM Climber' in their 'Age Division' in their state. Mindful of the 5th Stage "5.Over time, attempts to maintain the new behaviour occur (maintenance)." of the Five Basic ‘Stages of Change’ and Government's earnest commitment to encourage healthy Lifestyle Behaviour, merit exists in the 'State Health Department' awarding the above-mentioned 'KOM Polka Dot Jersey' and 'Trophy' to 'Age Division Winners', both 'Male' and 'Female', Abled and Disabled, at each of the 7 state Annual King of the Mountain Challenge Series. What better way for 'State Health Department' to display their focus on encouraging a healthy Lifestyle Behaviour. The Writer is able to prepare similar Information Memoranda for new annual motivational contests for the remaining Rigorous Recreation Exercise Activities. The Writer cycles in Nevada, California and Colorado in July/August each year with U.S. friends who live in those states. Some of them compete in the Summer National Senior Games which cover 18 different sports for Seniors to compete. Not unsurprisingly, the U.S. Senior Games provides a lot of useful market intelligence to provide and enhance interesting recreational exercise products within a Common Bond Support Group with a Social Theme. 9. Quantifying the cost-benefit of the Hypothesis using Purpose Built Quant Modelling Software and a Base Case Financial Model to determine economic cost-benefit Cashflow and Capex are fundamental coordinates to lending to, or investing equity in, a Greenfield or Brownfield project. YELP is akin to a Brownfield infrastructure project because the Human Brownfield Infrastructure is already built. Many of the human infrastructure presently have low, Nil or negative productivity and require Capex to improve productivity and achieve Seven Benefits Of Materially Altered Lifestyle. The cost of the Pilot, incl the Research Programme, is Capex. The Research Programme is to test whether further Capex will be money well spent on the Human Brownfield Infrastructure, meaning whether Propagating YELP will improve Australia's Cashflow of its Human Brownfield Infrastructure by - * reducing fiscal costs ostensibly treating the effects of the Seven Problems; and * increasing productivity, incl income tax contributions by Extending Labour Force Participation. Results of the initial three of the Four Hypothesis Test Reports would feed into Purpose Built Quant Modelling Software to measure the effect of the Hypothesis on the 50 Volunteers which is paramount to any recommendation to the Health Agency (from the Research Programme Team and the Head Consultant) to Propagate YELP. Results from Purpose Built Quant Modelling Software would be extrapolated into the Base Case Financial Model to forecast the Economic Return On Capex and change in Cashflow resulting from fiscal allocations for Capex on Human Brownfield Infrastructure from Propagation directed at the Target Market and Target Age Groups for Rigorous and Moderate Recreational Exercise Activities to achieve 20,000 additional Participants across Australia by end 2010.
Section 16(g) explains a vital precedent for YELP, namely a "Marathon Challenge" 'Case Study' of 13 interested adults with varying ailments (from AIDS, Type 1 Diabetes, Depression, divorce, Obesity and post-fatality trauma) who accepted a Challenging invitation from a team of 'Clinicians', 'Sports Therapists' and a Public Broadcasting Station to tackle a rigorous recreational exercise activity, namely to run the 42km 2007 Boston Marathon in 9 months. Marathon Challenge proves, in 'inter alia' 'Power of positive thinking' and Section 16.(j)(ii) that the Hypothesis reduces the Seven Problems, in particular that the Hypothesis can Empower Adults To Better Control Their Stress Responses. 10. Postscript Section 7 above attests that the Business Plan has researched NSW Department of Health and Federal Department of Health and Ageing's strategic plans, incl explicit policies to encourage a healthy lifestyle. The Writer has not spoken to anyone in either department or written to either department. This letter is the first communication for assistance with implementing the 4 P's of Project Development. The Writer sent this letter to NHMRC, and not NSW Department of Health, because the Business Plan involves a Pilot and Research Programme with the goal to Propagate to each Australian state should the Base Case Financial Model and End Of Research Programme Progress Report confirm the results predicted in the Business Plan. The Attachment provides a summary of the Section Titles in this Business Plan. 11. Summary This invitation letter seeks assistance from NHMRC to - (i) discuss with NSW Department of Health the merit of this Business Plan to reduce Seven Problems which all impact health;
(ii) source for the 9 months Research Programme - (ii) fund $2,210,500 to conduct the -
Schedule of Subsequent Correspondence.
Yours sincerely
Phil Johnston |
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