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Attachment

Summary of the Section Titles and Annexures in this Business Plan.

Click on "Business Plan for a Youthful Exuberance Lifestyle Programme ("YELP")" which -

*        provides in Annexure A "Defined Terms" used in this Business Plan;

*        provides in Section 1 a snapshot under the fundamental coordinates of "What?  When?  Where?  Why?  How?  and  How Much?".

*        lists in Section 2 and looks more closely in Section 3 at Seven Problems afflicting the Western World due to current Lifestyle Behaviour dominated by Economic Materialism which whilst providing a higher QOL for many inhabitants, also produces fall-out which society must manage;

*        asks in Section 4 should Australian health departments establish a Youthful Exuberance Lifestyle Programme to -

●       provide GPs Patients with a new "safe" option to ward off lethargy, anxiety, mild depression, obesity/Type 2 diabetes; and

            ●       enable other Adult Enquirers interested in Materially Altering Lifestyle, to

             source via a Youthful Exuberance Lifestyle Programme Website a Recreational Exercise Consultant who has satisfied Accreditation Benchmarks to join a local District Recreational Exercise Group to introduce Positive Lifestyle Changes into their Lifestyle Behaviour which treat the Seven Problems.  Section 4.(c) commences analysis of the Causes of the Seven Problems.

*        looks at a second Cause of the Seven Problems in Section 5 namely Two Traditional Economic Influences which have promulgated Economic Materialism;

*        lists in Section 6 a third Cause, namely Five Guidance Influences over human beings in the Western World:

          *          Initial four influences are in the best interests of the individual

          *          5th Guidance Influence - the most powerful - is aimed at -

                         +         selling consumer goods; or
                         +         influencing political or religious allegiance

*        contends in Section 7 that Governments have a duty of care to invoke the Traditional Role of Government and initiate a 6th Guidance Influence namely YELP which -

 (I.)        proactively treats the cause of good health by assisting Interested Adults implement Positive Lifestyle Changes rather than reactively incurring the health costs from the effect of negligent health practices; and 

 (II.)       achieves Seven Benefits Of Materially Altered Lifestyle.

*        points out in Section 8 that the 'Federal Government' has recently implemented controls to address new problems in modern day society;

*        cites in Section 9 Nelson Mandela's quote that "Sport has the power to change the world.........."  and argues that Australia should use its Sports Mad reputation globally to implement a sports driven, Recreational Exercise Activity programme to dramatically shift Lifestyle Behaviour to address Global Warming as requested by the ninth session of the InterGovernmental Panel on Climate Change Working Group III in Bangkok in May 2007 which just jointly won the 2008 Nobel Peace Prize.

*        requests in Section 10 a 12 month Pilot in NSW of YELP to be sanctioned by NSW Department of Health which employs 20 Recreational Exercise Consultants who would -
+     Supervise Interested Adults into 8 Rigorous Recreational Exercise Activities; and
+     Refer other Interested Adults to local Organisers of 6 Moderate Recreational Exercise Activities,
for 14 Recreational Exercise Activities available across NSW at an existing +900 District Recreational Exercise Groups.

*        Section 11 points out that websites are a cost-effective delivery medium to -
(a)        promote sporting activities; and

            (b)        provide, via e-Training and e-Research Techniques, training material and monitor results.

*        Section 12 contends that employing early retirees who have a proven +20 year track-record in voluntary local sports administration who possess Ten Sport Administration Attributes as Recreational Exercise Consultants, will be highly cost-effective to health budgets, and provide an early transition to a 5 year career (max) to assist many Interested Adults introduce Positive Lifestyle Changes to Materially Alter Lifestyle.

*        Section 13 -

             (I)        forecasts that during the 12 months Pilot that in excess of -

                   *         3,000 NSW Adults will commence a Rigorous Recreational Exercise Activity; and

                   *         2,000 other NSW Adults will commence a Moderate Recreational Exercise Activity.

(II)        describes Three Low Cost Propagation Initiatives to Propagate the Youthful Exuberance Lifestyle Programme. 

*        Section 14 argues the rationale of a NSW Department of Health -

*           marshalling the Ten Sport Administration Attributes of proven volunteer sports administrators around retirement age via the Internet

*           to 'commoditise' an existing array of 14 independent sports into 14 inter-dependent Recreational Exercise Activities to assist Interested Adults to treat the Seven Problems.

*        Section 15 appraises marketing opportunities to promote YELP to enable 20 Recreational Exercise Consultants to secure >5,000 new Participants during the 12 months Pilot, including adopting an "Overdose Human Produced Drugs Only" slogan to position the 'Core Product' to Compete For Market Share "toe-to-toe" with other Recreational Drugs, rather than tacitly implying that all drugs are a No No.

*        Section 16 provides URLs to 11 aspects for testing the Hypothesis (during a 9 months Research Programme within the 12 months Pilot) to cost-effectively treat the Seven Problems.  Section 16(j) is a Case Study of 13 interested adults with varying ailments (from AIDS, Type 1 Diabetes, Depression, divorce, Obesity and post-fatality trauma) who accepted a Challenging invitation from a team of 'Clinicians', 'Sports Therapists' and a 'Public Broadcasting Station' to tackle a rigorous recreational exercise activity, namely to run in 9 months the 2007 Boston Marathon.

*        Section 17 notes the Pilot Budget in NSW which includes 9 months Research Programme, and covers 15 months from 1 January 2008 to 31 March 3009 inclusive, is $2,520,500 - as set out in worksheet "Summary" in spreadsheet Youthful Exuberance Lifestyle Programme Pilot Budget.xls.

*        Section 18 informs that the Head Consultant For Pilot and Research Programme is responsible to extrapolate from the Base Case Financial Model the Economic Return On Capex and change in Cashflow resulting from fiscal allocations for Capex on Human Brownfield Infrastructure from Propagation directed at the Target Market and Target Age Groups for Rigorous and Moderate Recreational Exercise Activities for 10,000 additional Participants across Australia by end 2010.

*        Section 19 lists conditions which must be achieved prior to Propagation of YELP to all other Australian States.

*         Annexure A  is Defined Terms used in this Business Plan

*         Annexure B is a Structure Diagram.

*         Annexure C reviews both NSW Department of Health strategic plan and Federal Department of Health and Ageing's strategic plan, particularly with regard to encouraging a healthy lifestyle.

*            Annexure D is SWOT Analysis - Strengths, Weaknesses, Opportunities and Weaknesses

*            Annexure E is Head Consultant's Conditions Precedent To The Pilot