Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis 

Target Market is +80,000 circa Australian Sporting Teams (organised Sporting Clubs, organised Health & Fitness Centres & non organised Recreational Exercise Groups) with a -
*         minimum of 12 Sporting Participants
*         mean of 30 Sporting Participants
*         mode of 12 Sporting Participants
*         maximum 200 Sporting Participants circa

"Sport has the power to change the world.  It has the power to inspire in a way that little else does.  It speaks to youth in a language they understand.  Sport can create hope, where once there was despair.  It is more powerful than Governments in breaking down barriers.  It laughs in the face of discrimination."  Nelson Mandela. 

Australians are renowned the world over as being passionate about sport, its tradition and everything associated with it.  To many of Australia’s 21.18 million people, sport is revered, as religion is in some other countries.  Australian sport is a marvellous unifier. 

Many Australians –

(a)       are passionate about their particular sporting activity;

(b)       value their personal integrity/credibility amongst their fellow team mates (what their sporting mates think about them matters to most Australians); and

(c)        do not want to let their team down.

The following are powerful innate human qualities:

(i)         psyche of Australians who value their particular sport(s) and the fellowship of sharing it with other like-minded Australians; and

(ii)        the energy/power of creating for people of different persuasions a 'Common Purpose' to rally together.