Reason for the Problem

Advertising gurus, paid by the multi-nationals, have done a first-rate job in indoctrinating us that greed is good.  A fixation for new, big, fast, shiny, and powerful is wreaking a high price on our planet.  We’ve all been believing that pretentious, showy behaviour by accumulating toys we don’t have time to play with has been a sign of success and power, when it defies the teachings of the six major religions which encourage moderation and caring for our fellow man.

Climate Change is detrimental to QOL and future global productivity.  After more than 100 years of laissez faire economies amidst a preoccupation of the rights of the individual, many First World Countries have achieved a ‘high standard of living’, but with Escalating Fallout.  A welter of eminent scientists have presented compelling and objective empirical evidence that unless humans implement a Lifestyle Behaviour which has a low Carbon Footprint, future generations will pay a high price for recent human indulgences.