Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis 

Product means the 4th Phase of the 4 P's of Project Development. 

Product, the last of the 4 P's, entails providing Participants with dedicated Challenging annual competitive exercise events open to Participants in that state across each of the 8 Rigorous Recreational Exercise Activities which Recognises And Rewards Winners and address below 5th Stage of Five Basic ‘Stages of Change’ in Department of Health & Ageing's Postscripts Kit. 

The Writer has expended a further 400 hours preparing a different Business Plan on a CD ROM for an annual sports competition in each Australian state for Participants in three of the 8 Rigorous Recreational Exercise Activities, which is a natural extension of this YELP Business Plan.  Click on: Defined Terms - King of the Mountain Challenge Series

By way of background, Sydney's version of the San Francisco Bay to Breakers has encouraged hundreds of thousands of Sydneysiders over the last 30 years to train for the Sydney City to Surf each August with many retaining fitness in their lifestyle.  The City to Surf has provided a reason to hundreds of thousands of Sydneysiders for 30 years to train hard.  Achieving a good time, perhaps achieving a PB (personal best) is a powerful motivational tool to stay fit and trim.

Similarly due to the burgeoning popularity of cycling, an Annual King of the Mountain Challenge Series in each state capital entailing individual time-trails up majestic, verdant climbs on the perimeter of Sydney where the winner of each 'Age Division Category', both 'Male' and 'Female', Abled and Disabled 'Categories', is awarded a converted King of the Mountain Polka Dot Jersey and 'King of the Mountain Trophy' which hundreds of enthusiastic 'KOM Climbers' would train diligently to win to recognise being the fastest 'KOM Climber' in their 'Age Division' in their state.

                Such annual Challenging cycling competition will motivate tens of thousands of Participants to continue to enjoy cycling and thereby importantly address the below 5th Stage of Five Basic ‘Stages of Change’ in Department of Health & Ageing's Postscripts Kit:

             "5.    Over time, attempts to maintain the new behaviour occur (maintenance)."  

                Australian's Cadel Evans, 2^nd in 2007 Tour de France, will provide a further fillip to an Annual King of the Mountain Challenge Series as several elite golf courses across the nation are now suffering for membership as many successful corporate execs have abandoned their graphite shafts to cycle their new carbon fibre on a Sunday morning. 

Refer   KOM SWOT Analysis,  KOM Summary Points, KOM Summary, KOM Defined Terms.