Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis 

"Hilly Rides Challenge" means 3 x 60 min episodes - similar format to Boston Marathon Challenge - on ABC national television in March 2009, which

explains that YELP is a response to IPCCs ???

a dozen or so of the -

(a)        50 Volunteers comprising both Abled, Disabled and Disadvantaged, who have Materially Altered Lifestyle during the 9 month Research Programme to highlight -

             (I)         how easy it is to draw back on Youthful Exuberance using e-Learning Techniques on the Youthful Exuberance Lifestyle Programme Website with auxiliary personal support from Recreational Exercise Consultants;

             (II)        Changed Social Values amongst the Abled and Disabled Volunteers in the Research Programme evidencing a Cultural Social Change Less Reliant On Economic Materialism;

             (III)       results of the Hypothesis scope to reduce the Seven Problems from the Purpose Built Quant Modelling Analysis; and

(b)        selected Abled Participant Assistants who enable Disabled Interested Adults from amongst the Pilot and Volunteers within the Research Programme to participate in a Recreational Exercise Activity,

            in order to materially kick-start Propagation to garner a further -

            *           20,000 Participants across Australia by end-December 2010; and

            *           50,000 Participants across Australia by end-December 2011.

75,050 new Participants by end-December 2011 will provide a groundswell to millions of Australians across the nation that Recreational Exercise Activity Is Fun & Addictive in a local District Recreational Exercise Group and leaves a low Personal Carbon Footprint. 

Boston Marathon Challenge is a Template Of YELP.  However, rather than merely providing an inspiring 53 min documentary as PBS did which probably hasn't achieved any material structured propagation programme, RTV Promotion of the results of the YELP Pilot and Research Programme in "Hilly Rides Challenge" will provide a highly cost-effective springboard to Propagate YELP across Australia.  Whereupon the momentum and requisite knowledge to Materially Alter Lifestyle by introducing a Local Healthy Lifestyle Behaviour, via YELP, will largely self-fulfil through the power of the Internet on the YELP Website.

Explained in definition of Two Purposes Of The Research Programme and Section 16(c).