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Compete For Market Share means the 6th Guidance Influence, namely YELP, deploying the same 'Advertising Media Spin' that is 'Spun' by the Global advertising agencies (referred to in final paragraphs in Section 6) engaged by the multi-nationals which finance the 5th Guidance Media Marketing Influence, in order to successfully enthuse the Target Market (within the Target Age Groups for Rigorous and Moderate Recreational Exercise Activities) who materially contribute to one or more of the Seven Problems, away from Existing Sedentary Leisure Activities to a Materially Altered Lifestyle.

Explained in Section 5 and Section 15.