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5th Guidance Influence means the Media Marketing Influence which, unlike the other 4 Guidance Influences that are directed at the best interests of the individual, the 5th Guidance Influence and the most powerful influence, is -

(i)         directed patently at the best interests of the party which is funding World Class Advertising Media Spin, via television, radio, the Internet and/or paper based, which behoves the consumer to buy the advertiser's product(s) deploying all sorts of subtle inducing strategies; and

(ii)        the cornerstone of the Two Traditional Economic Influences in the Western World - as explained in Section 5.

Explained in Section 6.