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National Prevention Agency or NPA means the Taskforce's report to the Minister for Health & Ageing dated 30 June 2009 recommends -

(i)          the establishment of a National Prevention Agency to independently translate broad policy intent into evidence-based strategies with built-in evaluation and the capacity to leverage a range of policy levers and partners, both within and outside government, with an expert, cross-sectoral  Board of Governance

(ii)         that the NPA:

­         Provides a national clearing house for the monitoring and evaluation of national policies and programs in Preventive health

­         Publishes annual reports on the state of Preventive health, including reporting on progress towards the achievement of the 2020 goals specified in the Taskforce's Strategy

­         Advises COAG, through the Australian Health Ministers Conference (AHMC), on national priorities and options for Preventive health

­         Administers national programs, facilitates national partnerships, and advises on national infrastructure for surveillance, monitoring, research and evaluation, as charged by AHMC

­         Develops for consideration by AHMC the next phase of Preventive health reform to follow after the Taskforce's Strategy

­         Has an increased capacity and budget to that currently envisaged in the COAG agreement on preventive health

•       develops a web-based clearing house/register for organisational policies, plans and achievements in order to share good practice across the country

•       commissions/conducts from time to time surveys of activities undertaken by different sectors, and barriers to and enablers of action, and to report on these

•       develops national recognition and award scheme for outstanding contributions, large and small, to making Australia the healthiest country by 2020

•       foster leadership, mentoring and knowledge sharing across the prevention research centres, including hosting an annual symposium to share research findings, methods and ideas

Social marketing

•       develops/implements a comprehensive, sustained social marketing strategy to increase healthy eating and physical activity, and reduce sedentary behaviour

•       develops/implements effective and sustained national social marketing campaigns at levels of reach demonstrated to reduce smoking, drawing on successful state campaigns as appropriate

•       develops/implements a comprehensive and sustained social marketing and public education strategy, building on the National Binge Drinking Campaign and state campaigns

     ·          will work with national research agencies to establish a National Research Agenda for overweight and obesity with a strong focus on public health, population and interventional research.

     ·          will support ongoing research on effective strategies to address social determinants of obesity in Indigenous communities

Press Release on 22 October 2009

Australia’s first ever Preventive Health Agency will soon be established following the passage of important legislation in the House of Representatives today. The Agency is a key part of the Rudd Government’s decision to invest more in preventative health measures than any other government in Australia’s history.

The legislation is now with the Senate for consideration. It is essential that this Bill be passed without delay so that the agency can commence work on 1 January 2010.

The creation of this agency responds to calls from health professionals for Australia to establish – as many other countries have done – a dedicated agency to focus exclusively on driving the prevention agenda and combat the complex challenges of preventable chronic disease.

The agency will guide health ministers in their task of curbing the growth of lifestyle risks driving chronic disease. It is a role requiring national leadership, capacity to work across sectors and portfolios, and an oversight role for surveillance and monitoring.

The agency will bring together the best expertise in the country and play a key role in gathering, analysing and disseminating the best available evidence and evidence-based programs.

Its prevention activities will engage all Australian governments as well as employers, businesses and other sectors, to benefit every community in the nation.

The new preventive health agency will concentrate on reducing the burden that preventable health problems are already placing on the workforce, and ensure Australia’s productive capacity is maintained.

The agency will receive $133 million over four years, from the Government’s record $872 million COAG Prevention Partnership funding.

Strong support for the agency has been expressed by key players in the preventive health field such as the Public Health Association of Australia, and this is important in ensuring the agency’s success in forging cohesiveness in national preventive health efforts.