“C”

Benefits to Saeco Australia

I.           A minimum order of 75 Saeco jerseys paid for ‘in toto’ (approx. $7,000) in advance by Phil Johnston, whereupon Saeco cycle jerseys will regularly appear at over 40 cafés across Sydney.  

II.          If a bike shop's logo is on one sleeve, that shop would carry a supply of Saeco jerseys and no doubt encourage sales because its name and primary bike supplier is shown on it.  That should increase the number of Saeco jerseys with Muggaccinos purchased.

III.         You are able to purchase up to 10 of the initial order of 75 jerseys ‘at cost’ ie. approx. $75 for short sleeve and $85 long sleeve which includes GST - depending on manufacturer selected.  Saeco Australia could sell (on its website) the jersey to other clubs/ride groups with the club/group’s name and local bike shop, thereby achieving free publicity. You could run a few magazine adds with a pic similar to the Saeco cyclist to cash-in on Saeco’s association with global cycling. Saeco Australia’s cost to achieve a nexus with cycling in Australia would be a pittance.

IV.        Seasoned Muggaccinos’ cyclists would politely distribute a joint Saeco/Muggaccinos marketing (business) card to 40 different cafes across Sydney in next 12 mths and invite those café proprietors to contact you if they are dissatisfied with their current equipment, thereby using up 200 cards allowing for average minimum of two visits per annum.  I would e-mail you an updated schedule of the 40 cafes we distribute marketing cards to whilst wearing your jersey.  The updated schedule would list when we lasted visited each café and name of staff we distributed marketing cards to. 

V.         Muggaccinos cyclists would enthusiastically distribute remaining 1,800 marketing cards per annum to other cyclists and prospective cyclists (some coffee lovers) inviting them to -
*         review www.Muggaccinos.com which would prominently displays a Saeco logo on its Home Page; and
*         commence cycling with Muggaccinos. 

VI.        I update Nosh Stops to display a large Saeco logo.  

VII.       A jersey can be framed in between two clear slices of Perspex properly secured with clips for about $20 a frame.  These could be on display on a rotational basis at cafes using Saeco equipment that are frequented by cyclists

VIII. Opportunity to display large photos (and a caption of the presentation underneath) of a cheque handover ceremony amidst 40 or so cyclists in Saeco jerseys and bicycles –
§             in your office; or
§             on your website; or
§             at cafes which use Saeco equipment frequented by cyclists.

IX.        Marketing benefits to Saeco as sole sponsor of a unique/idiosyncratic cycle club - gaining popularity amongst Sydney’s endurance cyclists due to – 

(a)           an innovative website which provides challenging, arduous rides each w’end and promotes thru our weekly issue of the risqué Bullsheet; 

(b)           creative ventures such as this, and “Adopt a Blind Cyclist”.

X.         The right for Saeco to similarly negotiate with other cycle group(s) across Australia, to use the same style jersey with other cycle group(s) name on the back, in lieu of www.Muggaccinos.com and www.KOMpm.com - the unit price per jersey would be lower for other cycle group/club ordered from the same manufacturer as my initial order of 75 items, because the one-off $500 template design cost would likely reduce to $100 approx to change the groups name.  I can assist you identify similar recreational ride groups in major country towns and interstate.  I disfavour you dealing with cycle race clubs, as some of their riders may be arrogant and are unfazed about being noisy or eating their own snacks in cafés.  The average age of recreational ride groups is mid-40s and generally enjoy visits to cafes.

XI.        If you saw merit in increasing the number of Saeco cycle jerseys being worn around Sydney beyond the initial 75, say to 125, we could approach the cycle courier companies in Sydney incl Bonds Express, Fleet Flyers, Crisis Couriers, Mail Call, Fast! offering your jersey for say 25% discount off wholesale price eg from $80 for short sleeve to $60.  Contributing $20 towards the cost of a cycle jersey which would be worn around Sydney whilst delivering a zillion items to office addresses around Sydney’s streets, may be cheap publicity, as theses would regularly be seen by Sydney’s office workers who are notorious coffee drinkers.  I could advertise the 25% discount price on www.Muggaccinos.com for bona fide cycle couriers.  I could introduce you to a few long term cycle couriers, and the top half a dozen cycle courier companies incl Bonds Express, Fleet Flyers, Crisis Couriers, Mail Call, Fast!.  One of those companies may be interested in doing a deal with you.