“C”
Benefits to
Lavazza Coffee
I. A
minimum order of 75 Lavazza Coffee jerseys paid for ‘in toto’
(approx. $7,000)
in advance by Phil Johnston, whereupon Lavazza Coffee cycle jerseys will regularly appear at over 40 cafés across
II. If
a bike shop's logo is on one sleeve, that shop would carry a supply of Lavazza Coffee jerseys and no doubt encourage sales because its name and primary bike supplier
is shown on it. That should increase the number of Lavazza jerseys
purchased.
III. You
are able to purchase up to 10 of the initial order of 75 jerseys ‘at cost’ ie. approx. $80 for short sleeve and $90 long sleeve which
includes GST - depending on manufacturer selected. www.valcorp.com.au/lavazza.html
IV. Seasoned
Muggaccinos’ cyclists would politely distribute a joint Lavazza Coffee/Muggaccinos
marketing (business) card to 40 different cafes across Sydney in next 12 mths
and invite those café proprietors to obtain a quote from Lavazza Coffee if
they are dissatisfied with their current coffee brand, thereby using up 200 cards
allowing for average minimum of two visits per annum. I would
e-mail you an updated schedule of the 40 cafes we distribute marketing cards to
whilst wearing your jersey. The updated schedule would list when we
lasted visited each café and name of staff we distributed marketing cards
to. Thereby perhaps securing up to say 5 new cafés
which use Lavazza Coffee in 12 months.
V. Muggaccinos
cyclists would enthusiastically distribute remaining 1,800 marketing cards
per annum to other cyclists and prospective cyclists (some coffee lovers)
inviting them to -
* review www.Muggaccinos.com
which would prominently displays a Lavazza logo on its Home Page;
and
* commence cycling with
Muggaccinos.
VI. I
update Nosh Stops to delete other coffee logos and insert
a small Lavazza logo next to each café listed therein which uses Lavazza. You could inform me the
names of other cafes which stock Lavazza Coffee to enable me to add to Nosh Stops provided those cafes are
convenient to cyclist routes.
VII. A
jersey can be framed in between two clear slices of Perspex properly secured
with clips for about $20 a frame. These could be on display on a
rotational basis at cafes using Lavazza that are frequented by cyclists
VIII.
§ in
your office; or
§ on your
website; or
§ at
popular cafes which stock Lavazza that
are frequented by cyclists.
IX. Marketing
benefits to Lavazza as sole sponsor of a unique/idiosyncratic cycle club
- gaining popularity amongst
(a) an innovative website which provides challenging, arduous
rides each w’end and promotes thru our weekly issue of the risqué Bullsheet;
(b) creative ventures
such as this, and “Adopt a Blind Cyclist”.
X. The
right for Lavazza to similarly negotiate with other cycle group(s)
across Australia, without requiring consent from Muggaccinos, to use the same style
jersey with other cycle group(s) name on the back, in lieu of www.Muggaccinos.com
and www.KOMpm.com
- the unit price per jersey should be lower if another cycle group/club ordered
from the same manufacturer as my initial order of 75 items, because the one-off
$500 template design cost would likely reduce to $100 approx to change the
groups name. I can assist you identify similar recreational ride groups
in major country towns and interstate. I disfavour you dealing with cycle
race clubs, as some of their riders are arrogant and are unfazed about being
noisy or eating their own snacks in cafés. The average age of
recreational ride groups is mid-40s.
XI. If
you saw merit in increasing the number of Lavazza Coffee cycle jerseys
being worn around Sydney beyond the initial 75, say to 125, we could approach
the cycle courier companies in Sydney incl Bonds Express, Fleet Flyers,
Crisis Couriers, Mail Call, Fast! offering
your jersey for say 25% discount off wholesale price eg from $80 for short
sleeve to $60. Contributing $20 towards the cost of a cycle jersey which
would be worn for approx 700 working days, whilst delivering a zillion items to
office addresses around
