Annexure “A”

Eight Benefits to Sole Coffee Sponsor 

I.          An initial order of 50 Sole Coffee Sponsor Generic Bicycle Jerseys paid for ‘in toto’ (approx. $2,200 incl. freight) in advance by Phil Johnston, President, Muggaccinos Inc. Bicycle User Group, which would regularly appear at over 50 Nosh Stops visited by Muggaccinos cyclists across Greater Sydney and the Illawarra each year.  

II.          Hornsby Cycles (bike shop) would also appear across the back of the initial order of 50 Sole Coffee Sponsor Generic Bicycle Jerseys. 
Hornsby Cycles would carry a supply of the Sole Coffee Sponsor’s Generic Bicycle Jerseys and encourage sales because every sale further advertises its name. 

III.         Sole Coffee Sponsor could separately sell their Sole Coffee Sponsor Generic Bicycle Jerseys to other bicycle groups/clubs, or individuals, across Australia and have -

            a)          their ride group's name appear on the front and back of those separate orders, in lieu of Team Muggaccinos; and

            b)          the name of their local bicycle shop could also appearing on the back, in lieu of Hornsby Cycles. 

            Or if other ride groups did not want to align with a particular bike shop, only their ride group’s name would appear on the front and back. 

            Sole Coffee Sponsor would sell Sole Coffee Sponsor Generic Bicycle Jerseys to other cycle clubs/groups across Australia, without requiring consent from Muggaccinos.   Unit price per jersey would be marginally lower than the initial order of 50 jerseys with no cost to amend the ride group's name or the bike shop's name. 

            Phil Johnston could 'phone up to 100 bicycle teams/groups across Australia, and inform how easy it is to order the Sole Coffee Sponsor's Generic Bicycle Jersey and email photos of Muggaccinos cyclists wearing the Sole Coffee Sponsor Generic Bicycle Jerseys.  He could email interested clubs/groups a Purchase Order and process all orders.
If Sole Coffee Sponsor was attracted to having a thousand circa Sole Coffee Sponsor Generic Bicycle Jerseys worn by cyclists across Australia, but did not want to carry the Sole Coffee Sponsor Generic Bicycle Jersey as a product, Phil Johnston could explain to interested ride groups’/clubs, how to order it directly from madebyjoyride.com in China which would render the unit price materially lower. 

IV.        Sole Coffee Sponsor may purchase Sole Coffee Sponsor Generic Bicycle Jerseys ‘at cost’ i.e. approx. $35 for short sleeve and $41 for long sleeve from the initial order made by Phil Johnston for Muggaccinos. 

V.         Sole Coffee Sponsor Bicycle Jerseys could be framed in between two clear pieces of 3mm thick Perspex, properly secured with robust metal clips, for $75 per Perspex frame (500mm Wide by 800mm High), thereby viewing the front and back of the framed jersey.  Framing a short sleeve jersey would add another $45 to that cost, making it all-up $120 per Perspex framed short sleeve jersey.  These could be on display at franchised cafes that are frequented by cyclists or restricted to displayed in your office.

VI.       At least 30 Muggaccinos cyclists wearing Sole Coffee Sponsors Generic Bicycle Jersey would be available on one Saturday or one Sunday for a photo shoot for an advertising campaign should Sole Coffee Sponsor opt to run such a promotion.

VII.       Sole Coffee Sponsor could run a magazine advertisements featuring cyclists wearing Sole Coffee Sponsor Generic Bicycle Jerseys.  Unlike Saeco’s previous foray into professional cycling, this invitation is capped at a Sole Coffee Sponsorship Fee of $500 for Muggaccinos to purchase 50 Sole Coffee Sponsor Generic Bicycle Jerseys.  Hence, the Sole Coffee Sponsor’s cost to achieve a nexus with the burgeoning recreational cycling market would be a one-off pittance.

VIII.      Display a 500mm x 400mm photo of at least 30 Muggaccinos cyclists wearing Sole Coffee Sponsor Generic Bicycle Jerseys and bicycles –
a)        in your office; or
b)        on your website.