Credit Management in Australia in 2011

A report from Veda

Introduction

“In the revenue-risk trade-off, credit professionals are taking a far broader approach to managing customers.”

Moses Samaha, Head of Commercial Risk, Veda

ii Credit Management in Australia in 2011 - a report from Veda veda.com.au

About Veda

Veda’s business is about creating ‘applied intelligence’ solutions that offer greater insight into

managing risk and return. We accumulate, transform, and connect data which enables us to make

products and services that customers value and trust. For Veda, this entails a rigorous and continuous

process of quality control, refinement and innovation.

Veda is built on the largest, most comprehensive and current data source in Australia and New

Zealand. We hold more fit for purpose credit data than any other organisation including information

on 16.5 million credit active people and 4.4 million businesses. Every day we report on the credit

status of 60,000 people and businesses applying for credit across the Tasman. The breadth and depth

of our data, and the knowledge it delivers will help you take a proactive and informed approach in

making decisions.

Business solutions

Each year Australian business writes off billions of dollars in bad debt, but there are ways to improve

this. Understanding credit and fraud risk at point of application better is important, as is providing a

smoother and more efficient customer experience. Segmenting better and actively managing existing

customers and the collections process can improve customer satisfaction, reduce the incidence of bad

debt write offs and ultimately improve your bottom line.

Personal solutions

When making important financial decisions you want to feel confident that you are making the right

choice. Veda has a range of personal services that can help you to manage your credit file, protect

yourself from identity fraud, provide information to assist on purchasing a used car and insurance

information for getting the best deal and property valuation services.

Contacting Veda

Call us on 1300 921 621.

iii Credit Management in Australia in 2011 - a report from Veda veda.com.au

Table of contents

Foreword from our Head of Commercial Risk 1

A note from Terry Collins, CEO of AICM 2

13 key findings 3

Introduction 4

Context 4

Purpose of the survey 4

Who we surveyed 4

What we asked 5

Assessment of economic conditions 6

Impressions of current and future conditions 6

The effect on business 7

Adapting to the changing economy 7

Managing payments 8

Demand for credit 8

Adherence to payment terms 9

Account reviews 10

Actions taken 11

Pressure to open accounts 13

Writs and guarantees 13

When customers don’t pay 14

Use of external collectors 14

External administration and insolvency 14

Preparing for PPSR legislation 16

Level of preparedness 16

The main issues 17

The perceived benefits 17

Conclusion 18

Like more information? 19

Footnotes 20

1 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Foreword from our Head of Commercial Risk

Moses Samaha

Welcome to this report on a survey of Australian credit managers that the Veda credit risk

management team has conducted in 2009 and 2011 respectively. Veda provides services to a large

proportion of Australia’s credit professionals, and working closely with them has given us a detailed

understanding of local credit management issues within a national and global context.

In ‘Credit Management in Australia, 2011’ we present an overview of how global and local economic

factors are affecting the industry in general, and our customers in particular. We also explore how

credit professionals are responding positively to adverse factors that have blunted consumer

confidence and spending. Declining retail sales and increased savings continue to aggravate cash

flow for business, creating a negative spiral, which is increasingly problematic. In light of this it

is encouraging to see a change of behaviour and a greater degree of prudence being applied in

decision-making.

Taken together, the 2009 and 2011 surveys provide valuable insights into credit risk management

practices and can be summarised accordingly. First, demand for credit is increasing, and credit

managers are under growing pressure from within their organisations to sign up business that is

higher risk. Previously, such business would have been regarded with utmost caution. The trend is

discernible and was widely reported by credit managers who feel uncomfortable about taking on

‘bad’ risk. Furthermore, they believe the need to secure business and maintain sales at the cost of

balance sheet integrity is potentially injurious to the longer term interest of both credit providers and

their customers. Notwithstanding, the selection criteria, or filters, are getting tighter. In other words,

the bar is being set at a much higher level.

Another significant finding is that in the revenue-risk trade-off credit professionals are taking a far

broader approach to managing customers. This is wholly positive, with many extending their role

beyond the traditional ‘tick the box approach’, which they regard as outmoded at a time when a

lateral approach is needed. Being an intelligent partner in a collaborative environment is seen as the

way forward. For example, customers are being offered special payment plans, with greater attention

being paid to understanding their needs. In turn, they are taking greater steps to understand the

needs of their own customers.

Finally, in recent months credit activity has experienced healthy growth. The uptake in asset finance

facilities is evident, and so is the use of online credit facilities, including debit cards. The next two

quarters are going to be key. In the last 12 months the Reserve Bank of Australia has cut interest

rates in a bid to stimulate the economy at a time when another severe global recession seems likely.

With inflation holding steady, a further cut in interest rates would help to stoke consumer confidence,

creating the potential for spending to recover the 10 per cent lost since before the GFC.

I hope you enjoy the insights into business practice that the findings of this survey offer.

Moses Samaha

Head of Commercial Risk

2 Credit Management in Australia in 2011 - a report from Veda veda.com.au

A note from Terry Collins,

CEO of AICM

In 2009, Veda produced a survey of Credit Management in Australia, and I’m delighted to see that

they have now produced the next in the series, showing us the trends of the last two years. Veda’s

access to a broad range of industries and companies of all sizes ensure that their surveys give a strong

reflection of what’s happening in the market.

The two years since the last Veda survey have seen some significant changes in the way credit risk is

handled overseas, and as the 2011 survey shows, Australia has not had the same constraints placed on

credit as in the USA and Europe. It’s also important to note that Veda’s survey validates and confirms

trends that the Australian Institute of Credit Management has observed during this period.

This survey was conducted in conjunction with the AICM’s annual conference. A good proportion of

the respondents are AICM members, many of them being credit managers of SMEs and large national

enterprises across many industries. Consequently, we’re confident that the results of this survey are

representative of the broader trends affecting credit management in Australia.

I encourage you to read this survey and reflect upon how its findings correlate with your own

impressions of how credit management has been changing in Australia over the past two years.

Identifying best practice and finding the ways to achieve it is always the goal of our industry, and this

survey provides a revealing snapshot of where the Australian credit management industry is headed.

The AICM supports Veda’s continued efforts to identify and analyse industry trends, and we look

forward to the next survey.

3 Credit Management in Australia in 2011 - a report from Veda veda.com.au

13 key findings

Lack of confidence in government and media dramatisation of

the global economic crisis have contributed to a drop in business

confidence, with no major improvement expected in the next

12-18 months.

74% of respondents have experienced slower payments and cash flow

difficulties.

47% have seen an upsurge in credit demand since 2009.

Days Sales Outstanding has risen slightly since 2009, with 36% saying

this has increased.

92% conducted regular reviews of accounts, with 30% of these being

done quarterly.

91% felt that default information was Important to Very Important.

53% are facing increased pressure to approve a higher number of

applications.

31% are experiencing pressure to open accounts when there is

adverse information.

67% saw obtaining guarantees from directors as a priority, up from

37% in 2009.

72% have employed external collections companies to retrieve

outstanding debts.

72% consider charges held by directors or related companies to be a

greater risk to their business.

96% were aware that PPSR is coming.

55% were planning to register security interests on all their debtors.

4 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Introduction

Context

In the wake of the Global Financial Crisis (GFC) of 2008-9, the world’s media has consistently

produced alarmist headlines such as ‘European meltdown’ and ‘Crisis far from over’. The credit rating

of the USA has been downgraded and economies of several Mediterranean countries are struggling

under high and unstainable levels of debt. Moreover, with the Euro as a currency serving the needs

and circumstances of all members of the European Community being brought into question, global

share markets have become exceedingly volatile.

Despite the global alarm, Australian companies continue to perform well within Australia and beyond,

having emerged relatively unscathed from the GFC. Australia’s mining industry continues to boom,

although the existence of a ‘two-speed’ economy is widely accepted as reflecting the imbalance

between the resource sector and the rest of the economy.

The key word here is ‘relatively’, because although Australian businesses have managed to avoid the

worst excesses of countries like Greece or Italy, many have been feeling the pinch.

Purpose of the survey

Veda last ran this survey in 2009 in the midst of the GFC. To follow up on the findings of that survey

Veda commissioned the 2011 survey to ascertain how Australian businesses had been coping in the

intervening two years.

The survey interviewed key personnel who manage the part of the business that is responsible

for cash flow: the credit managers. Its ultimate purpose was to capture the experiences of credit

managers during 2010-2011, and gain a clearer picture of how volatility in the global economy is

affecting Australian businesses.

Who we surveyed

Between 12 and 28 September 2011, we surveyed credit managers in 220 organisations across

Australia, 80% of which operate at a national level.

Industry types

We presented the survey to online users and as a face-to-face interview of a representative

cross-section of Australian industry. The largest proportion is from manufacturing (18%), building and

construction (15%) and wholesale and distribution (13%).

0 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Other

Hospitality & Liquor

Retail

FMCG

Mining/Petroleum

Wholesale & Distribution

Financial services

Media, Print & Entertainment

Building, Construction & Hire

Transport

Food

Manufacturing 18%

4%

4%

4%

9%

9%

15%

13%

6%

1%

2%

14%

5 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Company size

Of the credit managers we surveyed,

80% operate nationally and their

companies range in size from small to

extremely large, with 21% having more

than 10,000 customers. This gives the

survey a reasonably even spread of

respondents.

Credit terms

Payment terms of 30 days were most common among respondents, with very few offering terms

longer than this. Some offered terms of 7, 14, 21 or 28 days depending on the client.

Customer types and account sizes

Small-to-medium enterprises (42%) and

large companies (34%) made up the bulk

of our respondents’ customers, and 43%

of the accounts were for amounts of less

than $20,000.

This represented an increase from

2009, with a proportional fall in the

number of accounts with values higher

than $20,000.

What we asked

The survey requested a basic profile of the business, then addressed the following topics:

• their impressions of the economic situation and the outlook for the next two years

• an assessment of the level of demand for credit from customers

• the incidence of delayed payment, non-payment and the need for account reviews

• the extent to which debt collection was required

• the prevalence of companies going to external administration or bankruptcy

• the expected impact of the Personal Property Securities Register legislation.

The survey results indicated that, while many businesses are experiencing an increase in delayed

payments and defaults, the overall picture is better than might have been expected.

More than 10,000 customers

5001-10,000 customers

1,001-5,000 customers

500-1,000 customers

Less than 500 customers

21%

6%

20%

35%

17%

Other

Sole Traders

SMEs

Large Companies

7%

34%

42%

17%

0

10%

20%

30%

40%

50%

2011

2009

More than

$100,000

$50,001 -

$100,000

$20,001 -

$50,000

Less than

$20,000

6 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Assessment of

economic conditions

The second part of the survey looked at broader economic issues. With the credit ratings downgrade

in the US, debt trouble in Europe, volatile world financial markets and the introduction of a carbon tax

all affecting Australian businesses, the views for the immediate future of our economy were starkly

different from 2009.

Impressions of current and future conditions

Nearly three-quarters of 2011 respondents (74%) felt that the economic outlook in the immediate

future was negative, compared with just 33% in our 2009 survey. This represents a complete reversal

of sentiment in just two years and revolves around a number of common themes examined below.

The role of government

Respondents expressed a distinct lack of confidence in the Federal government’s ability to manage

the economy. Dropping the First Home Owners Boost in December 2009 and restricting the First

Home Owners Grant to $7,000 in January 20101, plus a lack of incentives for investment builders, has

badly affected the building industry, with knock-on effects into suppliers of materials.

Media and international competition

Fuelled by media over-dramatisations of the global economic situation, respondents noted that lack

of confidence was compounded by a number of other factors. These included consumer behaviour

and competition with multi-nationals putting in cut-throat bids to gain market share at all costs.

Retail shoppers, concerned about real increases in the cost of living, as well as rising credit card

debts2, were increasingly turning to large retailers and online shopping, looking for the lowest possible

price.

A two-speed economy

The ‘two-speed’ economy created by the boom of the mining and resources sector was a reality for

many respondents. Businesses not connected with this sector were suffering and being forced to

lay off full-time staff or assign them to part-time roles. Some respondents believed that this latter

practice was masking the reality of unemployment levels in official figures.3

No change expected soon

Many didn’t see much prospect for improvement within the next 12-18 months, and predicted an

increase in the number of businesses being placed into administration in 2011.

Some positives

While there are clearly some significant issues facing businesses, some respondents noted that

there were also positives to be found. With mining going strong and the overall Australian economy

relatively stable, the retail sector could be expected to bounce back once consumers gained more

confidence in the stability of the Asia-Pacific region.

Some consider the current adversity as an opportunity and are expanding their operations

aggressively at the expense of the competition.

7 Credit Management in Australia in 2011 - a report from Veda veda.com.au

The effect on business

Again, 74% of respondents reported an impact on their business from the state of the global economy,

with many noting that they are experiencing slower payments and associated difficulties managing

cash flow.

Payments delayed

Customer cash flow issues were creating a knock-on effect, with partial payments from smaller

customers becoming increasingly common. Medium-to-large businesses that were previously paying

within 60 days were extending their payment intervals to 65—75 days. In response, many businesses

were resorting to stricter credit terms such as pre-payment, and in some cases were losing significant

accounts entirely.

Common causes

The causes of this drop in cash flow were attributed to low consumer confidence, uncertainty about

the carbon tax and the decline in the building and construction industry. Declining sales, increasing

competition and corporate restructures shedding jobs were all requiring many respondents to work

harder to keep their existing business, let alone expand.

The exception was companies linked to the mining industry, who were experiencing a boom in sales.

The next year in the mining and agricultural sectors was generally seen as likely to be positive due to

high and sustained demand.

Adapting to the changing economy

In the light of payment

delays and loss of critical

accounts, many businesses

were taking measures to

protect themselves against

increased risk of default. 89%

of respondents said they had

made changes of some kind

and were closely monitoring

their credit policies.

Since our 2009 survey,

customer account reviews

had fallen by approximately

6%, but the number

of organisations placing

customers on an alert

programme had risen by 5%.

The increase of ‘Other’ methods reflected credit managers taking more active steps to identify and

‘head off’ payment issues. Some were reducing risk by identifying customers who had the potential

to become a problem and managing their terms and limits with them. Others worked closely with

customers to reduce outstandings, negotiate payment plans and help slow payers.

In general, respondents were introducing broader control measures and following up overdue debt

sooner. When taking on new business, credit checks, upfront deposits and accounts with pre-payment

terms were becoming more prevalent, while the credit limits of existing customers were monitored

more closely.

0

5

10

15

20

25

30

35

2011

2009

Other

(please

specify)

Customer

alert

program

A more

conservative

approach

to adverse

information

More

stringently

managed

DSO

(Days sales

Customer

account

reviews

0

5%

10%

15%

20%

25%

30%

35%

2011

2009

Other

(please

specify)

Customer

alert program

A more

conservative

approach to

adverse

information

More stringently

managed DSO

(Days sales

outstanding)

Customer

account

reviews

8 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Managing payments

Demand for credit

The Veda Business Credit Demand Index released in September 20114 showed that business enquiries

were up 17% on the previous quarter and 3.6% year-on-year. Despite this strong quarterly upsurge,

credit demand still remains below pre-GFC levels and is 0.5% down on FY10. Within this context, we

asked respondents about the pressure for credit and how they were handling this.

Up for some, down for others

Demand for credit was rising for 47% of

respondents, who had seen an upsurge

in credit demand in their business since

2009. This was a noticeable increase

on 2009 when only 18% had seen an

increased in demand for credit. Significantly

though, others had experienced

the opposite, noting that since the GFC

many executives are risk-averse and

focussed on paying down debt.

Many respondents viewed taking on

credit risks for short-term benefit as a risky strategy and noted that market share was not always the

main driver of the business. In taking on new customers, it was deemed important to review each

application on its own merits, but the focus was moving away from acquisition for its own sake, and

towards providing better service to existing customers to retain their business.

Reliance on credit controls

Despite 53% of customers facing increased pressure to approve a higher number of applications, there

was reluctance to deviate from established credit policies. Most respondents had clearly-defined and

well-established credit control procedures in place and were confident that they were able to identify

bad risks.

0

20%

40%

60%

80%

100%

2011

2009

Yes No

18%

82%

47%

53%

9 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Adherence to payment terms

In answer to the question

“Are customers paying

later then they used to?”

64% of respondents

answered ‘Yes’. This result

was down slightly on the

2009 survey, in which

70% said customers were

paying late.

Customers holding onto their accounts

With nearly two-thirds of respondents experiencing delays in payment, there were some industries

that were more likely than others to withhold payment. Small-to-medium enterprises, building and

construction and the hospitality and liquor industries were identified as the main culprits, with major

corporations still paying within usual terms.

Suppliers to large construction companies were often struggling to bring in their accounts, and in

many cases were paying after 60 days. Some hotels and bottle shops had restricted their cash flow

and were only paying when pushed.

Days Sales Outstanding falling

The average number of Days Sales Outstanding (DSO) among

respondents was 44.89, virtually unchanged from the 2009

average of 44.72.

The degree of change was split, with 40% of respondents

saying their DSO had decreased over the last 6-12 months

while 36% saying it had increased. This was an improvement

on 2009, when 52% of respondents noted that their DSO had

increased.

Among the 40% who experienced a fall, this drop was

attributed to stricter terms, closer reviews and a concerted

effort to reduce DSO. With an average DSO of 42.93 being

the desired target, even these respondents were hoping for

further improvement, and it was noted that the figure could

be partly due to lower sales and extended terms.

“Not all companies

are paying later. It

is predominantly

the smaller and

mid-tier companies

which have been

affected. The major

corporations are

still paying within

their usual terms.”

0

10%

20%

30%

40%

50%

60%

70%

80%

No

Yes

2009 2011

70.18%

64%

29.82%

36%

0

10%

20%

30%

40%

50%

60%

2011

2009

Increased Decreased No change

52%

36%

19%

29%

40%

24%

10 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Key indicators of payment performance

Days Sales Outstanding was the main

performance indicator for 29% of

respondents, with Percentage in each period

the next most significant at 24%. Dollars in

each period and Total current versus total

overdue were deemed of equal significance

by 19% of respondents, but 8% of respondents

used a range of other indicators.

Some of the other methods used include:

• number of accounts overdue 30 days + percentage of collectable debt

• number of customers who paid within terms, in 60+ days or 90+ days

• percentage measures of:

– cash collected

– bad and doubtful debt

– bad debts to sales

– customers complying with terms.

Account reviews

Our previous surveys have shown that businesses tend to focus on SME accounts. In this survey we

sought to discover whether this was still the case or whether the focus was shifting to larger accounts.

Review frequency

92% of respondents conducted

regular reviews of accounts,

with 30% of these being done

quarterly. This was a major

increase from the 12% who

were conducting quarterly

reviews in 2009. Furthermore,

24% of respondents were

opting for monthly or

fortnightly reviews, or

conducting them on a needs

or exception basis, reflecting

an increased need for closer

oversight of particular

accounts.

Other

Total current versus overdue

$ in each period

% in each period

DSO

8%

29%

24%

19%

19%

0

10%

20%

30%

40%

50%

60%

70%

2011

2009

Quarterly Bi-Annually Annually Other

11 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Triggers for reviews

The main trigger for an unscheduled

account review was the Aged

Outstanding report, which 36%

of respondents nominated as the

initiator. Next most important, at 25%,

was the Amount Outstanding report.

Exception accounts were the

main targets for review at

37%, with all the other account

categories (including all

accounts) averaging around 15%.

Actions taken

When the performance of an account continued to

deteriorate, respondents took several courses of action,

the most common being reducing credit limits and/

or terms, and limiting or withholding supply. Reviewing

credit reports and feedback from trade bureaus was also

a common approach.

Consultation is key

Many respondents noted that, whatever approach was

taken, consultation with the sales team and personal

contact with the customers was important, the vital thing

being to work out a strategy with the customer to enable

continued supply wherever possible. If a late payment

became an issue, some respondents put the customer

in question on a pre-pay arrangement or suspended the

account.

0

5%

10%

15%

20%

25%

30%

35%

40%

Score

movement

Trade

payment

report

External Other

alerts

Amount

outstanding

Aged

outstanding

report

“If payment

performance

deteriorates, we

reduce credit and

terms, and discuss

our concerns

with customers

to establish the

problems and work

out a strategy to

continue supply

where possible.”

0% 5% 10% 15% 20% 25% 30% 35% 40%

Other

All

Exception basis

Top 50 accounts

Top 20%

37%

17%

17%

13%

15%

12 Credit Management in Australia in 2011 - a report from Veda veda.com.au

When to act

The 2009 survey revealed that 60 days was the

most common point at which action was taken, with

33% nominating it as their first point of dealing with

delinquency. This has not changed significantly in

2011, with 35% of respondents nominating 60 days,

although, for 30-day accounts, many are now taking

action at 45 days.

Of the 32% who nominated ‘Other’, many noted that

they took action “on a case-by-case” basis, or “as

required”, rather than following a hard and fast rule.

Others worked on the basis of a fixed number of

days past the due date (from 1 to 14 being common),

acted at the end of each month, or most simply “if

payment terms are not adhered to”.

What action to take

Suspending or cancelling the service has fallen by more than 10% since 2009, supporting the earlier

finding of a greater focus on retaining customers (see Demand for credit on page 8). Legal action too

had fallen slightly, while the adoption of other methods involving communication with the customer

had risen by 10%.

Initial steps of phoning the customer and sending letters of demand were typically followed up by

suspending services, lodging defaults and using collection agencies, with legal action as a last step.

When making a decision, 91% of respondents felt that default information was Important to

Very Important, some including all adverse information as well as relationships to previous failed

companies.

As the pie chart on the right shows,

the four main types of adverse

information are deemed to be almost

equally important.

All of these findings demonstrate that

credit managers are broadening the

treatment they are adopting when they

need to take action.

35%

23%

0 5% 10% 15% 20% 25% 30% 35%

Other

90 days

60 days

30 days

32%

11%

0 10% 20% 30% 40% 50%

2011

2009

Other

Lodge defaults

Legal

Suspend/cancel service

Other

Total current versus overdue

$ in each period

% in each period

DSO

8%

29%

24%

19%

19%

13 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Pressure to open accounts

The survey found that while 69% of respondents are not experiencing pressure to open accounts

when there is adverse information, this leaves 31% who are being pressured.

Among this group there was a good understanding that “chasing sales over quality accounts” had

risks and that sales teams needed to understand that their salaries are paid from actual customer

payments. Some managers had experienced pressure from senior management to agree to accounts

that didn’t fit the company’s risk policy, but in these cases they had taken steps to mitigate the risk.

Writs and guarantees

Although 85% of respondents had seen an increase in the number of court writs for non-payment, it

was noted that the Australian Taxation Office has recently become more stringent in its application of

the law in relation to debt recovery5, which may have influenced this result.

With this the focus on obtaining guarantees from directors has increased significantly, with 67% of

respondents noting it as a priority, up from 37% in the 2009 survey.

14 Credit Management in Australia in 2011 - a report from Veda veda.com.au

When customers don’t pay

Use of external collectors

In a recent press statement (Australian Financial Review,

10 August 2011) ASIC released figures on increased

insolvencies, blaming, in part, the ATO for tightening debt

recovery on the SME sector. Veda has also seen the number

of small businesses registering insolvent continue to rise.

With insolvency becoming increasingly prevalent, 72% of

respondents have employed external collections companies

to retrieve outstanding debts. Of these 72%, 46% had

increased their use of external collectors in the past year.

Among the 28% who had not used external collectors, the

approach was to handle recovery work up to the point

of legal action, preferring to implement repayment plans

rather than take on the costs involved with collection

agencies.

Many respondents have a strict credit policy in place

and 68% were not planning on changing it, while others

are fine-tuning their policy rather than making dramatic

changes.

External administration and insolvency

ASIC figures show that the number of companies entering administration soared to 1,027 in June –

the darkest month since early 2009. Administrations for the 2011 financial year reached 9,829, up 5.9%

on 20106.

“When it comes

to collections,

we are being

more flexible

with customers,

preferring to

implement

repayment plans

rather than

costs involved

with collection

agencies.”

0

500

1000

1500

2000

External Administrations (ASIC)

Insolvency Appointments (ASIC)

Sep-11

May-11

Jan-11

Sep-10

May-10

Jan-10

Sep-09

May-09

Jan-09

Sep-08

May-08

Jan-08

Sep-07

May-07

Jan-07

Sep-06

May-06

Jan-06

Sep-05

May-05

Jan-05

Sep-04

May-04

Jan-04

Sep-03

May-03

Jan-03

Sep-02

May-02

Jan-02

No. of companies

Month of Insolvency Appointment

Monthly Insolvency Volumes (ASI C)

Australia Total (Jan 2002 - June 2011)

15 Credit Management in Australia in 2011 - a report from Veda veda.com.au

External administration

In the 2009 survey, 74% of respondents had noticed an increase in external administrations. In 2011

this was down to 65%, so the business environment is slightly more stable than it was two years ago,

although small-to-medium enterprises appear to be the ones most likely to struggle.

Phoenix companies

Veda has noticed an increase in the number of ‘phoenix’ companies post GFC. Veda’s research shows

the rate of new incorporations is higher for companies in external administration than those not, with

11% of 2010 incorporations having a linked prior adverse via a directorship.

Respondents were clearly very conscious of this risk, with 91% checking the credit history of company

directors. One noted that “a company is only as good as its directors, if a director has personal

adverse information, there is little hope for a commercial enterprise.”

Charges

In previous analysis Veda has seen that companies with charges held by non-financial institutions i.e.

Directors, Shareholders, or related companies, are more likely to enter into external administration

than those that have charges held by financial institutions.

Respondents supported this finding, with 72% considering charges held by directors or related

companies to be a greater risk to their business.

16 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Preparing for PPSR legislation

The Personal Property Securities Register (PPSR) is a major change in the way organisations register

your securities interests. All national personal property registers (excluding land) will be combined

into one online register from early 2012.

Level of preparedness

Nearly all (96%) respondents were aware that PPSR is coming, and many were preparing for its

introduction in 2012. Of those who will be affected by the change to PPSR, 69% consider ASIC

charges when they are verifying commercial entities.

Seeking legal advice about the impact of PPSR was the

most common form of action being taken.

Many respondents were still considering what they

will register, but 55% were planning to register

security interests on all their debtors. Unsurprisingly,

the decision of whether to register was based

largely around issues of risk and exposure, with some

respondents grouping their debtors into categories

based on dollar value or credit limit.

0 5% 10% 15% 20% 25% 30% 35% 40%

Prepare to register from start date

Amend buyer contracts

Pre-load

Register with ITSA

Seek legal advice 38%

5%

16%

18%

22%

“We will implement

the PPSR process for

all accounts over a

certain credit limit.”

17 Credit Management in Australia in 2011 - a report from Veda veda.com.au

The main issues

Respondents identified a broad range of potential issues associated with implementing PPSR. These

fell into several categories.

Legal issues

Legal issues included:

• overall lack of knowledge about PPSR, and differing opinions among solicitors

• legal rights during the transition period

• frustration at continual changes from the Government.

Risk issues

General risks included:

• ensuring retention of title during the changeover period

• washing data to ensure integrity

• the possibility of lodging incorrect registrations.

Operational issues

Operational issues included:

• resistance from customers

• finding the time to get it all in place before the start date

• ensuring all the paperwork is done correctly.

The perceived benefits

Despite the perception that PPSR had some risks and entailed extra work for the business, at least

during the transition, many respondents could see the potential benefits.

Among these, preserving Retention of Title and being on a level footing with the banks were common

replies. Being able to minimise risk of loss, enjoy priority and eliminate preference payment claims

gave a potential higher chance of recovery of all or part of the debt in the event of business failure.

Some were less favourable, believing that while PPSR might have some theoretical benefits, it would

not make much practical difference. Among these respondents the attitude was that it was something

they had to do to be able to keep doing business, so they were simply getting on with it.

The survey showed that 50% of respondents already had a programme of work in place to manage

their debtors through the transition period. The other half were still trying to define the outcome they

need to achieve and the steps to take to get there.

18 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Conclusion

Despite a generally negative prevailing view of the prospects for the global economy over the next

12-18 months, most of our respondents are managing their credit risks in 2011 without too much

difficulty.

Businesses exposed to the mining industry boom have fared best, while those associated with

construction have been struggling more. While the incidence of customers delaying payment has

been rising, and insolvencies are at their highest level since GFC, the rolling average of insolvencies

has been relatively steady. Consequently, many respondents have not had to change their credit

policies to adapt to the changes in the economy.

For many respondents the focus of their business has moved away from trying to secure market

share, towards retaining existing customers and servicing them better. This is an understandable

trend, as predictable risks are generally more manageable. When it comes to chasing outstanding

accounts, again the focus has moved to improving communication with the customers and looking for

ways to enable them to pay.

Companies with clearly-defined credit policies are sticking to their rules where possible and avoiding

taking on potentially risky customers. Many are taking steps such as checking the backgrounds of the

directors to ensure that they genuinely understand the nature and level of risk in offering accounts to

new customers.

With the PPSR scheduled to be introduced in early 2012, credit managers are looking for advice on

its impact on their business, and taking steps to ensure that they’re ready. There is some resistance to

PPSR within businesses and among customers, but on the whole the view is that it has the potential

to simplify things and put companies on equal footing with the banks.

We conducted our last survey in 2009 in the midst of the global financial crisis. The results of the 2011

survey show that, since then, the business environment has stabilised slightly, and credit managers are

using more, and better, tools to evaluate credit risk. Conducting more extensive background checks

and offering terms that reduce risk are two common approaches that have increased since 2009.

Our respondents generally appear to be in control of their accounts, and have tried and tested

methods for managing cash flow. While the outlook for the economy as a whole for the next year may

not be as good as hoped, our respondents have the tools at their disposal to prosper.

19 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Like more information?

If you’d like more detailed information about the survey results, or would like to know how Veda can

help navigate your company through these difficult economic times, please call 1300 921 621, or

contact your Veda Account Manager.

veda.com.au

20 Credit Management in Australia in 2011 - a report from Veda veda.com.au

Footnotes

1 Changes To First Home Owners Grant, Loan Market Finance News http://loanmarket.com/?p=2708

2 Australians credit card debt climbs to $49.3 billion - Reserve Bank http://www.news.com.au/money/money-matters/credit-cardbalances-climb-to-50-billion-rba/story-e6frfmd9-1226056643781

3 Australia’s unemployment rate at 5.2 per cent in October 2011, Australian Bureau of Statistics Press Release, 1 October 2011

4 Veda Consumer Credit Demand - April to June 2011, http://www.veda.com.au/news-and-media/article.dot?id=529337

5 Australian Financial Review, 10 August 2011.

6 Australian Financial Review, 10 August 2011.